On February 3, 2024, Ahu Medical Examination held the annual event of "Keeping Company with Light and Starting from the Heart", at which the director of the Brand Center of Ahu Medical Examination (Zimo) announced at the newly upgraded brand theme conference "Radiance Unbounded" that Ahu Medical Examination will officially launch the new brand logo "Energy Orange" Tiger, a new brand proposition of "compiling questions for 16 years, better understanding the required test points", and unveiled the new brand IP of Ahu Medical Examination - Ahu. The new brand positioning slogan of Ahu Medical Examination is to look at the entire medical examination market, which is different from the brand characteristics and core competitiveness of other competitors.
Yang Kun (Zimo), director of the brand center of Ahu Medical Examination, announced a new brand image
Yang Kun (Zimo), Director of the Brand Center of Ahu Medical Examination, announced a new brand image, Yang Kun (Zimo), Director of the Brand Center of Ahu Medical Examination, mentioned at the press conference that the new brand slogan: 16 years of compiling questions, and a better understanding of the required test points. In fact, it can't be called "new", because the things covered by this sentence are what Ahu Medical Examination has been doing for the past 16 years, and this time it just presents this proposition clearly.
Yang Kun (Zimo), director of the brand center of Ahu Medical Examination, announced a new brand proposition
New brand slogan: 16 years of compiling questions, better understand the required test pointsNew brand slogan: 16 years of compiling questions, better understand the required test points
Gladwell proposed the "10,000-hour rule" in "Outliers", it takes 10,000 hours to become an expert in a certain field, and if you work eight hours a day and five days a week, then it takes at least five years to become an expert in your field.
And Ah Hu has been doing medical examination teaching and auxiliary books for 16 years. Starting from the first teaching book for medical staff published by Wu Chunhu, the editor-in-chief of Ahu Medical Examination, "Job Search Guidance for Medical Students: 34 Wonderful Job Search Stories", it has focused on making good products later, and has successively become a long-term strategic cooperation institution with five major syllabus publishing units, including Peking Union Medical College Press, People's Medical Publishing House, China Medical Science and Technology Press, China Traditional Chinese Medicine Press, and Shanghai Science and Technology Press.
After 16 years of development, Ahu Medical Examination has cooperated with many major publishing houses to compile and publish more than 471 types of teaching and auxiliary books related to medical examinations, with a total of 1w+ courseware developed, 6500+ sets of lecture notes independently written, and 975w+ copies of preparation materials such as customs clearance cheats, with an annual publication of 9 words2.4 billion words, which is equivalent to the thickness of 40 dictionaries.
Ahu Medical Examination has published a series of books such as "Examination Master", "Medical Examination Clearance", "Nursing Examination First Aid Kit", "Gold Medal Pharmacist", etc., as well as the Licensed (Assistant) Physician Qualification Examination, the National Nurse (** Qualification Examination, Supervisor ** Qualification Examination, Technician, Junior and Intermediate Technician, etc., many of which are essential books for the medical examination.
In December 2023, Ahu Medical Examination launched a new question bank, covering 376 medical examination subjects, over 180w+ questions, covering 95% of high-frequency test points, with an average resolution rate of 89% and a resolution rate of 100% for key questions. In addition, the practice forms of scene interaction, game passing, and linkage incentives are set up to allow medical candidates to quickly grasp and understand the test center.
Over the past 16 years, Ahu Medical Examination has gathered a group of professional teaching and research teachers in the industry, focusing on editing and publishing teaching and auxiliary books related to medical examination.
New Energy Orange Logo: Condense the core temperament and core of the brand
The logo of the brand is the identity symbol of the brand, which embodies the brand temperament and the core core of the product. Each of us shapes our own personality characteristics through appearance, personality, language, appearance, etc. every day, and the construction of the brand tone of the enterprise is to consider using a unique visual language system to spread the brand's own story to users under a specific interface.
The new brand logo of Ahu Medical Examination holds the energy orange tiger of the book, representing the 16 years of experience of Ahu Medical Examination in editing medical examination teaching books, and 16 years of ups and downs, so that Ahu Medical Examination has transformed from the cute and cute little tiger at that time to a more calm and wise industry leader in the medical examination industry. Provide meticulous companionship and care for every medical student, and become a lifelong learning partner for every medical student.
Everyone is shaping their own brand every day, and Ahu's teaching affairs, teaching and research, operations, and technology are also shaping the brand of Ahu Medical Examination every day.
New brand IP - Ahu
The establishment of the new IP "Ahu" has condensed the core elements of the brand and made the brand language system of Ahu Medical Examination more rich and complete.
Dr. Wu Chunhu, the founder and president of Ahu Medical Examination, holds the "Ahu" figure of Ahu Medical Examination's new brand IP - Ahu, and the "king" on his forehead is Ahu who has grown and transformed into a powerful king on the basis of inheriting the original tiger logo; Purple is the color of the vast stars, a symbol of boundless knowledge and wisdom; The round and cute little tiger is a warm companion on the way to prepare for the exam. Wearing a white coat and carrying a stethoscope around his neck is the embodiment of Ahu's professional medical examination education; The astronaut helmet on his head reflects Ah Hu's efforts to become a leader in continuous innovation in the medical examination industry; The shield armband worn on the shoulder represents Ah Hu's reliable reputation in the industry, as well as the trust of medical trainees in Ah Hu, and the diagnosis of patients after acquiring knowledge is more professional.
This time, the release of Ahu's new brand image with the light of "being with light" is a new IP-based thinking in the industry, rejuvenating the user experience with a clearer brand proposition, expressing the core system of Ahu Medical Examination, and creating a more dedicated and professional brand image of Ahu Medical Examination.
In 2023, the Ahu Medical Examination Brand Center adheres to the policy of "realizing the two-way rush between brands and users", with an annual cumulative volume of more than 2 billion times, a single-day content volume of 4 million, a channel coverage rate of 90%, a cumulative live broadcast of 50,000 minutes in 23 years, and a live broadcast & short broadcast of more than 3 million, achieving an average of more than 30 encounters between each candidate and Ahu on the Internet. At present, the official brand communication account of Ahu Medical Examination covers more than 10 platforms such as Douyin, Kuaishou, **hao, Xiaohongshu, etc., which has opened up the user communication channels of the whole funnel, and achieved "you can find me anytime, anywhere when you need me".
The new brand upgrade carried out by Ahu Medical Examination this time creates a more distinctive brand personality, disseminates a clearer brand proposition, tells a more vivid brand story, and more accurately allows medical staff to quickly understand the service content and core advantages of Ahu Medical Examination, so that more medical examinees can understand and trust Ahu Medical Examination, and at the same time, it also allows Ahu Medical Examination to empower more medical candidates.
February** Dynamic Incentive Program