Yutang Weekly brings you weekly sports marketing news at home and abroad.
Yutang Sports Note:
What happened in the sports marketing world at home and abroad in the past week? Yutang will take stock of the key cases for you and interpret them.
1. FIFA renewed its contract with Visa
FIFA has renewed a new round of global sponsorship agreements with payments technology company Visa until 2026. Visa has been appointed as FIFA's Global Partner and Official Payment Technology Partner, and the new agreement will include all FIFA events. Visa began sponsoring FIFA in 2007 and has since sponsored more than 40 FIFA events. Visa not only needs to create a seamless experience for fans, but also provides a digital channel to keep fans more engaged.
FIFA President Gianni Infantino said: "FIFA is very pleased to enter into a partnership with Visa and to focus our strong partnership on a very bright future. Visa's unwavering commitment to enhancing the fan experience, coupled with their innovative approach to payment technology, aligns with FIFA's vision to make football truly global and accessible to all. ”
Frank Cooper III, Visa's Chief Marketing Officer, said: "One of the main goals of Visa's partnership with FIFA is to enrich the fan and athlete experience. The 26th World Cup presents a unique opportunity for Visa to achieve this goal. While competitive sports are considered a form of entertainment, it is also a thriving business. This allows Visa to operate at the intersection of culture and commerce, meeting the high expectations of cardholders on matchday, whether they are playing in the living room or sitting at the heart of the midfield. ”
2. MG became Arsenal's official automotive partner
MG Cars UK becomes the official automotive partner of the Arsenal Club. This year marks MG's 100th anniversary, and MG will support the Arsenal men's and women's teams, with supporters seeing MG brand displays at the Emirates Stadium and Mido Park Stadium. MG and Arsenal will also work together to create engaging content that will appeal to the club's global supporters. With more than 80,000 new cars sold in 2023 in its home market alone, MG is now firmly established as one of the UK's most popular EV brands.
Juliet Slot, Arsenal's Chief Commercial Officer, said: "We are delighted to welcome MG to our family of partners. It's a brand known for its history and heritage, but they also bring a forward-thinking mindset that aligns with our club's ambitions. On the occasion of their centennial celebration, we are delighted to have MG as part of our long-term journey and we look forward to working with them to promote their leading range of sustainable electric vehicles." ”
Guy Pigeunakis, Commercial Director of MG Automotive UK, said: "Joining Arsenal at our centenary celebration marks an important chapter in MG's history. Not only do we want to support a world-renowned club, but we also want to advance the future of football by supporting the development of women's professional football and demonstrate our passion for the world's greatest sport. ”
3. CFI became the official trading partner of Paris Saint-Germain
Paris Saint-Germain has signed a partnership agreement with financial group Credit Financier Invest (CFI) until June 2026. This alliance creatively brings together the worlds of finance and football, with CFI becoming the official trading partner of Paris Saint-Germain, promoting the values of excellence, performance and innovation. With the backing of Paris Saint-Germain, the premier** trading provider in North Africa and the Middle East will enjoy a unique profile for three seasons.
Marc Armstrong, Chief Revenue Officer at Paris Saint-Germain, said: "We are delighted to have CFI as one of our exclusive international partners. We share the same ambition to deliver increasingly unique and innovative experiences for our fans and customers. ”
Hisham Mansour, Founder and Managing Director of CFI Financial Group, said: "We are very pleased to enter into a partnership with Paris Saint-Germain, a passionate top-tier football club with a unique and prestigious brand identity. This partnership represents a harmonious alignment of values and reinforces our commitment as a leading broker in the MENA region to provide unrivalled trading services and the best conditions. We are looking forward to the journey ahead and hope to create a lasting legacy through our excellent partnership with Paris Saint-Germain. ”
4. TCL became a partner of NFL in China
On January 30, TCL announced that it would become an NFL China partner after becoming the official TV partner of NFL North America, and held the TCL NFL "Rugby Warrior Game" football line trial event to fully activate the sports marketing rights and interests in China. This not only marks TCL becoming the first brand to sponsor both NFL North America and NFL China, but also an important milestone in its global sports IP map and brand globalization strategy.
Jia Hengxuan, general manager of NFL China, said that the NFL has extremely strict selection criteria for partners, and must ensure that the products, performance and influence of partners meet NFL standards. The choice to reach further cooperation with TCL is based on the great trust and recognition of NFL's brand products and influence.
