Since Dianping became popular, contemporary people are always accustomed to opening various rating software before making a purchase, and first understand the dining evaluation of the target restaurant. However, in the case of the cooling of the economy and the fact that people are besieged by big data recommendations, they are trapped in information silos. This feeling of unreality provokes the rebellious mentality of young people. And 3 .The crowding of 5-point restaurants stems from the young generation's thirst for "authenticity".
Hit 3Many of the restaurants with a score of 5 are limited by the level of service and the consumption environment. Compared with the tall decoration in shopping malls and various services like Haidilao, they are limited by their own size and difficult to compete.
These 3Many of the 5-point restaurants are fly restaurants near the community, and the people served are mainly old neighbors and groups doing manual work. Although the volume is not large, it does not mean that the taste is not good. However, in terms of packaging and supporting services, it is indeed impossible to compete with standardized chain restaurants.
Some dining problems faced during the peak dining period cannot be solved in time due to manpower constraints, and they are also so sensitive to the rules of the platform. Combining these issues, let a lot 35 points restaurant, in fact, a little wronged. At present, this kind of restaurant can explode, which is closely related to the word "affordable". They tend to be large and cheap, which is in line with the current consumer trend of people disenchanting products at a premium and pursuing more cost-effective.
Especially after the major platforms have brushed orders, praised reviews, and deliberately brushed bad reviews for other stores, it has aroused people's rebellious psychology, and the rating reputation has fallen all of a sudden. In order to save the scoring mechanism, all major evaluation and takeaway platforms have made corresponding risk control models for identification and strengthened supervision. The star rating criteria of the store have also been further evaluated, making the overall result more resistant to scrutiny.
The authenticity of the evaluation system is the fundamental significance of its existence. When it deviates from the original purpose of conveying the true experience, it will naturally be abandoned by those who seek the truth.