Since its establishment in 2002, 3TREES Coatings Co., Ltd. (hereinafter referred to as "3TREES") has created a one-stop integrated system for green building materials with the mission of "paying attention to people's better life and home health", explaining how an enterprise practices social responsibility and serves people's livelihood, and has set a new standard for China's coating industry.
How did 3Trees Coatings, a company located in Putian, Fujian Province, develop from a local paint brand to a world-renowned conglomerate? In fact, the context behind it is clear and clear.
Founded in 2002 and listed on the main board of the Shanghai Stock Exchange in 2016, 3Trees Coatings announced the rise of China's coatings to the global capital market. Later, with the promotion of scientific and technological innovation and the development of a diversified strategy, it became the exclusive supplier of official coatings for the 2022 Winter Olympics and Winter Paralympics, and successfully shaped its own international symbol.
By 2023, 3TREES Paint will continue to upgrade its technology, and the texture, texture, and color of its new high-end art paint products will be upgraded, bringing a new fashion to the home decoration industry. In the same year, 3Trees Coatings reached a strategic cooperation with Beijing Forbidden City Cultural Development Co., Ltd. and launched cooperative products, reflecting the deep integration of the brand and traditional culture.
In 2024, 3Trees Paint will launch the "Domestic Products Shine" preferential purchase campaign to benefit consumers across the country. Starting from February 1, 2024, all official channels of 3Trees will launch the Huimin coupon distribution campaign to empower consumers to enjoy more discounts, so as to achieve a virtuous cycle of being close to the people and high-end quality.
The 20-year growth process of 3TREES Coatings is a process of brand innovation and quality upgrading. Each step embodies the hard work and wisdom of 3Trees people, and also witnesses the rigor and refinement of 3Trees in all aspects of R&D, production and sales.
As a leading enterprise in the coatings industry, 3Trees is guided by the concept of green development and relies on the strength of scientific and technological innovation to comprehensively improve product quality and contribute to a better life for the people. Today, 3Trees has 10,000 employees, nearly 30,000 partners around the world, and 13 production bases across the country.
In the future, how will 3Trees Paint write a new chapter in its history? We'll keep an eye on it.