Breaking the ice and rebounding Dusai China Exhibition will usher in an explosive return in 2023

Mondo Finance Updated on 2024-02-19

In 2023, Düssel China will usher in an explosive** event, with all 13 domestic exhibitions appearing, with an exhibition area of more than 776,500 square meters (an increase of 624%)。It attracted a total of 10,047 domestic and foreign exhibitors (an increase of 287%) and 573,771 trade visitors (a significant increase of 88% over 2019).

Mr. Ma Ruibo, General Manager of Messe Düsseldorf Shanghai**, said: "This year's fair marks the resumption of China's exhibition industry after the global pandemic is basically over, and it is also the busiest and most impressive year in the history of Düsseldorf China. This list of achievements is a testament to the fact that our hard work over the past year has paid off. I am glad to see that industry insiders from all over the world can finally reunite freely, communicate face-to-face, and experience the latest technology and equipment in person. These successes would not have been possible without the efforts of all our partners in Düssel China and the support of the headquarters, and I am full of confidence that we will achieve even better results in 2024." ”

Düssel China has achieved great results in its internal exhibitions

As the first occupational safety and health exhibition in China after the full opening of the epidemic, 1,522 exhibitors from 14 countries and regions gathered here at this year's labor insurance fair, with an exhibition area of more than 80,000 square meters. The three-day exhibition attracted a record-breaking 47,616 trade visitors, an increase of 32 compared to the previous edition6%, an increase of 633%, which has fully recovered or even exceeded the pre-pandemic scale.

On April 20th, Chinaplas, hosted by Adsale and co-organized by Dusail China, came to a perfect conclusion at the Shenzhen World Exhibition & Convention Center. As the largest edition in history, this year's report card is particularly impressive, showing "explosive" growth: 380,000 square meters of exhibition area, 3,905 exhibitors from 38 countries and regions around the world, and 248,222 professional visitors from 149 countries and regions.

As a professional exhibition in the valve industry, the 2023 Valve World Asia Exhibition brings together more than 100 high-quality exhibitors at home and abroad. On the first day (April 26), the number of professional visitors exceeded 4,000, and various forms of business cooperation intentions were reached in a short period of time.

From June 16th to 18th, the AIC 2023 China International Caravaning Exhibition came to a successful conclusion at the Beijing Beiren Etrong International Convention and Exhibition Center. The three-day exhibition was attended by 8,300 visitors. It is worth mentioning that the proportion of international visitors has rebounded significantly this year, with nearly 200 overseas visitors from about 20 countries and regions visiting the venue. Timo Boll, an internationally renowned German table tennis player, also came to the exhibition site, and as a veteran RV enthusiast, he also has a strong interest in China's RV culture.

As Hong Kong's first international wine and spirits fair to return after the pandemic, ProWine Hong Kong was successfully held from 10 to 12 May 2023. A total of 140 exhibitors, 11,733 trade visitors and partners from all over the world gathered together to share the opportunities and challenges of the global wine and spirits market.

As the flagship event in the industry, the three-day TubeChina attracted 390 exhibitors from 14 countries and regions to bring their new products, and the number of exhibitors increased by 30% compared to the previous edition. tube China presents an industry feast of perfect integration of high-level intelligence and pipe manufacturing for China's pipe industry and upstream and downstream industries.

In August, Medical Fair China and Rehacare China were held concurrently, with a total scale of 15,000 square meters, and the three-day exhibition welcomed a total of 350 exhibitors and 9,215 professional visitors. As the first show in China, rehacare China takes "integration" as its mission, and calls on society to jointly remove barriers and achieve disability integration through various forms of activities.

As one of the members of Wire Worldwide, a series of well-known wire and wire industry exhibitions in Europe and around the world, WireChina has become an important cable industry event in Asia after 19 years of development. In 2023, a total of more than 900 domestic and foreign exhibitors and 40,629 professional visitors from 96 countries and regions will attend the event, an increase of 3083%。

swop2023 has a display scale of more than 62,000 square meters, attracting nearly 900 well-known enterprises to participate in the exhibition. During the three-day exhibition, nearly 30,000 people from 99 countries around the world visited the exhibition, an increase of 14% compared with 2019. In order to respond quickly to the new needs of the packaging market, swop will be upgraded to an annual session from 2024.

As the final work of Dussel China, on December 1, 2023, China in-store 2023 came to a successful conclusion at the Shanghai New International Expo Center. The three-day exhibition attracted 13,934 professional visitors with the participation of 103 high-quality retailers and design institutions, focusing on innovative store design and retail solutions. In addition, 46 domestic and foreign industry leaders and experts gave speeches on hot topics such as the development trend of China's retail industry, retail space design, and lightweight construction of commercial space, and 1,240 audience participated in the forum.

