In the current entertainment industry, movie promotion methods emerge in an endless stream, and there are many cases of exaggeration and even falsification. Recently, "Hot and Hot", which has attracted much attention, has been mired in a controversy about truth and hype. The film successfully attracted the public's attention with its excellent box office results, but it was followed by dissatisfaction and doubts from the audience about its promotional methods.
The success of "Hot and Hot" is first and foremost due to its unique publicity strategy. Before the release of the film, ** became its main topic. As the starring and director of the film, Jia Ling has successfully attracted the attention of a large number of audiences through her own experience. This kind of publicity method that uses the personal experience of celebrities as a selling point is not uncommon in today's entertainment industry. However, when the audience walked into the theater and looked forward to seeing Jia Ling's image, they found that the quality of the film itself was not satisfactory.
In addition to ** topics, "Hot and Hot" also uses the element of "boxing" to create topics. In the film, Jia Ling has a fierce boxing duel with professional female boxer Zhang Guiling. As a former boxing champion, Zhang Guiling's punching power is naturally extraordinary. However, in the publicity, Jia Ling claimed that in order to make the camera more real, she asked Zhang Guiling to really beat and beat hard. Although this kind of propaganda can attract the attention of the audience, it also exaggerates the facts to a certain extent, and even gives people a sense of misleading.
In fact, Jia Ling, as an ordinary person with no professional anti-striking training, is likely to be unable to withstand the power of her punches in a showdown with Zhang Guiling. The so-called "real fighting, hard fighting" in propaganda is likely to be just to create a tense and exciting atmosphere, rather than a reflection of the real situation. This kind of exaggerated promotion, while it can increase the popularity and box office of the film in the short term, may damage the audience's trust in the film and the actors.
In today's highly developed entertainment industry, film promotion has become an important marketing tool. However, how to maintain authenticity and integrity in propaganda is a question worth pondering. For a movie like "Hot and Hot", although its box office results are gratifying, the audience's doubts and dissatisfaction with its promotional methods also remind us: while pursuing the box office and topicality, we should pay more attention to the quality of the film itself and the real feelings of the audience. Only in this way can we win the trust and love of the audience in the fierce market competition.