A recent turmoil has put the football world on the cusp of the best again. Lionel Messi, the soccer superstar, has sparked a huge controversy over his treatment of Chinese fans in Hong Kong. It's not just a discussion of individual behavior, it's a complex entanglement between the spirit of football, the dignity of fans, and commercial sponsorship.
First, let's talk about the dignity of the fans. As an ordinary football fan, I believe that fans should be treated with respect no matter what country they are in. The enthusiasm and support of the fans is an important driving force for the sustainable development of the sport. However, Messi's behavior in Hong Kong seems to ignore this, which not only hurts the feelings of Chinese fans, but also implicates the image of the Argentine national team. The decision of the Hangzhou Sports Bureau and the Beijing Football Association to cancel the friendly match of the Argentine teamAlthough there are some regrets, it also reflects the determination to maintain the dignity of fans.
For the Argentine Football Federation, this incident is undoubtedly a huge blow. The plan that originally hoped to increase ** degree and income through friendly matches was ruined because of Messi's personal behavior. It is conceivable that there is resentment and disappointment towards Messi within the Football Association. After all, the economic operation of the Football Association and the teams is largely dependent on the support of such competitions and sponsors.
Speaking of sponsors, the reaction of Cudi Coffee and Chishui River Wine is also quite interesting. Cudi Coffee's approach, which uses the word Fu to cover Messi's face, is somewhat humorous, but it also reveals the nervousness and uneasiness of the company in the face of negative impacts. In contrast,The fate of Chishui River Wine was even more tragic。Huge endorsement fees, unsalable products, and even social media accounts are suspended, which is a fatal blow to any brand.
What struck me the most about this whole incident is that football is much more than just 90 minutes on the pitch. It involves the interweaving of multiple levels such as culture, emotion, and business. As players, our words and actions not only affect our own careers, but also the emotions of countless fans and even the commercial interests of our sponsors. This incident, perhaps, is a reminder that each of us needs to be more cautious and respectful.
Finally, for Messi and his operations team, this incident may be an opportunity for reflection. The brilliance on the pitch cannot hide the flaws in the personality. While enjoying the glory and benefits brought by football, we should also assume corresponding social responsibilities. Hopefully, in the future, we can see a more mature and respectful Messi for the fans.
In this story, there are losses and wins, introspection and growth. But the most important thing is the old saying - football is round, and people's hearts are warm. We are all in this circle, constantly learning and moving forward.