Frozen pears can be plated, tofu brain and sugar ......This winter, "Erbin" has come out of the circle with a series of "extreme" operations.
Of course, there are still many "treasure cities" worth discovering in the vast Northeast. For example, Baishan City, which is located in the same Changbai Mountain as the "Genting Heavenly Palace".
In this snow-covered ice and snow world in the depths of winter, the first China Jilin Songhua River Ice Skating Marathon Challenge and the main venue of the 2024 National Fitness New Year's Greeting are underway. At the same time, as one of the leaders of China's new energy vehicles, BYD also actively assisted in the race and celebrated the New Year on the Songhua River with everyone.
Fulfill the corporate mission and help the "ice and snow economy".
From "lucid waters and lush mountains are invaluable assets" to "ice and snow are also invaluable assets".
The vast land of China has places worth going to in every season, Sanya in March to see the sea, Yunnan in June to see the butterfly explosion, and winter naturally has to be the "home field" of the Northeast.
With the gradually flourishing "China's free travel" as the background, for the Northeast, now is undoubtedly a good opportunity to leverage the ice and snow economy to make the Northeast economy recover and further "support up".
Therefore, in order to actively respond to the country's call for "ice and snow are also gold and silver mountains", BYD appeared in the Great Northeast to make a contribution to Jilin Province's ice and snow economy.
As for BYD, in recent years, it has a tendency to change from a "low-key boss" to a "conspicuous bag".
From organizing 130 teams of kings composed of BYD owners, to carrying out the BYD Club Owners Cup, 2023 King Rong BYD Club Owners Cup, 2023 King Glory Challenge, and engaging in e-sports that young people like. To the recent "official announcement" of the 2024 Euro Cup, becoming an official partner, and now to the help of the ice and snow economy in Jilin Province, BYD is playing "out of the circle" cross-border marketing.
As the saying goes, "with great power comes great responsibility".
As China's top-level new energy brand, the opportunities of the times and its own persistence have created BYD today.
But more importantly, as the main initiator and practitioner of "Cooling the Earth 1", BYD has always adhered to a path of sustainable development, such as developing lithium iron phosphate power batteries to help the industry transform to lead-free and reduce environmental pollution. The help for the Jilin Songhua River Ice Marathon Challenge is not only to deeply explore the possibility of ice and snow economy, but also to promote low-carbon environmental protection.
Advanced technical strength, brave the northeast extreme cold
According to data released by the China Passenger Car Association, in 2023, the retail penetration rate of new energy passenger vehicles in China will be 357%。Although it has increased significantly compared with previous years, China's new energy vehicle consumption has generally shown an "uneven distribution" phenomenon. Hainan, Guangzhou, Shanghai and other provinces and cities located in the south have a high number of new energy vehicles, while the current market penetration rate of new energy vehicles in Northeast China is less than 10%.
In addition to policy factors, the main reason for this phenomenon is the lack of technology in the past, and the low temperature environment in Northeast China will cause certain interference to the normal operation of new energy vehicles.
At present, domestic new energy vehicles have still entered a large base + medium-speed growth state, and major car companies are bound to go through two routes if they want to further develop. The first is to open up the sinking market, and the second is to "go north" and open up the northeast and other northern emerging markets with great potential.
Based on the overall decline of subsidies, the development trend of China's new energy vehicle market has changed to "product power driven". Therefore, in order for consumers to dare to consume, the first thing is to solve the pain points of consumption. To solve the pain points of consumers, the main way is naturally to improve technology.
In 2023, BYD's R&D investment in the first three quarters alone will reach 24.9 billion yuan. Among them, in order to solve users' concerns about energy replenishment and battery life of new energy vehicles in low-temperature environments, BYD has developed a full-scene intelligent pulse self-heating technology.
By dividing the battery pack into two and multiplexing the electrical control topology, the half-pack 1 and half-pack 2 can be charged and discharged with each other. At the same time, the heat pump system is used to absorb the waste heat of the motor and electronic control to maximize the benefit of energy, and realize the full-scene heating demand in the state of charging, driving, and parking.
On this basis, products using pulse self-heating technology can shorten the full charge time by 35% even in -20 environments. When other products are faced with problems such as high power and inability to charge in low temperature environments, BYD's products can achieve ultra-high efficiency of full charging in low temperature environments by only 25 minutes compared with normal temperature. In the face of severe winter in the Northeast, it is possible to achieve efficient use of vehicles with reasonable time arrangement.
It is worth mentioning that this technology has achieved the world's first on the DENZA N7. In addition, the endurance of BYD products in the face of extreme working conditions can stand the test, previously carried out in China's "Arctic" Mohe to understand the car emperor winter test, with the excellent endurance achievement rate of products such as Yangwang U8, Song PLUS DM-i, Denza D9 and Tang DM-P, BYD has achieved "fault first".
The new product matrix ice and snow lined up, successfully verifying the strength
While the ice and snow world shows beauty, it is also a test for the driving of vehicles. After all, the snow friction is small, and the adhesion that can be provided for the car is low, compared with the conventional asphalt pavement, the resistance is only about one-quarter, and it is easy to slip and other body loss of control.
At the event site, BYD brought its new cars including Formula Leopard Leopard 5, Denza D9, N7 and Song L, and these automotive products can "move freely" on the ice and snow roads of the Songhua River, or that sentence: rely on technology.
In order to achieve more stable vehicle control, BYD has developed the intelligent torque control system ITAC. Compared with the previous technology that could only rely on reducing the power output to keep the vehicle running smoothly, ITAC can stabilize the vehicle body by appropriately reducing torque or outputting negative torque, and based on the fusion of the body and wheel state, the power distribution of the front and rear axles can be realized, so that the vehicle's attitude can be more controllable during driving, and it can drive smoothly even in the face of rain and snow.
Of course, this technology can also bring benefits to our daily travel, on the basis of driving stability, driving comfort can naturally be improved, and it is not easy to get motion sickness. At present, ITAC has also been the first to be installed on products such as the DENZA N7.
It is worth mentioning that at the level of vehicle control, BYD has also mastered the Yi Sifang technology with four vehicle-level redundancy capabilities: drive redundancy, power supply redundancy, brake redundancy and steering redundancy, as well as the ultimate vehicle control technology "Yunlin", which can achieve the deep integration control of the vehicle horizontal-vertical-vertical, and the body can "jump" on the spot.
Powered by powerful vehicle control technology, BYD, which has "plain tires", can still drive freely on the ice stably and safely.
Another "heavyweight" player, Leopard 5, as a product based on DMO's off-road dedicated hybrid architecture, is based on advanced technologies such as off-road dedicated longitudinal engine, longitudinal EHS electric hybrid system, and off-road dedicated rear-drive electric assembly, which not only has a strong performance of 505kW, but also integrates intelligent electric four-wheel drive, intelligent three-lock and other technologies, and can also walk on the ground in the face of difficult road conditions.
Write at the end:
In China, a market with an extremely complex competitive situation, it is already difficult to get out of the circle, and it is even more difficult to gain a firm foothold in the first echelon. According to the data released by BYD, in January 2024, BYD's monthly sales reached 201493, a year-on-year increase of 339%, ushering in a good start to the Year of the Dragon.
On this New Year's Day, on the Songhua River, BYD's strong technical strength and sense of mission to help the "ice and snow economy" are the reasons why BYD is "out of the circle". A brand with both strength and "emotional intelligence" will naturally be able to sit first.