Messi incident, why is there no big reversal?

At 21 o'clock this Monday (February 19), Messi took a 2 minute and 20 second ** for Chinese fans through Weibo.

Within 15 days, for the third time, he explained the reason for not playing in Hong Kong and clarified the "rumors" involving ZZ.

Today, Uncle read a lot of reviews, and some people say that it is a big reversal! Some people say that there is no reversal!

Who should I listen to?

Uncle first said his answer: from the dimension of commercial value, I don't think there is a big reversal, just a patch!

Let's put a clarification of the full text first, and then analyze it below.

Hello everyone, I have read and heard a lot of things that were mentioned after the Hong Kong competition. I want to record this** to give the real situation. I hope you won't continue to see false news. As the fans know, I always want to be in every game, I always want to be in the stadium, and I've heard people say I don't want to play because of politics or whatever, but that's not true. If that were the case, I wouldn't even go to Japan. Or visit China many times like I did before. Since the beginning of my career, I have had a very close and special relationship with China. The interviews, competitions and events here are fond memories for me. As a player, I have also played here many times for FC Barcelona and the national team. As I said at the press conference, the truth is that I had adductor inflammation that I felt before the first friendly in Saudi Arabia and so I didn't play. In the second game [in Saudi Arabia], I tried to play for a while, but it got worse. Then the day before [the Hong Kong game], I tried to go on the field to train and work for all the fans who came to practice, I did my best and also participated in the football interaction with the kids at the end of training, but I really couldn't play. I felt unwell and risked aggravating the injury. After a few days, the injury felt a little bit better, which is why I played in Japan for a while. I'm hoping to get back to some form for the next league that starts soon. I've said all of this [at the press conference], but I think it's important to revisit it now in the face of all this false information. I tried hard to play before I went to Hong Kong, and as always, I want to send my best wishes to all the fans in China, I have always had a special affection for you and will continue to do so. Hopefully, soon, I'll be able to see you again. Big hugs, take care. ciao！

On Weibo, the comments showed extreme polarization:

The fans who love him love him even more and feel that he is very wronged, such as these:

@竹笛漫港枝: Messi is not apologizing, he has not violated the contract and has not taken a zz position, he has just responded to the fans who love him! @allaboutmessi: I believe that this player, whom I have always loved, has never looked at his fans with any prejudice! He is the elf on the field, football is pure, and he is even more !! I can clearly see him smiling at us, waving to us, he has always valued every fan, this is Messi, Messi forever! goat！！！

@梅西足球记录者: Those so-called "patriotic" big Vs, restrain your "wolf ambitions" a little! And those sand sculptures who are coerced, you can grow a little heart! @梅西leomessi10 Troublesome operation, you will not be able to do a good job of basic translation ...... with a little heart in the future

@潜水的elizabeth : Hands in pockets, too much body language, wearing a short-sleeved T-shirt, feeling perfunctory, reluctant psg that time I still wore a suit shirt I felt that the attitude was not sincere It took so long to apologize My personal guess is that the Argentine Football Association's plan to make money in China paid for the consequences of his personal behavior The trip was canceled Mengniu and Chishui River wine with personal endorsements In the final analysis, it is a special supply issued for money** Blue haired err stubborn meow: If you sincerely apologize It's not too much to send such a big event as the New Year in my country in advance. It's only now that the PR company outsourced by China has resumed work. Emma laughs and gets rich when I think about it. The money given to domestic public relations companies is not in place at first glance, and they cannot cover three times the overtime pay of others. @奶盖葡萄味蛋挞上岸版: Don't come, go back to your Japanese devil's hometown [snickering] [snickering] @ds Flying Shark: A medical miracle, it's alive and kicking up in 3 days. My leg hurt my mouth and my hand, I couldn't even speak or hold my hand at that time, who could I lie?

Chishui River Wine's official Weibo, except for retaining the endorsement Weibo co-created with Messi, most of the other content has been hidden, and there is only one Douyin account left on Chishui River Wine**, and the previously published content and related product links have been taken off the shelves.

As for other Chinese brands endorsed by Messi, such as Mengniu and J&T, they are also "hurt".

Mengniu customer service responded that Messi is still the spokesperson. The last post on its Weibo mentioning Messi was on 9/7/23.

