Recently, Yang Mi was interviewed by "People" and was asked why he left Jiaxing Media (hereinafter referred to as Jiaxing), Yang Mi said frankly that he left Jiaxing not because of the so-called "300 million bet" rumors, but his own career plan, which is inconsistent with Jiaxing's future strategic plan.
The original intention is because I feel that it is wrong, everyone is to achieve their own interests as much as possible, if this interest conflicts with the interests of others, everyone will naturally become the opposite, but you can't say which side is right, in fact, adults who have gone to work understand that they can communicate, and if they can't communicate, forget it. ”
Thinking about it carefully, it has been 8 months since Yang Mi terminated Jiaxing. But the story of her and Jiaxing is very long, let me tell it slowly.
[1] The inside story of the formation of Jiaxing
Zeng Jia, who joined Rongxinda in 2000, studied under Li Xiaowan, and successively brought Gui Yalei, Chen Kun and Zhou Xun. At the end of 2005, after Zhou Xun terminated the contract and jumped to Huayi, Zeng Jia took over Yang Mi's brokerage work, and Zhao Ruoyao was Zeng Jia's assistant. After the expiration of the contract between Yang Mi and Rong Xinda, the three of them worked together and successively cooperated with Hong Kong Meiya Entertainment, Huanrui Century and other companies.
In 2011, the fire of the drama "Palace" ushered in a milestone leap in Yang Mi's acting career, and the theme song "Offering of Love" added a fire. Similar to "Love's Suicide, Ask for Offerings" These stalks are all from the song.
In July of the same year, Yang Mi and Chen Xiaochun's movie "Far Cry" was released, although the word-of-mouth controversy was huge, but the popularity reached a small peak, and the small movie with a cost of only a few million finally won the box office of 85 million, refreshing the record of domestic thrillers at that time.
From the perspective of capital, it is undoubtedly a very successful case to leverage large benefits with small costs. Despite the monstrous word-of-mouth, all kinds of capital in the film industry have also seen the popularity of this new star, and Yang Mi naturally began to advance from TV series to the film industry. After that, he took over many works such as "Painted Skin 2", "Chunjiao and Zhiming", "Disappearing Bullet" and so on.
In 2015, Yang Mi, Zeng Jia, and Zhao Ruoyao established ** Jiaxing as LPs, accounting for 56% of Zeng Jia, 25% of Zhao Ruoyao and 19% of Yang Mi.
It was originally a play of three women, but in order to achieve capitalization, Zeng Jia found Li Juan. Li Juan has been with PricewaterhouseCoopers for 10 years, first as Chief Financial Officer and then as Secretary of the Board.
Since then, the "Four Beauties of Jiaxing" have gathered, they are artist Yang Mi, agent Zeng Jia, agent assistant Zhao Ruoyao, and ** hand Li Juan. The division of labor between the four is also very clear. Yang Mi, responsible for broadening the development path of artists; Zeng Jia and Zhao Ruoyao, responsible for the company's operation and content self-production; Li Juan is responsible for capital operation.
In September of this year, under the operation of Li Juan, Jiaxing acquired a listed company called "Xi'an Tongda".5% of the shares, becoming the largest shareholder of the company. Soon after, Xi'an Tongda changed its name to "Jiaxing Media" with a valuation of 25 million.
From left to right: Li Juan, Zhao Ruoyao, Yang Mi, Zeng Jia.
[2] 3 years bet 3100 million
On June 20, 2016, Jiaxing announced a targeted issuance of ** to Shangshi Pictures, raising 300 million yuan in two installments.
In order to obtain the investment of 300 million yuan, Jiaxing signed a VAM agreement with Shangshi Pictures, if Jiaxing achieved a cumulative net profit after tax in the three years from 2015 to 2017 was less than 3100 million, Jiaxing will repurchase the shares of Jiaxing held by Shangshi Pictures with an annual yield of 15%.
