Are China's trams leading the world, or are they out of touch with the world? This may seem like a difficult question to answer. However, at present, what is in front of Chinese automobiles is Chinese trams, which have not yet completely opened up the situation overseas.
The MG4 EV has the highest overseas sales of Chinese electric cars
Although BYD is the largest electric car seller in China, it is also actively expanding its globalization. However, the MG4 EV has the highest sales of Chinese electric cars overseas. And after test driving this car, I found that the reason why this car has the highest sales overseas is because it is very "plain"! There are no refrigerators, color TVs, sofas, and there is no emphasis on interconnection, intelligent driving, and satellite communication. It is a pure electric hatchback with good three-electric technology, good handling, and solid materials and workmanship.
In addition, MG is a British brand, and when SAIC acquired MG, it also inherited MG's global sales channels, which also played a good role in MG's global sales.
And the sales of MG4 EV in China can even be described as miserable, and the situation at home and abroad is completely different!
The shipwreck of Chinese trams is not just because of the product
The first reason for the shipwreck of Chinese trams is that the demand of Chinese consumers has deviated from the needs of foreign consumers. Chinese consumers like refrigerators, color TVs, sofas, and cars as status symbols. Foreign consumers generally regard cars as means of transportation, and the deviation of this concept has led to the cars made by Chinese and foreign brands, which are completely different from the shape to the configuration.
Unless it is like a traditional brand, which is developed locally and produced locally, it is difficult to go overseas. In local R&D, production is a huge cost, and it is difficult for new power companies to afford it.
In addition to the product, how difficult it is for Chinese trams to go overseas. For example, most of the new power companies are still in the loss-making stage, and the domestic market has not done well, and rushing to the sea can only aggravate the losses.
In addition, the access standards for new energy vehicles in various countries are different, which also increases the difficulty of exporting, and car companies must understand the policies of the export place enough to meet the requirements of local new energy vehicle import and export management. So that's why the best overseas sales are SAIC's MG and Geely's Polestar. Because they are European brands themselves and know the local market well. And Xpeng and Weilai, the current annual sales in Europe are several hundred, and they cannot form a scale at all.
In addition, Europe itself has xenophobic sentiment towards foreign brands, and Chinese brands often adopt low-price strategies when entering overseas, which has an impact on the local market, and has attracted local dumping investigations.
In short, from the product, to the channel, from the local ** to the ordinary user, it will take time to accept the Chinese tram.
How can China's auto industry break the situation?
In the face of the disconnection between Chinese trams and the world, there are many brands that have done a good job. The first is to develop models that are popular in overseas markets, such as the MG4 EV and the BYD Dolphin, as well as the Ora Good Cat. They did not pursue refrigerator color TV, but the three-electric system, the cruising range is the best, ** is also very reasonable, such a car is very popular in overseas markets.
The second is channel construction and the construction of the first chain system. Exports are not a symptomatic treatment, and only local production can achieve long-term stability. In this regard, Geely, Great Wall, and BYD have actually begun to lay out overseas factories. With the factory, there is a supporting ** chain enterprise. If the car of a local user breaks down, it will be easier to repair.
More importantly, if the construction of factories in the local area drives local employment and tax revenue, then the local authorities will no longer have trouble with Chinese enterprises.
It is difficult to say whether China's trams are leading the world, but China's trams are indeed out of touch with the world at present. Tesla can sell well in Europe, the United States, and China. But Chinese trams can only be sold in China, not Europe and the United States. Of course, national policy is one aspect. We still have to find a way to break this situation. Only in this way can Chinese trams dare to say that they are truly ahead of the world.