1. The epidemicThe shock:
Pandemiccaused the worldEconomyMany industries have shut down or reduced capacity, putting many people at risk of losing their jobs or incomes. Therefore, many people are inPandemicI had to adjust it afterwardsConsumption concept, more rational and restrained in shopping. They are more focused on the basicslifeDemand, such as food, medical supplies, etc., has significantly reduced the demand for the purchase of some luxury goods and non-essential items.
2. Raising awareness of savings
PandemicDuring this period, many people realized the importance of financial planning and savings, and began to focus on personal financial stability. After a series of uncertainties, people are managing their spending more carefully, focusing more on long-term planning and saving, and more cautious about unnecessary spending. Therefore, inChinese New YearDuring this period, many people are more willing to control their shopping desires and avoid excessive consumption.
3. Offline consumption is restricted
Due toPandemicDue to the need for prevention and control, some offline stores and shopping malls have adopted flow restriction measures, and people need to wait in line when shopping, and many people will choose to give up their purchases or turn to online shopping because of the cumbersome queuing process. This restriction of offline shopping has also caused people to buy fewer New Year's goods.
1. Changes in the employment environment
PandemicSince then, the business environment of enterprises has been greatly impacted, and many enterprises have laid off employees or gone bankrupt, resulting in the loss of many migrant workers. At the same time,PandemicDue to the need for prevention and control, some areas have implemented lockdown measures to make it inconvenient for people to travel, which has further limited the employment opportunities of migrant workers. As a result, these migrant workers had to choose to return to their hometowns earlyChinese New Year
2. Rural revitalization policy:
In recent years, rural revitalization has become an important national development strategy, and it has vigorously supported rural areasEconomywithAgricultural development。At the same time, some localities have also introduced various policies to attract migrant workers to return to their hometowns for employment, such as providing subsidies and high-quality development opportunities. In this context, more migrant workers are choosing to return to their hometowns for development, rather than stayingBig citiesJob.
1. Advertisingand the Referral Effect:
The web platform passesAdvertisementand testimonialsAlgorithmsIt can accurately grasp the shopping needs of consumers and provide users with personalized shopping recommendations. This kind of accurate recommendation can meet the shopping needs of users and provide more choices, thus attracting more consumers to choose online shopping.
2. Convenient and fast shopping experience:
Online shopping eliminates the need to wait in line, does not need to walk through crowded malls, and can be done anytime, anywhere. Moreover, online shopping generally supports cash on delivery, which gives consumers more peace of mind and avoids some risks. In addition, there is also a return and refund policy, which allows consumers to easily carry out after-sales service, improving the convenience and satisfaction of shopping.
3. A large number of ** activities:
The online platform often holds a variety of ** activities, such as double classes, as well as the usual full reductions, discounts, coupons, etc. These activities can attract the attention of consumers and make online shopping more cost-effective. In contrast,Brick-and-mortar storesThere are fewer activities and fewer discounts.
1. Convenience and time value:
Chinese New YearPeriod,Brick-and-mortar storesAnd most supermarkets will remain open, and people feel that they can go and buy what they need at any time without having to stock up in advance. In this way, shopping is more convenient and saves time. People can spend their time on more important things.
2. Stable supply:
Nowadays, the domestic supply is relatively abundant, the logistics system is relatively developed, and all kinds of commodities can basically be bought at any time, and there will be no shortage of materials or insufficient materials. As a result, there is less urgency and urgency to shop, and there is no need to stock up on large quantities of goods in advance.
3. Changing consumption patterns:
Changes in the way people shop have also impactedChinese New Yearbefore the shopping behavior. In the past, people would goBrick-and-mortar storesHand-pick items, but now, the popularity of online shopping has made online shopping mainstream. People prefer to shop online to satisfy their shopping needs, which is both time-saving and convenient. Therefore,Brick-and-mortar storesThe sales of goods will be affected, resulting in the phenomenon of not being able to sell.
To sum up, this yearChinese New YearThe reasons for the decline in domestic commodity sales in previous years mainly include the decline in consumer demand, the increase in the number of migrant workers returning to their hometowns, the impact of online platforms on physical stores, and the change in consumption concepts. These factors have led to the fact that many goods in the market are not selling, and ** are generally stable. Although some people find it strange, this is not the same as the current oneEconomyenvironment andConsumption conceptThe changes are closely related.