Years of deep cultivation to celebrate the next decade

2023 coincides with the 20th anniversary of All in Print China, with a display scale of more than 110,000 square meters, a new record for all in print area, bringing together 1,003 printing and packaging professionals from 14 countries and regions, and a total of 108,136 professional visitors from 126 countries around the world visited and negotiated during the four-day exhibition, accounting for nearly 10% of international visitors. At the same time, the exhibition area and the number of visitors have set a new record for All in Print China, making it one of the most influential and fruitful communication and matchmaking exhibitions in the global printing and packaging industry in 2023.

ProWine Shanghai has been present in Chinese mainland for ten years, as the leading exhibition of the wine and spirits industry in Chinese mainland, the 2023 edition of the exhibition has a total of 27,363 professional visitors, an increase of 81 compared with the previous exhibition7%, and more than 660 companies from 32 countries and regions participated in the exhibition, the number of international visitors accounted for 75%, and the number of exhibitors increased by more than 45% compared with the previous session. Ambassadors from France, Portugal and Georgia, as well as other countries***, were invited to visit the country, demonstrating their strong support for the National Pavilions.

Overseas exhibitions have resumed, leading Chinese enterprises to the world

As the parent company of Düsseldorf China, Messe Düsseldorf has also achieved great results in 2023. During the year, a total of 73 trade fairs were held at the headquarters in Düsseldorf and around the world, with sales increasing by more than 30 percent compared to the previous year, and profit after tax by 10 percent to 80 million euros (approx. 6200 million RMB).

In 2023, Düssel China assisted a total of 3,436 Chinese companies to participate in various exhibitions held in Düsseldorf, Germany, helping them to explore the international market, with an exhibition area of 53,111 square meters. Chinese exhibitors have become the largest exhibitor country at the Düssel headquarters, accounting for about 14% of all exhibitors. In terms of net exhibitor area, China occupies the second place (and the first place for countries outside Europe).

It is worth mentioning that in the world's leading GMTN exhibition (Düsseldorf International Foundry, Metallurgy, Casting and Heat Treatment Exhibition), the number of exhibitors and exhibition area of Chinese enterprises are far ahead. Among all the exhibitors participating in the medical equipment exhibition (MEDICA) in Düsseldorf, Germany, Chinese enterprises accounted for the highest proportion, and the exhibition area was second only to German enterprises.

In 2024, a series of the world's top industry events will be held in Düsseldorf, Germany, including Drupa (Druba Printing Technology and Equipment Exhibition), Wire & Tube (Düsseldorf), EuroCis (International Retail Communication, Information and Security Technology Exhibition), Car**an Salon Düsseldorf, Glasstec (German International Glass Technology Exhibition), MEDICA (German Dusseldorf Medical Equipment Exhibition), Rehacare International (International ** and Nursing Integrated Exhibition), etc. Among them, as the world's most influential and largest printing technology exhibition, Drupa, which has attracted much attention, will become the largest professional exhibition for Chinese enterprises in Düsseldorf, Germany, after a gap of 8 years. With the participation of more Chinese enterprises, the scale of Düssel China's exhibition business in 2024 is expected to reach a new high.

Overseas development strategy: Thailand Labor Insurance Association made a new appearance

While the business in China is growing steadily, Düssel China has also set its sights on overseas markets. In 2024, the China Textile Commerce Association and Messe Düsseldorf (Shanghai) will co-host the Thailand Labor Protection Products Fair (CIOSH Thailand) for the first time, and the first will be held in Bangkok from June 5 to 7, 2024. This is also the first time that Düssel China has expanded its exhibition territory overseas, which is a milestone in the company's history.

Deepening cooperation: A delegation of the Mayor of Düsseldorf visited China successfully

In April 2023, the Mayor of Düsseldorf, Germany, Chairman of the Supervisory Board of Messe Düsseldorf AG, DrStephan Keller and his delegation from Düsseldorf arrived in Shanghai for a five-day goodwill visit to China, where they were met by Shanghai Mayor Gong Zheng and Shenzhen Mayor Qin Weizhong. It is worth mentioning that Mayor Keller is the first European mayor to meet with Shanghai Mayor Gong Zheng since the optimization of China's epidemic prevention policy. During the visit to China, Mayor Keller and Mr. Lei Limin, President of the China Textile Business Association, signed a memorandum of understanding on development strategy at the site of the CIOSH Labor Insurance Association, and the two sides will strengthen the in-depth cooperation of the Thai Labor Insurance Association.

2024: Full of hope and forging ahead

Dusai China will continue to maintain a rapid growth momentum in 2024. This year, all 12 of its fairs will be present again (except for the biennial ProWine Hong Kong). It is expected that the exhibition area will reach 7980,000 square meters, attracting 10,000 exhibitors and about 600,000 professional visitors from all over the world. With the strong return of Valve World Asia and Chinaplas to Shanghai, three-quarters of the 12 events will be held in Shanghai. In addition, the number of international exhibitors and international visitors will also increase, thanks to the recovery of international business and supportive policies for visa-free access to some countries.

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