Gree Group recently ushered in a new leadership team, and Kang Hong became the chairman, which caused heated discussions in the outside world. At the same time, the question of the stay of Dong Mingzhu, the founder of Gree Group, has also attracted much attention. In the face of this series of changes, people can't help but think about what kind of intricate relationship there is between Gree Group, Gree Electric Appliances and Gree Real Estate? Next, we will take a deep dive into these three "Gree" and uncover the intricate connections between them.
As the first state-owned enterprise in Zhuhai, Gree Group was born in 1985. Its predecessor was an industrial development company, which actively promoted the development of enterprises in Zhuhai in the early days. In 1991, Gree Group implemented a reorganization, integrated its plastic company and air conditioner factory, and established a new air conditioner manufacturer, which later became known as Gree Electric Appliances. This key transformation not only laid the foundation for Gree Group's position in the air conditioning industry, but also laid the foundation for the rise of Gree Electric Appliances later.
Expansion: In the context of China's reform and opening up, Gree Group has gradually become the leader of the industry by virtue of its keen capture of market changes and decisive decision-making. Its founder, Zhu Jianghong, joined hands with Dong Mingzhu to jointly create the glorious history of Gree Electric Appliances. In the case of increasingly fierce market competition, Gree Group has won the love and trust of consumers by virtue of continuous innovation and perfect brand strategy.
As a star enterprise under Gree Group, Gree Electric Appliances has gradually emerged with the joint efforts of Zhu Jianghong and Dong Mingzhu. In 1996, Gree Electric was successfully listed on the Shenzhen Stock Exchange, opening a new chapter of rapid development. Subsequently, Gree Electric continued to carry out mergers and acquisitions and expansion, and built a complete industrial chain. Especially in 2019, Zhuhai City restructured Gree Electric Appliances, transforming it from a state-owned enterprise to a private enterprise, completely getting rid of the shackles of the state-owned enterprise system. Under the leadership of Dong Mingzhu, Gree Electric continues to maintain its leading position and innovation ability in the industry.
Expanding: The success of Gree Electric Appliances is not achieved overnight, behind it is the unremitting struggle and struggle of the whole team. In the context of fierce market competition, Gree Electric Appliances has always adhered to the concept of "strengthening Made in China, creating Gree", and is committed to providing consumers with high-quality home appliances and products. As the soul of the company, Dong Mingzhu has led Gree Electric Appliances to innovate and surpass in the market with its indomitable spirit and extraordinary wisdom, and has won the recognition and praise of consumers.
As the real estate sector of Gree Group, Gree Real Estate has also made remarkable achievements in the past development process. In 2008, Gree Real Estate was successfully listed through asset restructuring with Xi'an Haixing Technology, a listed company. In the process of continuous asset replacement and integration, Gree Real Estate has gradually expanded its scale and become an indispensable part of Gree Group. Although the state-owned attributes of Gree Real Estate have not changed in the equity change implemented in 2014, its steady development and good reputation in the real estate field are still remarkable.
Expansion: In the process of continuously expanding its business segments, Gree Real Estate has always adhered to the corporate tenet of "integrity-based, quality first", and strived to create a corporate image with a good reputation and a sense of social responsibility. Gree Real Estate not only focuses on the development and operation of high-quality real estate projects, but also actively participates in public welfare undertakings and gives back to the society. In the future development, Gree Real Estate will continue to uphold the concept of sustainable development, and is committed to creating a comfortable and convenient living environment for customers and creating more value for the society.
Through the combing of the historical background and development trajectory of the three enterprises of Gree Group, Gree Electric Appliances and Gree Real Estate, we can clearly see the intricate relationship between them. As the parent company, Gree Group has incubated two subordinate enterprises, Gree Electric Appliances and Gree Real Estate, each of which is constantly making progress and development in its own field. Although they have undergone equity changes and leadership changes, these three "Gree" have always adhered to the same corporate values and development vision, and have continued to write their own brilliant chapters. In the future, I believe that Gree Group will continue to lead the development trend of the industry and achieve more brilliant achievements.