At the beginning of last year, the national catering revenue increased by 92%, higher than the growth rate of total retail sales of consumer goods by 57 percentage points. The strong recovery and soaring progress at that time made it difficult for us to anticipate the bleak scene of the year-end war and store closures. Whether a single store or a chain has put a big question mark on the development of the new year: if you can't open the pot or sell it, how long can the funds in hand last? The industry continues to reshuffle, the "crowding out" effect intensifies, how can small and medium-sized enterprises break through?
In Runzeyuan's view, a key answer is that empathy is the source of innovation.
There is a company from Dongying, Shandong Province in Runze Garden, which specializes in local local cuisine; A bowl of Dongying pimple soup is their family's golden signboard. The chairman of the company is not actually from Dongying, but has been living here for more than 30 years, he said: "I just want to make Dongying cuisine, revitalize Dongying cuisine, and cook well for the local people." ”
Imagine, when his peers try their best to put the customer's wallet into his pocket, and if he can keep the help of the local people in the past 30 years in his heart, with a grateful heart and empathy, and focus on making a real bowl of pimple soup for the citizens, then many product and service innovations will continue to emerge from his heart, thus creating the hope of breaking through.
In fact, innovation is to discover the undiscovered yearning and desire of customers; Only by cultivating a loving empathy and understanding oneself can we understand the deep yearning and desire of others, and only then can innovation have its source. Otherwise, the so-called innovation may be a fantasy that is difficult to translate.
Customer-centricity is the basic way of doing business that most operators agree on. However, different operators have different degrees of awareness and practice of this basic law. Business managers with only 2 points of cognitive practice will not be able to understand what 5 points are doing and why they are doing it.
Peers cannot understand it, so it is difficult to imitate or plagiarize homogeneously. Therefore, this love and empathy for customers is the core competitiveness to open the gap between enterprises and achieve differentiated innovation.
So, what is a real core competency? What is protected every day for fear of being snatched by the opponent is not the core competitiveness; Even if you tell the opponent the method, the opponent can't read, don't believe, and can't do it, because there is a mental method in it, which is the real core competitiveness.
For this business operator, the city of Dongying has accompanied him for 30 years of growth, from strange to familiar, from outsiders to integration, and countless people have helped him ......With such a grateful heart, even if it is just to make a bowl of pimple soup for the citizens, the heart will be full of warmth, happiness and a sense of achievement, and there is an opportunity to benefit everyone and return to their second hometown with the help of the company's platform, which is not only business, but also the meaning of life.
The meaning of life lies in the bits and pieces - every day, the clouds in the sky, the raindrops that fall, every face you see, every look ......Face the world with a beautiful heart, and live in happiness like a spring breeze all year round.
Through the platform of the enterprise, the customer service is good; If we are a little older and can do something for our city, we will be able to realize that in the past, we were just doing a job and making a little money, but now, business can become the meaning of our life. In the next 20 years, our happiness, sense of accomplishment, and sense of nobility can be multiplied several times on the basis of the first half of life.
Cultivating a higher pattern and realm, enriching not only your career, but also your own century-old life. Facing 2024, although there is a downward trend in catering and other industries, after the tempering of the past year, our mental strength and cognition have been significantly improved. And the difficult times ahead can bring out the generosity and surging strength within us.
Just as the lyrics of the song "Debut" aptly describe the scene of entrepreneurs on the road ahead, rain or shine, and make people feel emotional
Tears are never in vain, it bears witness to your upward aspirations.
Stubborn wounds, that's also a medal for youth.
What if you go to fight again, lose again, fight again?
I've seen you at your most extraordinary.
With 10,000 daily days, Bo burst into tears.
It has to be hard, and it has to be cool.
Let the struggle and run take you to ride the wind and waves!