Musk's New Year's family party, Tesla is under pressure in 2024?
What Chinese New Year's Eve dinner do the richest people in the world eat?
Some time ago, Tesla CEO Elon Musk shared his ** for his Chinese New Year's Eve family party (New Year's Day), and unlike what many people imagined, the richest man's Chinese New Year's Eve dinner looked a little"Simple"。
At the long dining table, everyone has no abalone, lobster or other delicacies on their plates, except for a little meat, vegetable salad and mashed potatoes.
It is no exaggeration to say that even for an ordinary Chinese New Year's Eve meal in an ordinary Chinese family, pork ribs and prawns are certainly rare, but they will be much more sumptuous than Musk's table.
Of course, as one of the few people at the top of the global wealth pyramid, I fear that even the best delicacies are nothing and end up being just food.
By the end of 2023, Musk has earned 770 billion yuan, which is equivalent to a person making a very rich person in a year"Dubai"。
The world's richest man's Chinese New Year's Eve dinner is vegetable salad and mashed potatoes, which is not as good as the Chinese New Year's Eve meal of some ordinary people, if we look at it from this perspective, can we improve a little happiness in life?
According to Forbes' list of the 10 billionaires with the most wealth growth by 2023, Musk is in first place with a wealth increase of 108.4 billion yuan (about 770 billion rupees).
What is the concept of making 770 billion yuan a year?
With the recession of the world economy in 2023, a year later, many ordinary people may not even be able to save 7,700 yuan, let alone count it to the end"100 million yuan"units too.
Dubai is"The richest country in the world with a piece of cloth on its head"The country's GDP in 2023 is AED 111.3 billion, or about 219 billion yuan.
To put it simply, Musk alone earns enough money in a year to buy everything in Dubai"Rich"If you earn it for 3 years, it doesn't add up to 100 billion.
The most profitable people in the world are terrible.
In 2023, the value of Musk's assets skyrocketed, mainly due to the increase in Tesla's share price and the valuation of rocket company SpaceX.
Among them, Tesla's stock price will increase many times in 2023, not only outperforming many car companies, but even technology giants such as Apple and Microsoft are also sighing in front of Tesla.
In addition, Musk's rocket company SpaceX will also perform quite dazzlingly in 2023, not only successfully launching more than 90 rockets, but also its valuation once exceeded 150 billion yuan.
In 2023, the sale of electric cars and the manufacture of rockets will allow Musk's fortune to grow to a new level.
According to the Bloomberg Billionaires Index, by the end of 2023, Musk's wealth has reached 254.9 billion yuan, or about 182 trillion yuan, continuing to maintain the status of the world's richest man.
However, despite the fact that Musk made a lot of money in 2023, the bell for 2024 has already been ringing, and Musk is off to a bad start.
Since Tesla released its production and sales data for the fourth quarter and full year of 2023 on January 3, Tesla's stock price has been falling by nearly 30% compared to its peak in December last year.
In 2023, Tesla delivered a total of 180 cars860,000 units, an increase of 38% over the previous year, and not far from the target of 1.8 million units set at the beginning of the year.
But even so, the market is not buying it. On January 24, Tesla announced its fourth-quarter earnings report, and investors voted with their feet.
First, revenues have increased from 243 a year ago200 million yuan increased to 251700 million yuan, an increase of only 3%;
Immediately after that, the fatal problem is the profit margin, which goes from 238% drops directly to 176%, a quarter of the loss.
Overnight, Tesla's stock price** evaporated 80 billion yuan, or about 570 billion yuan, from its market value.
To make matters worse, Tesla not only did not perform well, but also received a series of negative news one after another.
For example, when car rental giant Hertz switched to conventionally fueled vehicles, Tesla lost an order for 100,000 units;
In addition, the armed conflict in the Red Sea has led to a shortage of components, which will temporarily interrupt production at Tesla's gigafactory in the southeast of Berlin.
It's safe to say that 2023 is a great year for Musk and his Tesla, while 2024 is off to a terrible start with many challenges.
At this year's Tesla earnings conference, Musk bluntly said that, frankly, Chinese car companies are the most competitive companies in the world:
Frankly, if they don't put up ** barriers, they will wipe out most of the other car companies in the world"。
Why does Musk say that?
There may indeed be stress.
In 2023, the new energy vehicle market has taken off, and even if it is as strong as Tesla, it chose to take the lead in reducing prices at the beginning of the year, firing the first shot of the first battle.
Throughout 2023, Tesla has cut prices several times**, and its gross profit margin has dropped sharply, and although it has achieved its sales target of 1.8 million vehicles, its profit performance has not been satisfactory.
With the advent of 2024, on the one hand, the competition in the new energy vehicle market is becoming increasingly fierce, and on the other hand, the national new energy vehicle enterprises are collectively impacting upward.
Previously, Tesla had the advantage of being a pioneer, its product strength was very strong, and the new energy vehicle market was also booming, so its success was logical.
However, a few years have passed, and the domestic new energy vehicle industry has developed rapidly, especially in 2023, focusing on the 200,000-300,000 yuan automobile market and launching a general attack on Tesla's base camp.
In the face of a national new energy vehicle company surrounded by wolves, Tesla also seems to be a little weak.
On the other hand, in Tesla's own words, it is currently in the middle of"Two waves of growth"In between, the old models of the bonus period have reached the ceiling, and the new cars are not expected to be put on the market in the short term, exactly"Youth is not enough"When.
Even Musk himself admits that sales growth in 2024"Probably significantly lower than in 2023", so the difficulty is obvious.
Whether Musk can still be by 2024"The people who make the most money in the world", and now it's still a big question mark.
Written at the end: it is true that Tesla has had a bad start to 2024 and Musk's wealth has evaporated to some extent, but for Musk himself, it may not be that important.
Wealth has accumulated to a certain point, and Musk has reached the point of making money, and frankly, making money is just a numbers game, nothing more.