In other words, Jiaxing's original 300 million sold **, if it didn't make enough for three years100 million, you have to buy it back with a higher **.
After the completion of this transaction, Jiaxing's share price increased from the initial 17 yuan, skyrocketed to 7895 yuan, an increase of 45 times in a short period of time.
This wave of operations has indeed significantly increased the valuation of Jiaxing, and the price is that Yang Mi, Di Lieba, Zhang Yunlong and other artists have to work hard to make money, and they can earn enough 3100 million, or an avalanche.
In the past three years, Jiaxing has been in a posture of facing a great enemy, arranging for its artists to work hard to receive advertisements, endorsements, variety shows, and film and television drama works, becoming a model worker in the circle and a well-known tool person.
In particular, Yang Mi has opened the mode of "Desperate Sanniang", and various activity notices are not refused. Especially in variety shows, Yang Mi is particularly desperate, represented by "Real Man", in which she shows no makeup, eats soil, and does overload exercise, never shouting bitterness, and doing it herself.
In 2015, "I Am a Witness" and "Heartbeat" were released, although the reputation was poor, but it itself brought traffic and achieved considerable box office results. Only these two movies contributed 2 to the box office that year200 million and 1600 million, Jiaxing's net profit in this year reached 81 million yuan.
In 2016, the TV series "Dear Translator" landed on Hunan Satellite TV, and the second season of the variety show "Real Man" was broadcast on Hunan Satellite TV; Di Lieba's TV series "Beautiful Li Huizhen" also contributed a lot of revenue to Jiaxing. These three profit points, coupled with miscellaneous income, after deducting fees for the whole year of 2016, the net profit was 12.7 billion yuan.
At this point, from 3The goal of 100 million is probably 100 million short. And the time left for Jiaxing is only the last year. The workload of artists such as Yang Mi and Di Lieba is also directly full, and all the staff are soldiers and must earn enough 100 million.
But what they didn't expect was that in 2017, the TV series "Three Lives, Three Worlds and Ten Miles of Peach Blossoms" was launched, with 37 billion hits on the Internet, and "There is no white light after Yang Mi" appeared on the hot search, and against Liu Yifei's film version of "Three Lives and Three Worlds Ten Miles of Peach Blossoms", the popularity and profits soared.
With the blessing of a work of "Three Lives, Three Worlds and Ten Miles of Peach Blossoms", Jiaxing, who was once worried that he would not be able to complete the bet, not only completed 3The target of 100 million has been greatly exceeded.
In 2017, the annual revenue reached 47.8 billion, net profit attributable to the company 19.4 billion, plus 20.8 billion, a total of 40.2 billion, successfully completed the VAM. And this series of operations has also become a textbook case of celebrities using capital and being promoted to capital.
[3] Yang Mi and Jiaxing's tearing frame
In another story line, Jiaxing saw that he could basically complete the bet, and in the first half of 2017, he met Perfect World. At that time, Perfect World announced that it would invest 500 million yuan to buy 10% of Jiaxing's shares. According to this calculation, the valuation of Jiaxing at this time directly came to 5 billion yuan.
Do you still remember how much the shares of Yang Mi, Zhao Ruoyao, and Zeng Jia were worth when they backdoor Xi'an Tongda? 25 million, it has only taken less than 3 years, and it has increased by 200 times in name, so I asked you if the thorn is not exciting?
According to the valuation of 5 billion yuan given by Perfect World, Yang Mi, Zhao Ruoyao, Zeng Jia and others are worth hundreds of millions or billions on paper, completing the transformation of a sparrow into a phoenix at the capital level.
But the price is also obvious, in the past three years of gambling, the quality of many scripts cannot be guaranteed, because the blade of the ruling of the gambling has always been on the neck, and sometimes it can't be managed so much, so it has to lose reputation, and Yang Mi was once branded as the "king of bad movies".
