All-media reporter Lian Cheng Ji |It turned out that he was the "reporter of this newspaper"!
Author: Bai Yu, China Energy Media GroupI've been a journalist for eight years, and the first four years were spent mostly dealing with print media. Occasionally, there are some text manuscripts on the Internet, which is probably the only connection between me and Xin**.
With the rapid development of information technology, the way news is disseminated and the reading habits of audiences have changed profoundly, and I realized that I must step out of my comfort zone and transform into an all-media reporter. Gradually, some colleagues around me began to move from behind the scenes to the front of the stage, from the "reporter of this newspaper" on paper to the protagonist of the news. At the time, I thought I was still far from transitioning. Involved in the accidental transformation is inevitable
Things that are far away are not far away at all. In 2019, I was reporting an event with a new colleague. When I did my homework and met with this colleague to discuss the story, she actually handed me a complete shooting script, including many of the "scenes" in which I appeared.
Stunned, my colleague encouraged me to face the camera: "It's okay, this is not a live broadcast, just start over if you can't shoot well." "With the mentality of giving it a try, I stood in front of the camera and started shooting. The nervousness of facing the camera and the embarrassing ...... of forgetting the words in the mouthUnder the stumbling, the first experience of the one-day financial ** report came to an end. At night, I repeatedly sent** and netizen comments, feeling the power of the report, and feeling the impact of **. I started my own transformation. Transformation is not easy to learn based on
First of all, I realized the gap between myself and a "reporter who appeared on camera": I didn't have a strong sense of camera, I didn't speak fluently, I didn't express my opinions naturally, and I didn't have a strong sense ......of communication
Aware of the gap, it is necessary to catch up.
After a few attempts, I strengthened my daily theoretical learning and accumulation, and at the same time actively adapted to the change from behind the scenes to in front of the stage.
Bai Yu interviewed the Counsellor of the British Embassy during the 2023 International Energy Transformation Forum.
And reality is always full of tests. I still remember a media interview task on the front line of underground coal mine production, because it was a temporary arrangement, there were no other colleagues to shoot together, and the task was completed by me independently. For the first time, I changed from "participant" to "leader", which was quite a challenge for me. In that report, most of the interviews were conducted under the mines, in a new environment that I had not been exposed to before, which made me anxious before I even started to face the camera.
Bai Yu made a media report at the underground coal production site of Huangling Mining No. 1 Coal Mine of Shaanxi Coal Group. Communicate the content of the interview, understand the shooting environment, and write the first copywriting ......Until the way to the interview location, I was silently deducing the whole process of reporting. When it comes to the specific interview and shooting link, it is ...... to maintain the appearance state, determine the simultaneous audio content of the interview, and take into account the shooting progressAt the end of the day, the ** script in my hand has been folded out of shape.
Bai Yu communicated and interviewed the shearer driver on the front line of coal production. I don't know whether it is the favor of luck or the feedback of previous media experience, although there are occasional bottlenecks in this interview, it has basically met the overall expectations, and the ** and written works created have been recognized inside and outside the group. It is also a variety of "firsts" that have allowed me to continue to expand the field of financial reporting, from the very simple appearance at the beginning, to the current topic selection planning, copywriting, shooting and recording, post-editing, etc., I am also learning and practicing, and gradually got out of the state of being in a hurry when I first contacted the financial ** report. At the same time, the group's major reporting tasks have come one after another, and the form of financial reporting has become the standard configuration of various tasks. Therefore, training with war and promoting learning with war have also become a true portrayal of my transformation road. There is still a long way to go
After several years of hard work, Zhongneng Media, where I work, has built a first-class command and production platform integrating "planning, collection, editing, broadcasting, and distribution", and has formed a three-dimensional and diversified full-scale communication system covering "paper media, network, audio, and mobile terminals".
Bai Yu made a media report at the press conference of the first session of the 14th National People's Congress. For me personally, it has become more and more convenient to participate in activities such as media coverage of the National People's Congress and the National People's Congress and a series of reports on major energy projects in the 14th Five-Year Plan. For example, in last year's national conference, as a reporter at the meeting, I relied on my previous experience in reporting all the best to create a series of reports with the team "Can Talk about the Two Sessions", closely focusing on the hot energy topics of the two sessions, turning the simple material presentation into short and fast visual comments, and completing the integrated whole process of media reporting through the team. In fact, looking at my own transformation process, from the initial ignorance to the eloquent talk during the two sessions of the National People's Congress, I think the transformation of media integration has brought reporters a diversified transformation.
Bai Yu conducted media interviews and reports at the Zhangzhou Nuclear Power Base in Fujian. I tried to think further about this shift.
First of all, this shift is a broadening of thinking. Different communication methods will make the news present in front of the audience in different forms, bring different experiences, and have different impacts. What we need to do is to choose the most suitable communication method for a topic, and make it deep and thorough. Secondly, this shift is the sublimation of thinking. In the past, we only needed to focus on the text and then integrate the information into a single transcript after the interview. And now,Interviews and press releases are carried out throughout the production process. We need to have a variety of thinking such as ** and new ** words, be flexible and respond quickly. In the end, this transformation is the embodiment of thought. In the face of a problem, how can we show our comprehensive, dialectical and objective thinking and judgment? Words convey the voice of reason, and new means present the value of emotions. On the whole, when to use which form, it shows the best thoughts and attitudes. **Integration is changing with each passing day, maintaining an empty cup mentality, and striving for steady and far-reaching results.
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