As an important part of the new retail format, the value chain of the community mini program covers multiple links from upstream merchants, platform operations, the role of the head of the group to the end consumer. Through an in-depth analysis of the value chain, we can uncover the operational potential and profitability contained in it.
1. Upstream chain integration
1.*Source direct procurement and centralized procurement**: Community** mini programs are usually directly connected to agricultural product bases or high-quality merchants, reducing costs through large-scale centralized procurement, ensuring product quality and obtaining more competitive advantages.
2.*Pre-sale mode optimizes inventory management**: The pre-sale mechanism is adopted to carry out accurate procurement and production plan formulation according to the needs of user orders, which avoids the cost waste caused by inventory backlog in the traditional retail industry, and also ensures the freshness of goods.
2. Platform operation and technical support**
1.*Big Data Driven Operational Decision-making**: Use big data technology to conduct in-depth analysis of user consumption behavior, guide product selection, pricing strategy and marketing campaign planning, and improve conversion rate and repurchase rate.
2.*Social fission user growth**: With the help of the communication power of social platforms such as WeChat, we design interactive marketing activities such as group building and bargaining, so as to achieve the spontaneous growth of users, and rely on the group leader system to strengthen the community effect.
3.*Intelligent logistics and front warehouse layout**: Use the intelligent scheduling system to optimize the distribution route and rationally lay out the front warehouse to achieve rapid response and efficient distribution, improve user experience and reduce logistics costs.
Third, the value of the role of the head of the regiment is played
1.*Community building and service provision**: As the core contact point of the community** business, the head of the group is responsible for establishing and maintaining social networks such as WeChat groups, organizing ** activities, providing offline consulting services, and effectively connecting online platforms and offline users.
2.*Commission Incentive and Performance Appraisal**: Through the establishment of a reasonable commission policy for the head of the group, the commission will be given according to the sales volume to stimulate the enthusiasm of the head of the group and promote business development; At the same time, the implementation of performance appraisal, to ensure service quality, improve user satisfaction.
Fourth, the exploration of diversified profit models
1.*Commodity price difference profit**: With the cost advantage brought by the integration of the **chain**, the community ** Mini Program can obtain the difference profit of commodity sales on the premise of maintaining the highest competitiveness.
2.*Leader's commission income**: By setting up the leader's commission system, part of the revenue will be shared with the leader, so as to promote his active participation in business promotion and expand his market share.
3.*Advertising cooperation and brand promotion**: With the growth of platform traffic and influence, the community** Mini Program can introduce merchants to place advertisements or carry out brand co-branding, and collect corresponding advertising fees and cooperation shares.
4.*Value-added services and membership economy**: Launch functional modules such as membership privileges and points** to provide more diversified value-added services, tap the potential value of users, and broaden profit channels.
To sum up, the value chain of the community** Mini Program contains a number of key links that are interrelated and have the potential to add value. Through effective management and innovation of these links, we can not only tap the huge operational potential, but also continue to expand the profit space and form a healthy and sustainable business model while reducing operating costs. In the ever-changing market environment, community** Mini Programs need to continue to pay attention to industry dynamics and adjust their operation strategies in a timely manner in order to remain invincible in the fierce competition.