The key is that the crew also has a bad evaluation of her, such as Wu Ershan said that Yang Mi is like a bird and can't find anyone; Producer Chen Guofu said that she is always running around, in and out, and the time is very tight, and the space for us to work with her is compressed; Chen Hong and Chen Kaige also wanted to pull Yang Mi into their camp, but they found that she frequently played dramas and had to abandon it.
Unfortunately, Jiaxing's good fortune did not last long. In May 2018, Jiaxing terminated its listing in ***, which is less than two years after the backdoor listing in 2016. At that time, Jiaxing revealed to the outside world that the purpose of the delisting was to "speed up the pace of financing", but until now, there has been no new news.
What's worse is that the development of Jiaxing is obviously on a downward trend, and Yang Mi and Di Lieba are filming and frantically stuffing the newcomer training model of "Jiaxing Gift Package", which has not only gradually failed in recent years, but has even attracted the disgust of netizens and fans, shouting the slogan of "Resist self-control, Jiaxing will go bankrupt".
Compared with the Douban score starring Yang Mi or Di Lieba, among Jiaxing's self-made film and television dramas, low scores account for the majority.
is not only a "gift package", Yang Mi fans also think that Jiaxing does not have a reasonable plan for Yang Mi at all, and it is all up to her to take over the show, and the studio not only does not act, but even drags its feet.
For example, the movies "Baby" and "Embroidered Spring Knife 2" were all talked about by Yang Mi himself, and the staff had no ability to fight for resources at all. When the makeup of "Baby" was set, because the character modeling needed to be rustic, the staff was not satisfied when they saw it, and they always wanted to obstruct it. As a result, Yang Mi adjusted it and felt that the shape was fine, so he avoided other troubles.
Another fierce contradiction is that Yang Mi injured his eyes when he recorded "The Great Escape Room". At that time, the studio did not issue a statement for a long time, and let ** ferment on the hot search.
Finally, in the middle of the night, he issued a light and breezy statement, describing it as a small bump. But Yang Mi was injured at that time and claimed 5.8 million from the insurance company, it shouldn't be a small problem, right?
Although the studio's statement has many factors to weigh, the attitude of concealing the actual situation still angered fans, scolding Jiaxing for being a dumb company and not even protecting an artist.
In the eyes of fans, Yang Mi does not occupy too many shares of the company, but wants to milk the entire company, which is simply frantically squeezing her value.
Over the years of Jiaxing's development, to put it mildly, Yang Mi has become synonymous with this company, many netizens generally believe that she is the boss, and its young artists follow Yang Mi on variety shows, and some directly call her boss and boss Yang in the show, and even many news headlines are written "Yang Mi signed artist so-and-so", "Yang Mi's artist so-and-so".
But really speaking, Yang Mi is not the boss of Jiaxing, she is just a small shareholder. Zhang Yunlong also broke the news in an interview, saying that Yang Mi is not the boss, but it helps them a lot.
In addition, fans also believe that Jiaxing, as a brokerage company, failed to help Yang Mi plan his career, but instead added fuel to the fire, which was too unkind.
In fact, before Yang Mi terminated the contract, Jiaxing really gave her a "big gift", and some companies came forward to accuse Jiaxing of not paying off debts, with an amount of up to 100 million, hoping that Jiaxing would use the brokerage contract between Yang Mi and Di Lieba to offset the debt. **On the contract, there is the signature of Yang Mi himself.
[4] Who is the beneficiary of Jiaxing
On May 8, 2023, Yang Mi officially announced the news of the termination of the contract with Jiaxing in just 8 words, "There is a common past, each has a future".
Subsequently, Jiaxing also posted, "More than ten years of ups and downs, growing together, thanksgiving." I wish you all the best for the future. ”
Take a closer look, Yang Mi and Jiaxing have their own hair, and there is no intention of interacting again at the end, and Yang Mi's studio also quickly changed its name and removed the word "Jiaxing" in the account name.
