On the first day of the Lunar New Year, Feng Xiaogang returned with "If You Are Honest Do Not Disturb 3", intending to make a lot of money during the Spring Festival, but the box office was dismal, but with an income of 100 million, the Douban score was also barely 57 points. Director Feng seems to have been left behind by the times, and he laughed at Jiang Lang's talents, but in the movie rivers and lakes, how can the former heroes be willing to quit in the bleak way?
At the same time, another director's eldest brother Zhang Yimou is constantly surpassing himself, and several new films have a bumper harvest at the box office and word of mouth, "On the Cliff", "Sniper", "Man Jianghong", and "Solid as a Rock" are all big winners in the market. Zhang Yimou seems to have found the golden key to control the box office, and the all-star lineup of "Article 20" this time can't help but make people look forward to whether this veteran can climb to the top of the box office again?
In recent years, Zhang Yimou has preferred to use "old faces", and old partners such as Lei Jiayin and Zhang Yi frequently appear in his works. Director Zhang admitted frankly that these stars were chosen because of their box office appeal. It seems that while ensuring quality, the box office figure is the trump card in his eyes.
However, the Marché du Film is like playing mahjong, you never guess the next card. Although "Article 20" has a good reputation, the box office results have not reproduced the glory of "Man Jianghong", and it is a little weak. At the same time, works such as "Hot and Hot" and "Flying Life 2" have attracted the attention of more audiences with their stronger emotional value, and the competition is extremely fierce.
In particular, the inspirational story of Jia Ling losing 100 pounds in "Hot and Hot" swept the Spring Festival stalls, so that "Flying Life 2" had to bow down. Jia Ling's story not only added points to the movie, but also brought food for thought to the audience, and became the hottest topic in the Spring Festival. Zhang Yimou's "Article 20" seems to be able to move forward steadily by relying on its own strength.
Of course, even if it is not as good as the box office myth of "Man Jianghong", the expected result of 1.8 billion is also enviable. It is worth mentioning that although the box office of "Article 20" is strong, it is still pressed by "Bear Infested: Reversing Time and Space". It seems that in the competition of IP, even a director like Zhang Yimou has a lot of challenges.