Liu Qiangdong really didn't lie, advanced production has brought only efficiency and unemployment, just like the era of e-commerce has brought a large number of people to the public. At present, the hottest Internet celebrity live broadcast brings goods, Li Jiaqi's team creates a net income of 1.8 billion a year, how many people are in their team? More than 300! 6 million output per capita! It is no wonder that Indonesia wants to completely ban e-commerce live broadcasting, which will only make more people unemployed and the gap between the rich and the poor will widen, resulting in an empty economy and is not conducive to economic development.
Ma Yun also said that in the future, pure e-commerce enterprises will also be eliminated, and the new physical store economy will gradually recover and become the mainstream. When one group of people falls, another group of people will inevitably rise, and if you want to turn over and make a lot of money, you must seize this one outlet. So how do we do that? Quite simply, it is to give up the front-end profits and make the money behind it yourself.
For example, a post-95 guy from Wenzhou spent 200,000 yuan to open a fruit store, and he earned 2 million yuan a year with just one move, which made other fruit stores on the street unable to do it! At this point, you must be wondering, how did he do it?
1.Low-price explosive drainage: All the fruits in the store are 10 out of the cost price and higher than the cost price, and the guy is giving profits to consumers in terms of products, and he never thought about earning the cost difference! How low is this **? Meituan and Pinduoduo** are taller than him, not to mention other fruit merchants! Nearby residents thought that this guy was stupid and had a lot of money, so they came to collect wool.
2.Membership card system: The guy also launched a store membership card, if you want to spend in the store, you must become a member of the store, 299 yuan a year. At this time, some people will have questions, how can customers be willing to pay 299 yuan at once. I'll give you an account, fruits are just needed, and they have to be eaten every day. For example, in other places, apples are 6 yuan a catty, and here only 3 pieces can be taken away, even if it is a pound a day, it is 90 yuan a month, and you can save 1080 yuan a year, which is equivalent to 780 yuan left in a year! Assuming that 5,000 people come to apply for a card, it is 1.5 million a year. This is equivalent to net profit, and binds customers to stores!
3.Online user operation: Do you think the income from earning a membership card is over? This guy's ambition is much more than that! Whenever the customer checks out, he tells the customer that he can get a free piece of rice worth 5 yuan by scanning the code**. When those uncles and aunts heard it, there was still such a good thing? I agreed without even thinking about it. Soon, there were 10 online communities. With the traffic, how to operate? He releases a single activity every Monday, and you can pick it up in the store on Friday, and you can enjoy a 20% discount on all fruits in the store if you buy 10 pounds. You must be wondering, isn't this a loss-making business? In fact, he took the order volume and went directly to negotiate cooperation with the fruit **.
4.Selling profitable products: The guy put the next storefront down, and directly opened up to start selling rice, oil, salt, eggs and other practical products, ** as in other places, whenever customers come to the store to buy fruits, they will buy other things home.
What you look at is the case, and what you learn is the idea! Now many merchants are still stuck in the business model of making the difference, so as soon as the guy's set of "selling nothing and making no money" comes out, they have no power to resist at all! Not only merchants, but most traditional industries are still stuck in 20 years ago, which is why Jack Ma said that the survival rate of physical stores in the future is only 40.
In fact, this money-making model like the guy is also Musk's best business model, and Tesla is getting stronger and stronger because of this! Whether you are in the catering or mother and baby or other industries, this model is worth looking at 10 times and studying carefully, and you will find inspiration from it.