Trademark registration is a key part of building a company's brand and enhancing its reputation. However, due to unavoidable risks such as blind periods and examiner subjectivity, the current success rate of trademark registrations has dropped to around 40% and the trend is still on a downward trend.
A trademark is a symbol of a company's intangible assets, carrying the brand, reputation and customer trust. In a highly competitive market, successfully registering a trademark is critical to the day-to-day operations of a business. However, due to the surge in the number of registrations, the success rate has continued to decline, making trademark registration more complex.
In order to improve the success rate, enterprises can seek the help of a leading regulatory agency to conduct a risk assessment. This can not only reduce the burden on enterprises, but also effectively improve the probability of success of trademark registration.
1.Trademark naming skills
Trademark naming is the first step in registration, and a unique and attractive trademark can stand out from the competition. However, generic names, names that lack distinctiveness, and similarities to country names, coats of arms, etc., need to be avoided.
2.Avoid similar trademarks
Similarity of trademarks is a common ground for refusal. As the number of trademarks increases, so does the similarity. Conduct a professional trademark search before filing and adjust in time to avoid similar situations.
3.Separate registration of combined trademarks
To reduce the risk, companies may choose to register a separate combination mark. This approach helps to reduce the impact of non-compliance of one element on other marks and increases the flexibility of the use of the mark.
4.Accurately classify trademarks
Choosing the right product or service category is the key to a successful registration. Incorrect classification can lead to registration failure, so careful selection is required at the time of registration to ensure that the scope of protection is clearly indicated.
5.Considerations during the registration process
During the announcement period, there may be objections from third parties. The Trademark Office will require the applicant to make a defense, and a comprehensive set of materials is required to decide whether to approve or re-examine. In the case of a long trademark registration period, systematic protection is necessary.
Although it is difficult to improve the success rate of registration on their own, with the help of leading institutions, enterprises can reduce risks and increase the probability of successful registration. Trademark registration is a complex task, and choosing professional support can save businesses costs and time and ensure the safe registration and protection of trademarks.
Trademark Registration