In another week, we will usher in the Chinese New Year of the Dragon. The difference with the past Spring Festival is that this year's domestic agricultural products, daily necessities and other commodities are generally stable, and people do not have to worry about the price before the Spring Festival. At the same time, people are now more and more rational in shopping before the holiday, and they will no longer buy a large number of New Year's goods and stock them up as they did in the past. Even major restaurants said that one-third of the Chinese New Year's Eve dinner was not booked.
In the face of the above signs, many people feel strange that in the past, whether it was a large supermarket or a vegetable market, it was always overcrowded before the Spring Festival, and every household had to buy New Year's goods. And this year, people's shopping demand is much worse than before, and many things can't be sold, what is going on? In this regard, some industry insiders said that the "New Year" is approaching, and many things cannot be sold, and there are the following factors behind this, let us analyze it together:
First, people's consumption demand is declining
After three years of the pandemic, many people have lost their incomes or lost their jobs, and their spending power has been weakened. Therefore, before the arrival of the Spring Festival, the consumption of various New Year's goods will be reduced. For example, in the past, every household had to buy a large amount of bacon and salted fish in advance, but this year, the number of purchases has decreased compared with the past. In addition, in the past, many housewives had to buy several kinds of vegetables and fruits, and after a long time, they often threw them away. Nowadays, many families buy as much as they need, minimizing unnecessary waste.
Second, migrant workers have gone home for the holidays
In the past, due to the repeated epidemics and the need for factories to work overtime during the Spring Festival, a large number of migrant workers would choose to spend the Spring Festival in the city. Now that the epidemic has passed, many migrant workers cannot find suitable jobs, or there are no orders in the factory, so they have returned to their hometowns early for the holidays. And as migrant workers leave the big cities and return home to reunite, it is not surprising that the population of the cities will decline rapidly, and the things in supermarkets and vegetable markets will not be able to sell.
Third, online platforms have an impact on physical stores
Nowadays, many young people do not like to go to physical stores to shop, but prefer to shop online. The biggest advantage of online shopping is that the goods are cheap, and they can be delivered to your home. However, due to the need to pay rent, labor costs and other expenses in physical stores, the quality of goods cannot be reduced. Therefore, even before the Spring Festival, young people will buy all kinds of New Year's goods to be delivered to their homes online, so that they can also save time shopping. In this way, it is not difficult to understand that things in physical stores cannot be sold.
Fourth, the people's consumption concept has changed
In the past, in the era of scarcity of materials, many families had to buy a large number of New Year's goods before the festival to stock up, so as to enjoy them slowly during the Spring Festival, and many things were not usually eaten. And with the domestic social materials becoming more and more abundant. The custom of buying large quantities of New Year's goods has changed years ago. Many people feel that even during the Spring Festival, supermarkets, vegetable farms, shops, etc. are open, and they usually need to buy something and buy it at any time, and there is no need to hoard so many things before the holiday.
The "New Year" is approaching, and now the domestic prices are stable, the goods are sufficient, and many things can no longer be sold, what is going on? In this regard, we believe that there are four main reasons: After experiencing the epidemic, people's income has decreased, consumer demand is declining, and it will take time to recover;
Migrant workers have returned to their hometowns for the holidays, the population of big cities is declining rapidly, and things can no longer be bought; Online platforms have had an impact on physical stores, and many people choose to shop online; The people's consumption concept has changed. Since supermarkets and vegetable markets are open during the Spring Festival, you can buy them at any time, and there is no need to stock up on a large number of goods before the holiday.