At the beginning of 2024, the TV series "Flowers" set a double day crown in terms of market share and popularity on the whole network, however, the trademark registration dispute caused by its hit has attracted widespread attention. According to the latest news, Wong Kar-wai's Zedong Office has registered a number of trademarks for "Flowers", including successfully winning "Bu Xiang" and "Miss Wang", but accidentally missed trademarks such as "Sanyang" and "Bao Zong". This trademark registration scandal reflects the business strategy behind the well-known director.
According to the data of Lighthouse Professional Edition, the characters "Miss Wang" and "No Sound" in the play have become part of the registration of Fanhua's trademark, and the core rights and interests of Wong Kar-wai Company have been successfully locked. However, other trademarks such as "Sanyang" and "Baozong" have not been successfully registered, showing some twists and turns in the trademark registration process. This also reveals director Wong Kar-wai's careful choice at the commercial level, successfully solidifying well-known elements into his own assets.
The trademark registration of "Fanhua" involves icons, words, graphics, English, etc., covering more than 200 trademarks related to "Fanhua". Through this huge trademark registration layout, Zedong & Associates has fixed the elements of "Flowers" within the scope of its own intellectual property rights. This strategy not only provides a guarantee for the company to build a unique image, but also lays a certain advantage in business competition.
Although trademarks such as "Sanyang" were rejected, the successful registration of trademarks such as "Buxiang" and "Miss Wang" shows that Zedong Affairs attaches great importance to the core elements. In today's cultural industry, trademarks are not only logos, but also assets, and successful registration has become an effective means to protect their intellectual property rights. Trademark registration is inseparable from commercial competition, and Wong Kar-wai has skillfully constructed its own commercial barriers on the elements of "Flowers" through this process.
The success of "Flowers" is closely related to the investment and construction of Haopu Film and Television Base under Shanghai Film. Shanghai Film invested 500 million yuan to purchase Haopu Film and Television Base, which provided unique shooting conditions for TV dramas. This ecological construction not only helps improve the quality of film and television works, but also builds a comprehensive industrial chain advantage for Shangying.
The trademark registration turmoil highlights the ingenious strategies of well-known directors and companies in brand building in the commercialization process of the film and television industry. The success of trademark registration not only involves the protection of intellectual property rights, but also directly relates to the company's foothold in commercial competition. Wong Kar-wai Company successfully built a commercial barrier to the core elements of "Flowers" through trademark registration, laying the foundation for the commercialization of future film and television works.
Wong Kar Wai Company registered 100 flowers related trademarks