China's mobile phone market is reshuffled, and Huawei ranks third!
China's mobile industry is undergoing a major reshuffle.
In China's domestic mobile industry, in an increasingly fierce competitive environment, various brands are doing their best to cater to the needs of customers and strive for more market share. So, how good are the performance of those famous companies in the competition? Coincidentally, BCI released a survey on China's mobile ** industry some time ago, analyzed it, and expects more changes in the fourth quarter of next year.
According to the company's survey, in the last quarter of next year, Apple still maintains its leading position, maintaining a clear lead. Worryingly, although the number of new Apple phones reached 1,501,600 during this time, its market share still remained around 20%, showing its strength.
Compared with the same period last year (16782900), the number of activations of Apple's mobile phones this year decreased by 106%, which is mainly due to the fact that domestic high-end flagship mobile phones such as Huawei Mate60 and Xiaomi 14 have had a certain impact on the sales of iPhone15.
This is followed by Xiaomi, which performed well in the domestic mobile phone market in Q4 2022. In the third quarter, Xiaomi had 1180,2100 mobile phones, accounting for 15% of the entire mobile phone market7%, while the number of active users of Xiaomi mobile phone users reached 384%。
In comparison, by the last quarter of 2022, the number of active users of Xiaomi phones was only 8,530,600. In fact, Xiaomi has two bright spots this quarter: first, the most popular new products such as Xiaomi 14 and Redmi K70 have been launched, and in just one to two months, sales have exceeded the 1 million mark. Secondly, with its in-depth network marketing, Xiaomi has achieved good results in the "Double Eleven" shopping festival.
China Mobile's ** industry will usher in a fierce "big reshuffle".
Judging from the situation in the past few years, Apple will launch a ** iPhone in September every year, and it has occupied a place in China's smartphone market for several months, and has been occupying the first place in the total market share in the fourth quarter of this year.
In addition, with the strong return of Huawei and the strong rise of Xiaomi, China's smartphone market will usher in an unprecedented "big reshuffle".
The significance behind this change is that the pattern of China's smart phone industry has undergone tremendous changes, not only a large-scale "big reshuffle", but also a change in Apple's monopoly that has always been, Huawei and Xiaomi have become China's"Gemini"and single-handedly turned the entire industry around.
For example, according to the latest statistics, in the fourth month of this year (December 4-December 10), the well-known research company BCI published a report on Huawei regaining the leading position in the domestic market, although its market share is only 158%, but if you count the sales volume of Huawei Smart Choice, it is as high as 181%。
Although Xiaomi's market share in China has reached 163%, but it is still the first in China, but excluding Huawei's smartphones, the current leading position has changed from Xiaomi to Apple, surpassing Apple's 16% market share by a very small margin.
Huawei Mate60 series.
As we all know, Huawei's market share is achieved due to the excellent performance of the Huawei Mate60 series products; Similarly, Xiaomi has also returned to the first Xiaomi mobile phone market in China with its outstanding performance.
On the contrary, Chinese-made phones not only do not lag behind Apple's iPhone 15, but also make great progress in many aspects. The joint blow of Huawei 60 and Xiaomi 14 has shaken Apple's high-end market, but the pattern is still changing.
It should be pointed out that these three top-of-the-line models are basically straight screens or close to straight screen shapes, which is also a way for users to prefer direct screens. The Xiaomi 14 series is smarter, the screen of the normal version is a straight screen, while the screen of the professional version is curved, which is both beautiful and tactile.
It can be said that Xiaomi has indeed grasped the needs of customers! The contour micro-arc screen not only retains the exquisite feel of the curved screen, but also retains the visual feeling of the straight screen, whether it is the feel or visual effect, or the quality, it is outstanding, making it difficult to give up!
Here, we have to give a thumbs up for the Xiaomi 14 mobile phone that reached 1 million sales on the first day of its launch, judging from the data on November 11, Xiaomi 14 mobile phone was sold in just 10 days, and more than 1.44 million units were sold, which is enough to show that it is strong!
