January 28 (Zhongxin Financial Reporter Zuo Yuqing) Over the years, people have often ridiculed that "the end of the universe is live broadcasting". Although live streaming cannot really reach the end of the universe, in reality, many head anchor institutions such as Crazy Brother Yang and Dongfang Selection are no longer satisfied with the domestic market, and have successively targeted the wallets of foreigners.
Next stop, go to sea!
According to ** reports, Dongfang Selection, which relies on Dong Yuhui's frequent hot searches, revealed at the recent extraordinary general meeting of shareholders that it may cooperate with Tik Tok, especially in the overseas ** chain, and this news has also been confirmed by people familiar with the matter.
Although Dongfang Selection told Zhongxin Finance that it "does not express its position for the time being" on going overseas, Zhongxin Finance noticed that Dongfang Selection has begun to recruit relevant positions on the platform, including Dongfang Selection Content Operation Manager (TikTok), Oriental Selection TikTok Overseas Store Operation, and Oriental Selection Business Manager (TikTok), with a monthly salary of between 20,000 and 40,000 yuan.
Dongfang Selection has begun to recruit TikTok e-commerce operation related positions on the platform. (Software screenshot).
However, the Oriental Selection, which has just begun to "recruit troops", is "long overdue" in the wave of head anchors going to sea.
In April 2023, "Crazy Brother Yang" said in the live broadcast that he would open an e-commerce on TikTok Tok to "earn money from foreigners". On January 17 this year, Three Sheep released the "report card" of Singapore, the first stop of the sea. In addition, Luo Yonghao's "Make a Friend" has already gone to Indonesia. Yuanwang Technology also told investors in December last year that it "has been paying attention to the development of overseas markets".
What is the magic of overseas markets?
Why are domestic leading live broadcast agencies targeting overseas markets?
According to the analysis, with the increasing saturation of the domestic market, the live broadcast industry urgently needs to explore new growth points. In contrast, the potential space of overseas markets has become more and more prominent, and overseas layout has become an inevitable trend.
Judging from the data, in recent years, China's cross-border e-commerce import and export has maintained rapid growth and has become one of the new driving forces of foreign trade. According to the latest data revealed by the Ministry of Commerce, preliminary statistics show that there are now 64 enterprises in China with foreign trade import and export performance50,000, including more than 100,000 cross-border e-commerce entities.
In addition, the Ministry of Commerce also stated a few days ago that it is necessary to accelerate the cultivation of new kinetic energy. We should be vigorous in innovation, and promote the development of new business formats and models such as cross-border e-commerce, bonded maintenance, and market procurement.
In this context, the overseas market, which is full of infinite imagination, has become the next "sweet and sweet" for live streaming.
It is worth noting that whether it is Brother Yang, who is one step ahead of the first step to make a friend, Xiao Yang who has just left the city, or Dongfang Selection, who is preparing to enter the game, they all coincidentally use Tik Tok as the first platform for e-commerce to go overseas.
The head anchor has accumulated considerable experience in the operation of short ** live broadcast in China, and has also laid a certain foundation of supporting facilities, if they want to copy this experience abroad, they will inevitably choose a platform with similar attributes. Chen Tao, a senior analyst of Analysys circulation industry, told Zhongxin Finance.
On January 17, Three Sheep released the "report card" of Singapore, the first stop of the sea. (Screenshot of social **).
According to the data of 2022 TikTok for Business Overseas Marketing***, the TikTok Tok platform has more than 1 billion monthly active users, covering more than 150 countries and regions around the world, gathering e-commerce consumers with high activity, high willingness to share, and strong purchasing power.
The high concentration of Internet celebrities has given Tik Tok a natural huge traffic pool, and its influence in Southeast Asia, Latin America and other high-potential e-commerce emerging markets continues to rise. Hao Xijie, head of the Overseas Business Department of Make a Friend, also told ** that the overall logic of Southeast Asia and domestic Douyin is similar, and it will become a key market in the future.
Is foreigner's money easy to make?
Although the overseas market is full of **, it is also full of unknowns.
Is the second growth line a good business? How can I make money as a foreigner? In the face of this series of problems, I am afraid that we cannot simply copy the domestic model.
Chen Tao pointed out that compared with language barriers and other issues, "localization" is the biggest challenge faced by many live broadcast e-commerce organizations, and it is also the final destination of live broadcast e-commerce organizations after going overseas.
TikTok Division (Three Sheep)" recently posted a local warehouse in Singapore. (Screenshot of the short** platform).
Chen Tao said that live broadcast e-commerce institutions also have to face a differentiated market when going overseas, and only by establishing a localized team can they better understand the living customs, consumption habits, and religious beliefs of local consumers and achieve more effective operations.
By cultivating localized anchors, cultivating localized markets, and conducting localized operations, a complete system can not only improve operational efficiency, but also avoid risks such as laws and regulations, and cultural differences. He said. (ENDS).