The Spring Festival of 2024 is coming, and the reporter recently visited and found that the Chinese New Year's Eve dinner reservation is hot, and some restaurants even have a "hard to find" situation.
Zhu Danpeng, a senior researcher at the China Food Industry Research Institute, told the reporter that the hot reservation of Chinese New Year's Eve dinner reflects the rapid development of the catering industry, and people's consumption demand for gatherings and dinners is greater. In addition, the convenient, fast and rich variety of pre-made Chinese New Year's Eve rice is in the peak sales period.
On January 9, "*The reporter visited a number of restaurants in Beijing and found that Chinese New Year's Eve dinner reservations were hot. A staff member of a store in Xinhui Cuisine Small Vegetable Garden told the ** reporter: "We have launched a total of three ** for Chinese New Year's Eve dinner, and the private rooms are currently fully booked, and only a small number of seats are still in the hall. ”
A number of Haidilao stores in Beijing have also been fully booked during the Spring Festival. Among them, Hu Tingting, manager of Haidilao Beijing Wanfengqiao store, told the reporter that because the Wanfengqiao store is close to residential areas, reservations are mainly for family dinners, and the demand for private rooms is large.
Since the Mid-Autumn Festival last year, customers have made reservations for the Chinese New Year's Eve dinner in Xibei Noodle Village, and customer reservations have reached a peak around New Year's Day. Xibei catering related people told the reporter that in Xibei Noodle Village, Beijing Liuliqiao, for example, all private rooms were basically booked on the eve of New Year's Day, and there was a situation of "hard to find". In addition to Liuliqiao***, many stores in Xibei Noodle Village in Beijing have reported that this year's booking situation has increased significantly compared with previous years.
In addition to the hot Chinese New Year's Eve dine-in reservations, pre-made dishes have gradually become the protagonist of the family Chinese New Year's Eve dinner table. "*The reporter searched for "Chinese New Year's Eve Dinner" on multiple shopping platforms and takeaway platforms and found that many brands and various pre-made dish custom gift boxes are on sale.
This year's reunion dinner is ready to be made at home, but the cooking skills are not good, and it is convenient and trouble-free to buy some pre-made dishes, which is more suitable for a novice chef like me. Ms. Wang, a citizen of Beijing, said in an interview with ** reporter.
It is understood that in response to consumers' demand for Chinese New Year's Eve dinner, Hema plans to launch a free shipping service of "let New Year's dishes arrive home first". Hema said that in order to let the migrant workers who went to work on Chinese New Year's Eve eat a hot Chinese New Year's Eve dinner, Hema not only simplified the reheating method of semi-finished New Year dishes, but also prepared a wealth of finished New Year dishes and prepared distribution capacity.
In response to the surging demand for prefabricated Chinese New Year's Eve meals, listed companies in the industrial chain have also increased their layout. Recently, on the investor interactive platform, questions about "pre-made dishes" and "Chinese New Year's Eve dinner" are hot.
Guangzhou Restaurant said on the investor interactive platform that the company will increase investment in technology research and development according to the development plan and market demand, combined with its own resource endowment and advantages, and launch products to meet market demand in a timely manner. At the same time, all catering outlets will launch a variety of new takeaway dishes and combo discount packages according to the needs of consumers to fully meet the market demand.
Quanjude said that the company has given full play to the two-wheel drive effect of "catering + food", deepened the layout of the prefabricated food market, and has nearly 30 categories of prefabricated dishes and cooked food products to the market, with a good sales momentum.
On the one hand, the company provides metal bowl packaging for prefabricated food customers, and on the other hand, it has launched its own brand of prefabricated food "Feast", which is sold on the e-commerce platform.
Listed companies have increased the layout of prefabricated vegetable tracks, which is also related to the good development prospects of the industry. According to iiMedia Consulting data, it is expected that China's prefabricated food market will maintain a high growth rate in the future, and the market size of prefabricated food will reach 1,072 billion yuan in 2026.
However, there are still some problems faced by the prepared food industry. Zhu Danpeng said that at present, the structure of the domestic prefabricated food industry is relatively primary, and the level of enterprises entering the prefabricated food track is uneven.
Reporter Li Jing.