Kunpeng Project
Funny! Lei Jun responded to the lack of funds for the Spring Festival Gala, and netizens challenged Mr. Lei's speech many times
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Lei Jun's retrograde marketing.
Lei Jun once again showed his excellent marketing talent, and used the "reverse market" method to the fullest, showing his wisdom and wisdom. On a meager one, he made a propaganda for Xiaomi, which attracted the attention of many people. The Xiaomi sedan is unique on the big stage of the Spring Festival Gala with its unique shape and clever market strategy. But the propaganda of those peers is mediocre, Lei Jun is like a magician, turning the car model on the stage into a small mouse. The people who eat melons joked: "Mr. Lei, will our marketing cost be very tight?" Lei Jun only posted three "cover face" emojis, which made Xiaomi's mobile phone a hot topic. This clever reverse promotion made Xiaomi gain a large number of first-class rates at the Spring Festival Gala, and Lei Jun once again showed his superb market ability. As a billionaire who can donate 1.3 billion yuan alone, Lei Jun is not short of money, but he is very good at creating topics and making his products spread on the Internet. Looking back on the past "successful" cases, Lei Jun has used such reverse marketing methods to achieve many remarkable results. Lei Jun asked netizens whether the plum-shaped wheels were beautiful, and netizens also posted the same wheels of Citroen, as if they wanted to find fault with Lei Jun; Lei Jun exhibited high-tech rimless mirrors, and netizens also released similar products; Lei Jun took out a 105 L trunk, and netizens immediately found the trunk of the electric car and compared it with it. Lei Jun sent a "goodbye" wish, but netizens said that this "color" was very similar to a taxi; Every time Lei Jun made a move, it seemed to cause ridicule and discussion, but it also made his goods spread faster. Lei Jun can always grab people's attention inadvertently, even if it's just a simple jog, it can cause people to talk about it. not only put the ** that made him almost run away in the desert in nine grids, but also took five minutes to send a funny explanation. He "accidentally" fell during the race, showing his humor and kindness. A car that has not yet been listed can reach the top of the hot search list, which is due to Lei Jun. In the words of Brother Dong, "Don't compete with Lei Jun for the market", Lei Jun's set of marketing skills against the sky can be described as unique and amazing.
Warm marketing".
In addition to showing excellent market strategy in the shopping mall, Lei Jun often has a "warm marketing" side. He often posts his running experience on his Weibo, so that everyone can understand his fitness status and feel his affinity. On the field, Lei Jun can always show a unique humor and kindness, and his unique personality has won the love of many fans. Even when he inadvertently fell, Lei Jun was able to turn danger into an opportunity and use witty techniques to attract more people's attention. What I share with you is a person who has both achievements and human touches. Lei Jun's running journey, in addition to being touching, can also see his dedication to life and his love for fans. This kind of "warm marketing" not only made Lei Jun earn enough eyeballs in the business world, but also made his personal image more intimate.
Lei Jun's running legend.
Lei Jun's running experience is not only a way for him to communicate with fans, but also a window for him to show his personality. Through communication with others, Lei Jun showed his diligent and athletic side, and also conveyed a positive and optimistic attitude towards life. His running experience is not only a record, but also a spiritual communication. Even if he accidentally falls in the competition, Lei Jun can turn danger into opportunity and treat mistakes with an optimistic attitude. Lei Jun's open and natural attitude makes people feel friendly and humorous, which not only deepens fans' understanding of him, but also increases his popularity in society. Lei Jun's running experience is not only a sports record, but also a bridge between him and his fans, showing us another side of his life.
Conclusion. Lei Jun has won the favor and attention of many fans because of his unique "reverse" marketing strategy and warm personality charm. Whether it is the wisdom when doing business or the warmth when running, Lei Jun has a unique personality charm. He is not only a successful business leader, but also a "fan president" with affability and a sense of humor. Through the methods of "reverse marketing", "warm-hearted marketing" and "running", Lei Jun perfectly combines his "enterprise" and "corporate culture", thus gaining more and more recognition and support. Lei Jun's personal experience has taught us that it is not a distant ideal, and that anyone can create their own myth with wisdom and sincerity. I hope that each of us can be like Lei Jun, on the road of life, full of enthusiasm, unremitting pursuit of excellence!
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