Shang Yongqiang, general manager of the brand management center of TCL Technology Group, said that the cooperation between TCL and NFL is not only a commercial cooperation, but also a two-way choice and mutual achievement between brands and sports. He pointed out that the cooperation with NFL in North America has become a microcosm of TCL's localization strategy, providing a key starting point for TCL's localization brand operation. The cooperation between the two parties will help promote the two-way promotion of brand and sports IP value.
5. AC Milan renewed the contract with CLIVET
AC Milan renews partnership with CLIVET. The group is active in the field of sustainable heat pump solutions for heating, air conditioning, renewal and air purification, and will continue to be the club's air conditioning and air quality partner. Since July 2021, the two brands have been working together with a focus on quality and technology, at the service of sustainability and the well-being of individuals and the environment. The excellent results achieved in terms of comfort and energy efficiency have strengthened the partnership between CLIVET and AC Milan.
Giorgio Furlani, CEO of AC Milan, said: "Following our first collaboration in 2021, we continue to work with CLIVET with pride and passion. Thanks to the day-to-day efforts of the Maison Milano behind the scenes, we have formed a great Rossoneri family of successful partners, of which CLIVET is an outstanding representative. We are very proud to continue to move forward with this Italian excellence company in our constant pursuit of the highest standards of excellence. ”
Stefano Bellò, CEO of CLIVET, said: "We are proud to continue our partnership with AC Milan. We share indispensable values, such as a focus on health and air quality, which are necessary to ensure that athletes and all employees train and optimize performance in optimal conditions, while conserving energy. ”
6. Scuderia Ferrari renewed its contract with CEVA Logistics
Scuderia Ferrari has renewed its new multi-year partnership agreement with CEVA Logistics, part of the CMA CGM Group, which will continue to provide all logistics services for Scuderia Ferrari's cars and equipment during Formula 1, GT and Ferrari Challenge Cup. This renewal marks the strengthening of the relationship and mutual trust between two well-known brands in motorsport and logistics. Since 2022, CEVA Logistics has brought its expertise and innovation to the forefront by providing all of its global logistics resources to Scuderia Ferrari.
Lorenzo Giorgetti, Ferrari's Chief Motorsport Revenue Officer, said: "Modern motorsport presents higher challenges for its logistical requirements. Compared to a few years ago, there are now more and more F1 races outside of Europe, with schedules spanning four continents. This year's tournament features 24 matches, a first in the history of the sport. This intense pace means that Scuderia Ferrari must rely on a world-class logistics partner like CEVA Logistics, as it guarantees punctual and precise service, while sharing Ferrari's passion for innovation and desire to push the envelope to continuously improve in their respective fields, while also taking into account current challenges related to respect for the environment and the planet. ”
Olivier Storch, Deputy CEO of CEVA Logistics, said: "Since 2022, we have proven that we have a lot in common with Ferrari. Like Scuderia Ferrari, we are constantly designing and improving our solutions. The next change in our industry or customer ecosystem. Like Ferrari, we implement more sustainable solutions that reduce our impact on the environment. Like Ferrari, innovation is a key factor in our success. The continuation of our partnership is a testament to CEVA's ambition and ability to achieve excellence in any situation. ”
7、peroni nastro azzurro 0.0% became a global partner of Scuderia Ferrari
Peroni Nastro Azzurro 0., an Italian ultra-premium beer brand owned by Ferrari and Asahi Europe & International0% Global Partnerships. This multi-year partnership will see the Peroni Nastro Azzurro 00% to enter a new chapter in motorsport with Scuderia Ferrari and the Ferrari Challenge Cup series as you continue your motorsport sponsorship journey. peroni nastro azzurro 0.0%The partnership with Ferrari is a partnership between two iconic Italian brands that will jointly promote the Peroni Nastro Azzurro 00% and Ferrari's passion and style bring a higher racing experience to fans around the world.
Frédéric Vasseur, principal of Scuderia Ferrari, said: "Our two great companies share many common values, such as attention to detail and style, and the ability to combine tradition and innovation in their respective fields. I'm looking forward to working with Peroni Nastro Azzurro 00% cooperation, I am sure it will bring great success to both parties. ”
Paolo Lanzarotti, CEO of Asahi Europe & International, said: "We are incredibly proud to enter into a new global partnership with Ferrari today. With this collaboration, we want to bring more great moments to our fans, because it is they who make this sport so special, they embody the interpretation of the Peroni Nastro Azzurro 00% and Ferrari's vital passion and talent. ”
8. Visa becomes a global partner of Red Bull F1 Team
In an unprecedented multi-year agreement with Visa, Visa will be the first global partner of the Red Bull F1 Team, bringing a new look to the Formula 1 circuit, Visa Cash App RB Team (formerly Scuderiaa Alphatauri). As Visa's first new global sports sponsorship in 15 years, the agreement includes the Visa Cash App RB Team, the respective title partner of the F1 Academy team's event, and Red Bull Racing. The Visa logo will appear on the cars of Red Bull Racing and Visa Cash App RB Racing, as well as on the bodies of their respective teams' F1 Academy.
