In the automotive industry, it is already the consensus that high-end models need to be pre-ordered. With the evolution of the wave of automotive intelligence, the delivery cycle of some high-end intelligent models is gradually extended, and even has become a common phenomenon in the industry to a certain extent. Recently, Li Pengcheng, Vice President and CMO of AVATR Technology, and Wang Kai, Chief Marketing Officer of BU Marketing Department of Huawei's Intelligent Vehicle Solution, were guests in the live broadcast room, explaining the reasons for the delayed delivery of AVATR 12 orders, and also giving some delayed delivery courtesies to prospective AVATR 12 owners.
It is reported that AVATR 12 is positioned as a future intelligent luxury model, and in only 20 days after its first month of listing, large orders exceeded 20,000 units, ranking at the forefront of the high-end pure electric market. The hot sales of the AVATR 12 model have caused a certain pressure on the production side, especially in the production of some key parts, which has also caused huge challenges to the top suppliers. In the live broadcast room, Li Pengcheng, vice president of AVATR Technology, said that AVATR has joined forces with Changan's parent company, Huawei and CATL to use tripartite resources to assist ** merchants to accelerate production and stocking.
At the same time, AVATR and Huawei also announced the AVATR delivery subsidy policy in the live broadcast room, including consumption subsidies, intelligent driving upgrades, and triple benefits for enjoying cars. First of all, users who complete the lock-up order from November 10, 2023 (inclusive) to March 31, 2024 (inclusive) can receive a 200 yuan overhead car, up to 15,000 yuan overdue delivery subsidy, and a half-year high-end intelligent driving package provided by Huawei in the event of a delay in delivery by AVATAR. Secondly, users who lock their orders before January 2, 2024 (inclusive) and do not deliver them before February 9, 2024 (inclusive) will receive a New Year travel package worth 1,350 yuan in case of AVATR delayed delivery.
It is worth mentioning that in the live broadcast room, Wang Kai, chief marketing officer of Huawei's intelligent vehicle solution BU marketing department, said: "The cooperation between Huawei and AVATR is a risk sharing and benefit sharing, so Huawei will spare no effort to support AVATR to accelerate delivery, so that users can enjoy the charm of AVATR 12's leading products as soon as possible." In the future, we believe that AVATR will join forces with Huawei to accelerate the iteration of its products and services, and continuously upgrade the user experience by relying on the advantages of efficient cooperation and collaboration between the three parties in the CHN model.
After learning about AVATAR's deferred delivery subsidy policy, many users said that AVATR 12 is like a "wealth management" product, with its delivery strength that refreshes the industry benchmark, allowing users to "buy is earn". In addition, from the perspective of AVATAR's development strategy, it has always been steady and steady, and it has shown full stamina in the new energy market full of changes, which makes people look forward to its next performance.