Xiaomi carThe pricing logic is by no means what you think. At the press conference,Lei JunTell everyone about thisCarsIt must definitely be more than 300,000 or even 400,000 in order to meet its world's first technology, surpass Porsche's exterior design and spikeTeslaSuper performance. It may sound expensivePricing strategy, however,Lei JunThe purpose is to arouse everyone's appetite and make everyone mistakenXiaomi carIt is a high-end luxury car. And the real secret isXiaomi carContinuedXiaomi phonesSuccessful model.
Think back to three years agoXiaomi phonesTransformation,Xiaomi phonesPositioned as a high-end phone for more than 4,000 yuan, not likeHuaweiLike Apple, it sells top brand mobile phones for more than 8,000 yuan. Xiaomi phonesThe success lies in breaking the tradition of high-end mobile phone pricing in the past, and replacing expensive brand mobile phones with parity through high cost performance and the endorsement of large brands, and will be the sameParallel mobile phonesCompletely eliminated. Xiaomi phonesThe core competitiveness lies in having a higher configuration of chips at the same price, so that consumers can chooseXiaomi phonesand no longer buyParallel mobile phones
Xiaomi carThe pricing strategy is also followedXiaomi phonesSuccessful experience. Xiaomi carThe core of pricing lies in two points: one is that the core indicators should crush competitors, and the other is to achieve the ultimate cost performance. Xiaomi carIt will impress rice noodles by crushing the core performance indicators of competitors, as well as excellent cost performance. Although the highest configuration version has more than 300,000, in order to beat the competition, the lowest version will definitely not exceed 100,000.
Xiaomi carThe news that the price will not exceed 100,000 is full of anticipation. If Xiaomi can launch a high-performance model with less than 100,000 **Carswill undoubtedly set off a revolution in the market. However, the challenges facing Xiaomi cannot be ignored. After all,CarsThe market is extremely competitive, and Xiaomi needs to be at the top of its game in terms of performance, configuration, and brand recognition to truly achieve its desired goals.
Xiaomi's success lies in constantly breaking the shackles of tradition and replacing expensive brands with affordable prices; Defeated with the endorsement of the big factory brandParallel mobile phonesï¼›Crush competitors with high cost performance and high configuration. Xiaomi's success does not depend on deceiving consumers, but through continuous innovation and insight into market demandProduct positioningWithin the range of what is acceptable to the mass consumer** and provides performance and configuration that exceeds expectations.
Xiaomi carThe pricing will not exceed 100,000, which is not only an insight and thoughtful consideration of market rules, but also an understanding and satisfaction of consumer needs. Xiaomi carThe success lies not only in the competition for the best, but also in attracting the attention of consumers with performance and configuration that exceed expectations. Xiaomi's successful experience in the field of mobile phones has led to its entryCarsThe market provides valuable experience and accumulation. The pricing logic is part of the secret of Xiaomi's success, yesLei JunThe crystallization of wisdom. Xiaomi carThe launch will give the wholeCarsThe industry brings new changes and competition, and we look forward to itXiaomi carfuture developments.