In addition to that, the Xiaomi 14 Pro does an excellent job in terms of performance, screen, photography, etc. This mobile phone uses Qualcomm Snapdragon 8Gen3 and uses Xiaomi's self-developed annular cooling water pump cooling technology.
The phone features a very good 2K UHD display that can reach up to 3000 nit and uses Xiaomi's own Crystal Dragon Crystal, which enhances its durability and crash resistance.
Huawei launched the Kirin 9000 series.
Huawei, as the leading brand of smart phones in China, cannot be ignored. Huawei is a leader in this industry and has always been committed to technological innovation and product excellence. Under the severe sanctions of the United States, Huawei has adhered to its own technical route and has made significant progress in many aspects, such as the Mate series and the P series, which have been greatly developed.
At the same time, Huawei has also carried out in-depth cooperation with local first-chain enterprises to ensure high-quality continuous supply. For example, Huawei's most advanced mate60 is equipped with a self-developed Kirin 9000 S, and as soon as this mobile phone is launched, it pushes Huawei to a new height.
While local manufacturers such as Huawei and Xiaomi have shown strong momentum, Apple still has a clear share of the domestic market. In the past, Apple has led the way in both high-quality and high-end segments, especially its iPhone, which has won the love of many people with its one-of-a-kind design and iconic iPhone.
Although Apple's performance in product innovation has weakened in recent years, its position in the minds of consumers is still very high. In addition, by cooperating with major communication companies, we will promote new products and carry out various products to expand its market share.
Huawei has beaten Apple with innovation.
Judging by the numbers released, although Apple has an impressive advantage in terms of sales, it has slowed down its growth and has shown signs of exhaustion relative to the same period.
In particular, while domestic mobile phone manufacturers such as Xiaomi, Huawei, and Honor are developing steadily, the sales of iPhone 15 have dropped by 106%, which is enough to prove that in the face of local flagships such as Huawei Mate 60 and Xiaomi 14, it is difficult to increase the sales of iPhone 15.
Subjectively speaking, the strong return of the Huawei 60 series is a strong response to Apple by major domestic mobile phone manufacturers. Ever since its great success in the mobile phone sector, Apple has relied on it to earn high revenues on premium phones, but in this situation, doesn't it need to rethink that now is the time to pay the "debt"?
In fact, Apple's lack of creativity and slowness have been well known, especially when it entered China, which provoked many complaints from users.
The Huawei 60 series launched the Kirin 9000 processor with powerful 5G performance, and then domestic brands such as Xiaomi and Honor have also shown their strong strength, allowing users to have a better choice when buying high-end smartphones, rather than blindly chasing Apple.
We believe that China's consumer electronics products, represented by Huawei's 60 series products, will have a vigorous recovery. There is no doubt that 2024 will definitely be an extraordinary year for domestic mobile phones.
Huawei's market share of high-end smartphones has fallen below a single digit during the strict sanctions imposed on it by the United States**, and it is also classified as "other". The only thing to be thankful for is that Huawei has turned the situation around and made a comeback with an excellent product, which also proves Huawei's strong strength in the high-end smartphone industry.
Compared to Apple, the release of Huawei's 60 series phones is a good example of how to overcome difficulties through technological innovation.
Conclusion. 
After an in-depth analysis of the sales list for four weeks ago, the author believes: First, in this market, Apple still has its own unique and strong market power.
Secondly, the Xiaomi 14 series and the Redmi K70 series are the focus of attention in the industry, and this move has a great impact on the overall market.
In addition, the Huawei Mate 60 series has adjusted its strategy in a timely manner and tried to improve its position, and it looks very promising to reach a solid second place in the sales charts and strive for third place.
As for Honor, because it is preparing to go on the market, the sales are not very good, but the potential is still very large, and this is also a good opportunity, maybe through this opportunity to achieve their own goals.
Although the sales of OPPO and vivo are relatively low now, the distance between them and Huawei and Honor is acceptable, and they will continue to launch new products in the future, expand the online market, and slowly close the distance between them, hoping that the two companies can move forward together.