This year's New Year's Day box office hit a new high, reaching 151.7 billion yuan. However, the new work "If You Are Honest Do Not Disturb 3" directed by Feng Xiaogang, the leader of the domestic Chinese New Year file, was not warmly welcomed by the audience as expected. The box office of the film during the schedule was only 54 million yuan, far lower than the previous two works.
Back then, Feng's comedy was a popular choice for the Chinese New Year, and director Feng Xiaogang also boasted that he was unbeatable in the film industry. 2008's "Do Not Disturb" ended with 2The box office performance of 600 million yuan became the box office champion of domestic films that year, and the sequel in 2010 also ended with 4The box office of 7.1 billion yuan leads the Lunar New Year stalls. However, "If You Are the Truth, Do Not Disturb 3" failed to continue this glory and became cannon fodder in the highly competitive schedule.
What led to the decline of Feng Xiaogang's films? Is it a change in the audience's tastes, or a change in the market environment? Perhaps there is a certain factor in both. But what is more worth thinking about is why Feng Xiaogang's movies can't move people's hearts as much as they did in the past? Is it because his creative style is outdated, or is it because the audience's aesthetic perception of comedy has changed?
Whatever the reason, Feng Xiaogang's films have become a memory of an era. His works have brought us countless laughs and touches, and have also become classics in the history of Chinese cinema. Although he is facing some challenges and dilemmas now, we are confident that he will continue to bring us more excellent works.