In recent years, Huawei has been actively deploying the automotive intelligent industry, developing advanced intelligent technologies in the industry, and cooperating with many car companies. For example, manufacturers such as Chery and Cialis have chosen to join hands with Huawei to enter the smart car industry. At the same time, Changan Automobile, a veteran domestic car company, chose Huawei's HI mode route to promote the intelligent strength of its high-end smart brand AVATAR.
It is worth mentioning that why did Changan Automobile not choose the Huawei smart selection model commonly chosen by Chery, Cialis and other car companies, but was so firmly optimistic about Huawei's HI model? Zhu Huarong, chairman of Changan Automobile, explained that Huawei's HI model is more in line with industrial laws and industrial policy requirements, and can better protect the most fundamental interests of users. Under Huawei's HI model, Changan Automobile's car-making capabilities are combined with Huawei's top intelligent technology advantages to create advantageous models based on the interests of users, and AVATAR is a good example.
At the same time, Zhu Huarong also emphasized the importance of branding. He said that to make a car, you must have your own brand, otherwise the two sides may quarrel if something goes wrong. And AVATR will not have this situation if it chooses Huawei HI mode, and whenever something goes wrong, AVATR is responsible. For example, in the key after-sales links, Changan Automobile has many years of experience and has a perfect channel layout, which can ensure that users can obtain a complete and orderly after-sales experience and further protect the rights and interests of users.
On January 31, 2024, AVATR Technology announced that it will start pushing OTA upgrades for all AVATR users from now on. In this OTA upgrade, AVATR 12 ushered in the first major OTA upgrade, and AVATR 11 was renewed again with continuous OTA, ushering in a total of 30+ function updates, bringing users an advanced version of the intelligent travel experience. Among them, AVATAR's dual flagship models have been upgraded with Huawei's DriveOne iTrack technology, which further improves the vehicle's intelligent safety in extreme scenarios and improves the user's comfort in driving scenarios.
Looking forward to the future, the cooperation between Changan Automobile and Huawei will be deepened, which will also provide further benefits for AVATAR's future development. According to Zhu Huarong, Changan Automobile and Huawei are cooperating to promote the specific business of the new joint venture, involving intelligent driving, intelligent cockpit, intelligent vehicle digital platform and other fields. AVATR focuses on building its core competitiveness in intelligence, and is likely to work closely with the new joint venture between Changan and Huawei in the future to create a better travel experience for users with cutting-edge intelligent technology.