Frank Cooper III, Visa's Chief Marketing Officer, said: "This is a groundbreaking collaboration and a great opportunity for Visa brands to engage in one of the world's fastest-growing sports communities. This alliance resonates strongly with Visa's vision to inspire individuals to 'succeed' and strive to make small improvements every day, race or event. ”
Catherine Ferdon, Head of Brand at Cash App, said: "The Visa Cash App RB Team and Cash App are committed to connecting people and communities, and nothing is more unifying than sports. As F1 continues to grow in the U.S., this sponsorship allows us to deepen our relationship with F1 fans and further advance Cash App's commitment to supporting and growing F1 fan culture in the U.S., while providing more value to our customers." We are always looking forward to promoting emerging talent and look forward to sponsoring a team known for producing incredible emerging riders. ”
9. The San Francisco 49ers renewed Levi's contract
NFL San Francisco 49ers and Santa Clara Stadium Authority with jeans manufacturer Levi Strauss & Co(ls&co.Extension of the ten-year cooperation agreement, Levi's (Levi's) The brand will continue to name the team's main stadium and continue the sponsorship cooperation with the team, with a total value of 1$700 million. The cooperation between the two parties began in 2013. The contract extension will be the largest in the NFL league, and LS&COwill secure naming rights to Levi's Stadium through the 2043 season, reaffirming the company's commitment to the Bay Area as a world-renowned sporting and entertainment destination. The company will also expand its sponsorship of the 49ers to include digital content and merchandise collaborations, continuing this successful partnership.
San Francisco 49ers President Al Guido said, "Both the 49ers and Levi are iconic brands in the Bay Area, and they are both synonymous with the Bay Area and both have a mission to serve the Bay Area. Levi's Stadium has been on the world stage several times and will continue to be the top venue in the Bay Area for decades to come. "The success of the stadium is a testament to how different the Bay Area is and how big events can bring positive economic impact, excitement and opportunity to this community. ”
levi strauss & co."Since the naming rights to Levi's Arena were first announced in May 2013, we've seen that our partnership with the San Francisco 49ers has brought value to our Levi's brand, further elevating its position as a cultural hub, helping us connect with a new generation of fans through the unifying power of sports and the world, and building our community engagement tradition with like-minded partners," said Michelle Gass, President and Chief Executive Officer. "Our brand is our greatest asset, and we will continue to invest in driving our long-term, sustainable growth. ”
10. Naranja X became the main sponsor of the Arab League
The Argentine Football Federation has signed a sponsorship agreement with Naranja X, a leading company in the fintech sector, to make it the main sponsor of the Argentine Primera 2024. The agreement inaugurated the partnership between the Argentine Football Federation and Naranja X, expanding the connection between Argentine fans and football, and bringing the breadth of football to every corner of Argentina. The aim of the partnership is to facilitate one of the fastest-growing companies in the Argentine fintech market to join hands with the world's most popular sport, offering a range of unique opportunities to every resident of Argentina.
Claudio Tapia, president of the Argentine Football Federation, said: "During these years of management, we have vigorously promoted the Argentine Football Federation brand and professional leagues around the world, establishing links with top companies that accompany our projects. The most important and longest-standing companies understand this, and they reaffirm their confidence in our professional management year after year. By signing an agreement with Naranja X, we have established a partnership with one of the most important brands in the sector. ”
Julietta Lopez, Head of Brand Evangelism at Naranja X, said: "Our mission is to provide people with the opportunity to enjoy a unique experience. This connection goes beyond business cooperation and is a commitment to entertainment and experience. This agreement not only strengthens our brand, but also opens the door to an exciting time to further unite the football community. We are thrilled to be a part of this journey, sharing emotions and connecting with the essence of the passion for football. ”
About Yutang Sports
Founded in 2007, Yutang Sports is a world-renowned sports marketing service provider.
Core business: sports marketing consulting, sports sponsorship project selection, sports sponsorship rights activation, sponsorship value evaluation, etc.
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