During the Spring Festival holiday in the Year of the Dragon, the traditional peak consumption season is coming as scheduled.
In 2024, many places in China will build online celebrity tourism cities, superimposing festival elements, what is the new atmosphere of Spring Festival consumption in the Year of the Dragon? Whether it is a local character or a metropolis with international style, whether it is a traditional tourist resort or a new Internet celebrity city, what breakthroughs are sought in consumption and investment in various places?
In this issue of China In-Depth Finance, we will take you closer to the customs and customs of various parts of China, and feel the consumption momentum and economic growth potential of different regions in the characteristic customs of the southeast and northwest.
The Yangtze River Delta region can be said to be a representative area of integration and symbiosis of traditional Chinese culture and international trends.
The theme of the Shanghai New Year Yuyuan Lantern Festival is "The Book of the Sea", with scenes such as the zodiac dragon lantern, the underwater world, and the dancing of fish to create a fantasy of national style. At the site of the "AR Interactive + Digital Human" high-tech blessing lantern festival, visitors can scan the QR code through AR to experience the wonderland of virtual and reality. On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, the Yuyuan Lantern Festival, as a representative of Chinese folk culture, went to sea for the first time, and Paris and Shanghai were lit up on the same day to welcome the New Year.
In addition, the Shanghai Spring Festival series of activities also includes more than 200 activities in eight sections, such as viewing cultural museums, watching art exhibitions, appreciating good dramas, listening to songs, and tasting food, attracting tourists at home and abroad to deeply experience the "Chinese New Year" in the metropolis.
The landmark buildings and delicacies in the film and television drama "Flowers" still attract many drama fans and book lovers to take advantage of the Spring Festival holiday to experience Shanghai-style customs.
The consumption boom triggered by film and television culture highlights the commercial value of Shanghai-style culture and brings new inspiration to Shanghai to build an international consumer city. In fact, other cities in the Yangtze River Delta have made efforts in recent years to speed up the construction of an international consumer market, meet the increasingly personalized and diversified consumer demand, and tap the consumption potential; In the future, it will also strengthen cooperation between cities, create a commercial development community, and achieve complementary and win-win business between cities through resource integration and sharing.
Around Chinese New Year's Eve, village evenings were held one after another, which was one of the key projects of the Spring Festival theme of "Happy New Year" sponsored by the Ministry of Culture and Tourism of China.
In the Meixin Wine Town Scenic Area in Fuling District, Chongqing, the local people wrote and directed their own Spring Festival Gala programs, and the characteristic culture that they like to see is innovatively integrated with modern entertainment methods, local flavors and New Year's flavors, showing a new picture of the countryside.
In addition, the local area has also launched intangible cultural heritage experience, lantern market, dragon and lion dance and other activities, especially created the world's first wind valley machine, autumn scene, nostalgia museum and other elements. Tourists can deeply experience the rural tourism style of the western region, immerse themselves in traditional folk customs such as long table banquets and worship to the god of the stove, and this Spring Festival is lively and more interesting.
The lively scene reflects the effectiveness of rural revitalization. The No. 1 document of 2024 issued a few days before the Spring Festival proposes to effectively promote the "roadmap" for comprehensive rural revitalization, focusing on improving the level of rural industry development and rural construction. Many analysts believe that the consumption sector related to people's livelihood also needs strong investment in infrastructure and other aspects, which will drive the sustainable development of regional industries and economies.
Harbin is hot this winter!
The young man Erbao led his friends from the wedding car company to drive a Rolls-Royce to pick up and drop off southern tourists for free and take them on a trip to the Spring Festival. The first check-in point for tourists is usually the 810,000-square-meter ice and snow world created by Harbin** with an investment of 3.5 billion yuan and 30 days, and the "Southern Little Potato" is amazed by this.
In addition to the joy of the ice and snow world, Northeast cuisine, especially the hot iron pot stew, brings tourists the fireworks in the Spring Festival; Artificial moons and hot air balloons, the Oroqen people walking on the street and the penguins from the polar park, etc., make tourists call Harbin the main "responsive".
At the same time, Harbin has also made a lot of gains, with a total income of 2215 in 2023300 million yuan, and the number of tourists in the ice and snow season increased by 3325%, tourism revenue increased by 8983%, and the data for the Spring Festival holiday is also expected to break the historical record. It is generally believed that this is mainly due to the good environment created by the local government in terms of services, infrastructure and other aspects.
Many cities led by Harbin are hot out of the circle in this winter, and as a representative of the traditional Spring Festival tourist resorts in the south, Sanya's posture has attracted attention.
In fact, from urban to rural, from high-end hotels to popular attractions, from duty-free shopping to sightseeing ......This Spring Festival, Sanya has lit more than one fire, launching nearly 300 New Year tourism and cultural activities.
Duty-free consumption on outlying islands has once again become an important consumption hotspot in Sanya. Major duty-free shops have launched activities such as "Duty-free New Year's Festival" and multiple points to boost the traditional sales season. According to the statistics of Sanya Customs, in the first week of the Spring Festival, a total of 63.2 billion yuan, customers 10870,000 person-times, 62 goods910,000 pieces.
It can be seen from the lively consumption scene that people pursue cost-effective, high-quality services and diversified service supply, and the purchase of imported goods has also begun to shift from overseas shopping to domestic channels, which will largely promote the upgrading and transformation of China's tourism consumption, thereby driving consumption and investment opportunities in various places.
Coinciding with the Spring Festival, the local government grasps the core of local culture and invests in the construction of the market according to local conditions, which may bring a new path for the economic development of one party.
Editor: Liu Jing.