At the start of the new year, the car market has set off a wave of hatchback craze, and many consumers are thinking about when is the best time to buy it. Recently, a series of questions about hatchbacks have emerged, and some friends offline are quite troubled by this. Their main concerns are twofold: new standards for range and subsidies, and whether hatchbacks will be lowered. These two focuses have led to thinking about when to buy a car in the future.
First of all, range and subsidy standards are crucial for consumers. However, the author believes that in models with a range of more than 200 kilometers, it is difficult to be affected too much. Moreover, for models that do not meet the standard, car companies will also be under certain market pressure. On the one hand, this is the urgent demand of the market for environmental protection, and on the other hand, it is also the embodiment of the gradual standardization of the new energy vehicle industry.
Regarding the question of whether the price of hatchbacks will be reduced, it is believed that in 2024, the **** of hatchbacks will experience a ** price reduction. This is not a market rule, but because the market competition is becoming more and more fierce, and the share of new energy vehicles in the low-price market is increasing. This has forced car companies to adjust their best strategies to cater to consumers' car purchase needs. As a result, hatchbacks** are expected to start declining after the end of the year.
Review the well-known hatchback models in the current market, such as BYD's Seagull and Dolphin, Wuling's Binguo, JAC's Yttrium 3, Leap's T03 and Dongfeng's Nano 01. There is a new car that has just been launched, and the price is set at 748-10.480,000 yuan. In the eyes of one commenter, this ** seems to have blinded the lard. Although this statement is somewhat exaggerated, it reveals an objective problem.
Take BYD's Seagull, for example, which is priced at 738-8.980,000 yuan, while the cruising range is 305 km to 405 km, the front motor power is 55kw, and the body layout can only accommodate four seats. For such a configuration, one might feel that the price point is slightly higher. However, the current standard in the small car market is relatively mundane.
For example, Wuling's Binguo is priced at 598-8.Between 880,000 yuan, the maximum motor power is 50kw, and the range is between 203-410 kilometers. These models don't have much to offer in terms of driving pleasure and practicality. So why are these models selling quite well?
At least until 2024, there will be few decent BEV models under 100,000 yuan to choose from. Even plug-in hybrids with high standards are almost a blank. If you want to own a car with a green number plate, the options are basically small or micro hatchbacks. Because in this price range, everyone can only choose under the same criteria. However, once a higher-standard option emerges, these models may face the fate of being obsolete.
Compared with the best trend of plug-in hybrid vehicles, BYD Qin PLUS DM-i, Changan Qiyuan A05 and Wuling Xingguang have all become representatives of leading the market. Among them, the guiding starting price of Qin PLUS DM-i is 9980,000 yuan, after a limited-time discount of 10,000 yuan, the starting price of the remaining two cars is less than 90,000 yuan. These three cars not only reshape the first-class model of entry-level sedans, but also compress the space of the small car market to a certain extent.
The once popular hatchback models, such as Suzuki Swift, Chery QQ, BYD F0, Changan Benben (fuel version), Honda Fit, Volkswagen Polo, Toyota Zhixuan, etc., are now in the 100,000 yuan** range. Moreover, their actual selling price has moved away from the ** node of 100,000 yuan. The main version has been discounted by tens of thousands of yuan, but even so, it is difficult to cause hot sales in the market again.
The reason for this change is that there are many sedans to choose from in the ** range of 5.1 million yuan, such as Volkswagen Lavida, Buick Veran, Nissan Sylphy, Geely Emgrand, Changan Yidong, Chery Arrizo, etc. When choosing a model with more space for the same budget, people are more inclined to abandon small cars.
By the same logic, when the market appeal of large plug-in hybrid sedans is similar to that of small hatchbacks, these hatchbacks become less attractive. In 2024, the main battlefield of the new energy vehicle market is no longer expected to be the high-end vehicle market. Mainstream models within 150,000 yuan will become the focus of most traditional car companies competing for sales.
Therefore, in this year, we may see more and more models such as Qiyuan A05 and Wuling Starlight. It is expected that there will also be some green compact SUVs with a starting price in the range of 8.1 million yuan. Taking all these factors into account, if there is no additional vehicle purchase or rigid demand for a car in the short term, consumers considering buying a hatchback may want to wait before making a decision.
Because in the current competitive environment, it can be difficult to accept too much decline in the short term. However, the decision to buy a car still needs to be made according to individual needs and actual conditions, after all, the market changes are complex and individual differences are also very large.