Snacks drive the tip of the tongue economy , and the taste of Shibei is out of the circle

Mondo Gastronomy Updated on 2024-02-28

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On February 25th,"Spring Snow Food Cup Qingdao Shibei District Famous Food Selection Activity".The award ceremony was held at the closing ceremony of the 2024 Qingdao Radish Lantern Festival and Sugar Ball Club, and a total of three awards were awarded: "Top Ten Special Snacks in Shibei", "Top Ten Popular Snacks in Shibei" and "Top Ten Snacks in Shibei".

The "Spring Snow Food Cup Qingdao Shibei District Famous Food Selection Activity" is sponsored by the people of Shibei District, undertaken by the Shibei District Bureau of Commerce and the Shibei District Market Supervision and Administration Bureau, co-organized by the Qingdao Catering Industry Association and the Qingdao Self-Catering Association, and supported by the Shibei District Rong ** Center and Qingdao Chunxue Food. The event lasted for more than two months, and through the selection of experts preliminary review, online voting, on-site evaluation of food experts and online V, etc., the snacks and snack keepers with historical inheritance, industry representativeness and consumer recognition were finally selected from more than 300 famous restaurants in the north of the city who signed up to participate in the event.

Chunxue Food Cup Qingdao Shibei District Famous Food Selection Activity" Award Ceremony.

With food on the road, to create a new business card in the north of the city

The sea urchin roasted wheat filled with peonies, the juicy cakes, the meaty Liuting pig's trotters, the spicy and refreshing thirteen-spiced lobster, the fragrant tomato rice noodles, and the fresh and delicious ball crispy ......It arouses people's appetite and tastes extraordinary.

In the north of the city, there are countless delicious delicacies. The ever-growing century-old city culture has brought together generations of artists, and Shibei District has accumulated a profound food culture.

Sugar shredded like snow,Sweet and crispy Gaojia sugar ballsFounded in the late Qing Dynasty, it carries the sweet memories on the tongue of most Qingdao people, and has been inherited for four generations and has gone abroad. Time-honored WanhechunFounded in the 20s of the last century, "eat pork ribs and rice, go to Wanhechun", a bowl of soup poured on the rice, and then a bite of crispy pork ribs, I don't know how many Qingdao people's food taste buds ......The food in the north of the city embodies the ingenuity of the craftsmen and is a unique cultural symbol of the city.

Residents are moving, ingredients are changing, the food scene is also innovating, and the representative dishes and special snacks of Shibei District are constantly changing. Roasted wheat, mixed breadIt is an ordinary noodle dish, but through the multi-step improvement and innovation of production techniques, the merchant has added seafood such as sea intestines, abalone, and sea urchin to the filling, and maximized the umami of seafood, which is close to the food culture of Qingdao people "eating the sea" and is widely popular.

Shibei District is also an inclusive and open area, with the renovation of the old city, catering, entertainment, accommodation and other diversified businesses have settled in, and crafts from all over the world have gathered here. In this selection activity, exotic flavors such as Italy and Russia also appeared on the list, and they were integrated with Qingdao's local cuisine to bring more taste surprises to the public.

Food experts and Internet influencers visited and reviewed famous restaurants in the north of the city.

The special snacks represent the eating habits and cultural traditions of the water and soil, and the "Spring Snow Food Cup Qingdao Shibei District Famous Food Selection Activity" has built a platform for the display and dissemination of Shibei cuisine, and a number of representative landmark foods can be selected to unlock a characteristic business card for the development of the urban area.

With food as the medium, gather the new popularity of the north of the city

The ramen gluten is refreshing, and then the celadon bowl is poured with a full amount of soy sauce soup, accompanied by a few slices of secret beef, supplemented by a pinch of coriander, and the owner of Pingan Ramen divides the bowl of authentic ramen by two. Just before the meal, this "unremarkable" noodle restaurant is full, and you have to wait in line for a bowl of hot noodles.

Such queuing is not uncommon in Shibei District. A dazzling array of doors, fragrant restaurants, shouting one after another, crowded diners, food has brought popularity to Shibei, and also brought boiling popularity and vitality.