Even the day before the termination of the contract, Yang Mi's father posted that "tomorrow is a better day", it is not difficult to imagine that the whole thing may not be as harmonious and beautiful as it seems.
Things are indeed as speculated, on the surface they look kind, but in private they are surging.
Soon after the official announcement of the termination of the contract, Jiaxing deleted Yang Mi's publicity**, and it was still a material from previous years, no one watched it at all, and he had to make small moves.
The key is that I thought Jiaxing was deleting the figure of the artist who left the artist, but it was discovered by netizens, and only Yang Mi was deleted, and Huang Mengying and Wang Xiao, who left before, were not deleted, and were complained by netizens that they were "undignified", "ruthless", and "ugly".
This move makes me wonder, is Jiaxing too small, or is there other unknown secrets behind it? Treat Yang Mi like this, aren't you afraid that Di Lieba will fight back? Or have you already found the next company to help traffic flowers?
To say ha, even if Jiaxing is an old label brokerage and production company, it has not had a good time in the past few years. In the case of Yang Mi's resignation and Di Lieba's pending termination, the only female artists that Jiaxing can handle are indeed Zhu Xudan and Zhuang Dafei.
In the domestic entertainment of the big waves, the position of "top stream" can be rotated once in a few weeks.
Although Zhu Xudan is now famous, and there are film and television dramas broadcast every year, he has never become popular. The popularity in recent weeks has been brought up by Yu Zheng, saying that she gave up the female number two of "Five Blessings" for the sake of the female number one in "Mirror Flowers", and criticized her for not keeping her promises.
Even at the opening ceremony of "Five Blessings", in the face of many ** shouts, "I don't think the position is important, our play is really good-looking, it must be a hit, let those who can't come die." ”
It can be seen that Zhu Xudan has gained a lot of popularity from passers-by, but Yu Zheng's small belly is the character, Zhu Xudan is here, I am afraid that it is very responsive.
Judging from the current form, after Yang Mi left, the biggest beneficiary of Jiaxing was not Di Lieba, nor Zhu Xudan, but Zhuang Dafei, the "post-00s little flower".
Although she has not exploded, it can be regarded as a small fire. collaborated with Yao Chen in "Rock and Roll Crazy Flowers"; took over Tsui Hark's movie "The Legend of the Condor Heroes" and cooperated with Xiao Zhan; The movie "Annual Meeting Can't Be Stopped!" that is still in theaters is still in theaters! , and even broke the 1 billion mark.
In such a comparison, it is obvious that Zhuang Dafei's development trend is much better than Zhu Xudan's.
On the other hand, Yang Mi is definitely popular. A long time ago, I saw some netizens describe her as "a star among stars", and when I heard it, I felt appropriate, it was indeed ah. The face and body are top-notch, and the texture of the glamorous style is outstanding even in the internal entertainment of beautiful women.
And in addition to being beautiful, looking back on her 35-year career, she has stepped on multiple outlets again and again, and her fame has always been proud. It's really not easy to be able to step on every step.
In addition, I think Yang Mi is absolutely pioneering in managing his personal image. The black and red route is well-known because of her, in the era when female artists want to maintain their mystery to the greatest extent, netizens ridiculed her for "smelly feet", and she also dared to follow the trend to black herself, the key is still on her wedding day, "The bride has changed her wedding shoes first, everyone rest assured." ”
Therefore, I have always felt that she is smart, any industry, a long cycle, is ever-changing, can skillfully keep up with every change, and even participate in the creation of new trends, is not something that can be done by beauty and luck.
As far as the current situation is concerned, Yang Mi still has a number of works to be exploded. TV series include "Fox Demon Little Red Lady: Moon Red Chapter" with Gong Jun, and "Harbin 1944" with Qin Hao; The movie has "There is no thing that can't be solved by a hot pot". If you want to have traffic, you want to have an acting school, and if you want to have an acting school, the momentum is not small.
How long can Yang Mi, who left Jiaxing, be popular? We'll see.