Netizens have said:If Mengniu doesn't change Messi, we will change Yili!

J&T fell into "violence" in response to netizens' "fake" public opinion of "no shortage of resources", and the official then clarified: "The information publisher is not the official account of the company and does not represent the company's position." ”

To the uncle's surprise, @阿根廷驻华大使馆's official WeChat synchronized Messi's response today.

Combined with the feedback from the above stakeholders, Uncle talked about 3 points.

It's not about politics" is at most a "patch".

Messi 2 minutes and 20 seconds, said so much, in fact, there is only one key point, that is:Nothing to do with politics!

This is also the only incremental information in this **, it seems that Messi has grasped the point, but in fact, this is at most a "patch".

How so? After this matter is rectified, the degree of public opinion crisis will rise, and it will inevitably directly affect its commercial value. It can be seen from the fact that the Argentine Embassy in China took the initiative to ** and Chishuihe wine from the shelves today.

Therefore, if there is a qualitative response this time, Uncle believes that Messi took the initiative to clarify that it has nothing to do with politics, in order to dispel a concern from the Chinese government and partners who want to continue to use Messi's IP for commercialization in China.

Because others have already said that you have it, and you don't take the initiative to say it or take the initiative to clarify, it is equivalent to acquiescenceThe so-called "non-denial is acquiescence". The same applies to the entertainment industry and the sports circleNo matter how much the fans help you say, it's better for you to say it yourself!

The premise of calming emotions is to find the "emotional point".

Uncle often said that in crisis public relations, it is more important to calm emotions than to state facts. Messi has made this typical mistake this time, and has been stating the facts, almost uneasy, except for the sentence "I am willing to come to Hong Kong and the mainland again", but there has been no apology so far in response to 3 times.

Why is it important to apologize? Because from a sports point of view, there is no problem, but when it is put in a specific scene, it is another interpretation.

If that were the case, I wouldn't even go to Japan. This sentence proves that Messi may still not understand why Chinese netizens are so angry. You can go to Japan, but since you're at risk of injury, you can continue not to play.

If you don't play in Hong Kong, you play in Japan, it's only two or three days apart, and it's useless for you to respond 10 times. The emotions under the special public sentiment do not rely on apologies alone, let alone "clarification".

Of course, Messi and his supporters think, Messi is right, I do have an injury in Hong Kong, but I'm fine in Japan, I'll be able to play, I'm right, why apologize?

To switch to a more familiar scenario, you're shopping with your girlfriend and you suddenly have a stomach ache (but you didn't say it), so it's listless and has very little interaction. When you get home, your stomach aches are gone, and you play computer games. The woman said that you don't love her anymore, and you explained: I had ...... stomach pain beforeThe daylily has cooled.

Hands in pockets, wrong translations, fan base into a water army, all the details are wrong.

Regarding this, the uncle saw many netizens interpreting it: the time has dragged on for too long, the hands are in the pockets, the translation is full of loopholes, the pixels are extremely low, and the fan base has become a ...... armyIt's really not like what a world champion should be.

Uncle also consulted a domestic sports head ** boss, he told me that Messi may not really have a professional team in China to take care of his business, Weibo or crisis public relations, and business is mainly controlled by his family.

A big action like clarification ** will definitely be magnified countless times by the outside world, so the most important thing is the details. Obviously, the operations team behind this matter is very unprofessional in dealing with many issues. Of course, there may not be an operation team, and it is all fan volunteers who are volunteering.

But Ronaldo, who came to China to play friendly matches at the same time and was also absent, why didn't people do it as sparsely as Messi?

Of course, the uncle doesn't think it's just Messi's problem aloneThe organizer is actually the biggest problem, but the organizer is unknown, everyone is going to you Messi, the organizer has changed and stood with the angry public, and it is Messi who suffers in the end.

To sum up, let's make a brief summary. Uncle thinks that Messi has such a great commercial value in China, just because such a small thing has not been handled well, and now it will be greatly discounted, from this point of view, the uncle thinks that there is no big reversal, and feels sorry for Messi, and last night's response is at most a patch.

If you are a supporter, you may love Messi's "realness" more through this incident, and you will feel that it has been reversed, because the situation is not a one-sided situation, and both voices are heard by the public.

Is there a reversal in the Messi incident? Let's chat.