At present, more and more people are willing to move because of "food", and the consumer demand for "taste bud travel" and "eating while shopping" is very strong. Search for social networks such as Douyin and Xiaohongshu, and you will find that there are many "shopping and eating" travel strategies shared in Shibei District.

Lei Dabao, a member of the 100-person food evaluation group of Qingdao Self-** Association, visited the store on the spot.

The old fried pork is crispy and crispy, and it's all a large slice of tenderloin! "Handmade buns are the taste of home! Take the "Spring Snow Food Cup Qingdao Shibei District Famous Food Selection Activity" as an opportunityMembers of the 100-person food evaluation group of Qingdao Self-** Association visited the store on the spot, on the online platform to promote Shibei cuisine, guide tourists and citizens through the streets and alleys to find the taste of Shibei.

Get a copyFat residue burnt taroIn the Qingdao restaurant, Mr. Wang, a citizen, took his family to order, "I know this dish through the Shibei Famous Food Selection Activity, and I must come and try it!" Mr. Wang said with a smile.

With the help of the blogger's "planting grass", the "Spring Snow Food Cup Qingdao Shibei District Famous Food Selection Activity" attracted more than 500,000 online votes, and the number of topics on the whole network exceeded 2 million. With the popularity on the online platform**, Shibei cuisine, which carries the culture and memory of one party, will realize "two-way running" with gourmets from Tiannan and Haibei.

Take food as the guide to heat the consumption economy in the north of the city

The boom in catering consumption symbolizes the rebound of consumption enthusiasm and the warmth of economic recovery. In order to allow citizens and tourists to "eat well", in recent years, Shibei District has been committed to buildingDabao Island Cultural and Leisure District, Taitung Pedestrian Streetand other characteristic consumer blocks, to create"Eating, traveling, shopping, and entertainment" integrationnew consumption scenes, attracted1937 Qingdao old taste, leaf pie lobsterand other old brands andLotus field water shopand other emerging creative restaurants have moved in, forming the development of Shibei food clustering and high-quality.

Dabao Island Cultural and Leisure District has settled in many catering businesses.

During the Spring Festival, Taitung Pedestrian Street is crowded.

We started in Laixi, but famous in Shibei", Qingdao Yepai Catering Chairman Li Xiaopeng said that the development of Yepai lobster is inseparable from the support of Shibei District, last year the store opened into Dabao Island, this year is still negotiating more stores, will enter more blocks, "It is a great honor to be recognized by consumers, and I hope that the Shibei catering industry can develop and grow with the joint efforts of everyone." ”

The real gold ** policy is also constantly superimposed, and at the beginning of 2023, Shibei District will be introduced"Shibei Consumption 10" policyCatering consumption coupons will be issued in a timely manner, catering enterprises will be encouraged to launch dishes of different grades and different tastes, and financial support will be given to catering enterprises whose annual turnover growth meets the standard. Approaching the high hot spots of holiday consumption, organize and carry out food promotion activities, excavate and promote landmark food, and createThe new format of "special food + regional culture + Internet celebrity check-in place"., continue to enhance the characteristics of catering consumption in Shibei, and cultivate new consumption hotspots.

The optimization of the business environment and the escort of policies have also attracted high-quality foreign food enterprises to Shibei District. Chunxue Food Group, which entered the Qingdao market last year, has quickly taken root and started business, Chen Fei, vice president of Qingdao Chunxue Food, said, "Through this event, we have an "interaction" with consumers, Qingdao consumers understand us, we can also have a deeper understanding of the needs and preferences of Qingdao consumers, and will provide consumers with more high-quality food choices in the future." ”

Looking for the north of the city, you can see the boiling life. It is believed that under the linkage between Shibei District and the catering industry, the "tip of the tongue economy" will create more consumption scenarios for the urban area, release more surging consumption vitality, and continuously heat the consumption economy of Shibei District.

Attached: "Spring Snow Food Cup Qingdao Shibei District Famous Food Selection Activity" Winners

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