As the first city in the country to implement courtesy zebra crossings and the birthplace of the "most beautiful phenomenon", Hangzhou's traditional virtues with "etiquette" as one of the core ideas are continuing to amplify. At present, the courtesy rate in front of the zebra crossing on the main roads in Hangzhou has reached 94%, and the rate of bus courtesy in front of the zebra crossing has reached 99%. Over the years, this warm action has continued and continues to evolve.
In 2018, Hangzhou Public Transport first advocated that January 11 should be fixed as the Zebra Crossings Mutual Respect Day. On this day, 82 buses with the theme of "1.11 Zebra Crossings Mutual Respect Day" shuttled through the streets and alleys of Hangzhou, and pedestrians crossing the road gave a thumbs up to the courteous vehicles. So far, the public welfare activities of mutual respect zebra crossing have begun to ferment in Hangzhou, a city full of warmth.
In 2019, the story of Zebra Crossing was written into the song. This year, Hangzhou Public Transport focused on building an emotional connection between drivers, pedestrians and the city, and at the same time launched the "Story of the Intersection" solicitation plan for Hangzhou citizens, and created and released the theme song "Coming and Going". In February of the same year, "courtesy and mutual respect become the norm" was rated as one of the ten major events in Hangzhou's spiritual civilization construction in 2018. "1.11" public welfare IP has been certified by industry authority.
In 2020, the "1.11 Zebra Crossings Mutual Respect Day" entered the world of children for the first time. Through the perspective of children, Hangzhou Public Transport brought the "1.11 Zebra Crossing Mutual Respect Day" into the classroom, expanded the coverage of the activity to children and private car groups, and let the concept of zebra crossing mutual respect continue to be passed on in the hearts of Hangzhou people.
In 2021, the "1.11 Zebra Crossings Mutual Respect Day" went out of Hangzhou and activated the public welfare gene together with many cities. In order to further deepen the memory of the city's brand IP, Hangzhou Public Transport has simultaneously upgraded the concept of brand public welfare, so that the culture of "zebra crossings salute each other" can penetrate into more cities. It was also in this year that the exclusive IP image - "Banban" made its debut, with a simple and cute appearance, which not only combined the image elements of the urban zebra crossing, but also gave people a sense of cordiality and cuteness, bringing more associations of traffic civilization to the "1.11 Zebra Crossing".
In 2022, in order to welcome the Hangzhou Asian Games, the theme car (that is, No. 520 double-decker bus and No. 111 bus) with the meaning of "I love you, 1.11" will go out on the street, announcing the return of "1.11 Zebra Crossing". "Banban" appeared on the street with a postcard of "Asian Games Blessing Drifting Box", inviting everyone to write down their sincere wishes to Hangzhou and the Asian Games.
In 2023, through online interaction with citizens, the warmth index of the "1.11 Zebra Crossings Mutual Respect Day" will continue**. By "capturing the warm moments of the crossroads of Hangzhou", Hangzhou public transport will display the photography or heart-warming stories, and link the "1.11 Zebra Crossings Mutual Respect Day" with humanistic care and social development in an interactive and warm form of expression.
In 2024, the "1.11 Zebra Crossing" will start again. Hangzhou Public Transport and Hangzhou Bus Media jointly build public welfare bus shelters around the main urban area of Hangzhou and create a beautiful scenery in Hangzhou.
It is reported that almost every year, the theme picture of "1.11 Zebra Crossing Mutual Respect Day" is mainly yellow with black, and this year's "1.11 Zebra Crossing Mutual Respect Day" The new theme picture focuses on the integration of zebra crossing and the Year of the Dragon. The Arabic numeral "2024" cleverly combines the dragon head and tail with a Chinese style, and the numbers are connected by zebra crossings and pedestrians, representing the beautiful meaning of the spirit of "Dragon Horse".
Keep walking, follow your heart. Bus volunteers wearing red vests also appear in front of the zebra crossing on the 11th of every month to promote and promote mutual salutes. They wear the badge of "mutual respect for zebra crossing", hold up the propaganda slogan "courtesy every day", a word of persuasion, a gesture, a like, these "red vests" are accustomed to details, revealing the thickness and temperature of the city.