In the recently released Q4 2023 China Tablet Quarterly Tracker, IDC revealed the latest developments in the current market. According to the report, although the overall market shipments fell by 57%, of which, the consumer market fell by 7 year-on-year3%, while the commercial market achieved a year-on-year increase of 138%。In this environment, Huawei, with its outstanding performance, surpassed Apple for the first time and became the No. 1 tablet in China's tablet market.
Overall, shipments in China's tablet market in the fourth quarter of 2023 have declined to a certain extent. This may be due to a combination of factors such as fierce market competition, changing consumer demand, and the global economic situation. Although the overall shipment volume of the market has declined, the growth of the commercial market has brought some support to the overall market.
From the brand point of view, Huawei's current product strength is not inferior to Apple's experience, and the speed of innovation and the speed of decline are very fast, and the iPad will basically be stagnant in new products in 2023, but the global market still gives it rich feedback, including Samsung tablets.
Taking Huawei as an example, the Huawei MatePad Pro 11-inch 2024 model, as Huawei's latest flagship tablet, stands out for its extreme portability, minimalist experience, and powerful productivity. This tablet is designed with the world's thinnest and lightest 11 inches, and the body thickness is only 59mm, the weight of the whole machine is 449g, bringing users a light and convenient carrying experience.
The tablet features an ultra-narrow bezel design with a screen-to-body ratio of up to 92%, bringing users a more immersive visual experience. At the same time, it is equipped with advanced display technologies such as 11-inch OLED full screen, high resolution, high pixel density and P3 wide color gamut to ensure the excellent performance of screen quality.
In addition, the Huawei MatePad Pro 11-inch 2024 model also supports the two-way Beidou satellite messaging function, which allows users to stay in touch with the outside world even when there is no ground network signal, adding a layer of security to the user's safety.
In consideration of more practical details, Huawei has also launched the "Intelligent Power Protection" function, which can intelligently analyze and judge user habits and scenarios, and manage self-power consumption through embedded controllers, reducing self-power consumption by more than 50% compared with the previous generation of tablets. As long as the "Smart Power Protection" switch is turned on in the settings, under the condition that the system power is greater than 30%, it can be kept for 1 year, and it can still be turned on without charging. With this function, you don't have to worry about putting the tablet for a long time, as long as you take it out and use it, it will have power when you turn it on.
The outstanding performance of the Huawei MatePad Pro 11-inch 2024 model not only reflects Huawei's innovative strength in the tablet field, but also reflects the new trends and changes in the Chinese tablet market. In the future, with the continuous progress of technology and the diversification of consumer needs, the tablet market will continue to maintain rapid development, and major brands need to make continuous efforts in product innovation, quality improvement and market strategy to meet the diversified needs of consumers, win the favor of the market, and gain more share.