With the rise of social networking, Xiaohongshu has become a popular platform for Chinese consumers to share their shopping experiences and lifestyles. Running campaigns on Xiaohongshu and partnering with well-known influencers is one of the keys to successful marketing for many brands. So, how do you find the right influencer partner? Here are some suggestions:
The first method is through Dandelion, the official platform of Xiaohongshu
You can register an account on Dandelion, select the field and target group you want to cooperate with, and then browse a large number of blogger resources, and filter and invite according to their data, ** evaluations and other information.
The second method:Find the right bloggers through social media or third-party platforms, and communicate and negotiate with them privately
This method requires you to have a certain amount of operational experience and discernment, because you need to judge the quality, moisture, style, etc. of the blogger yourself, and also pay attention to some details.
The third method:It is through some professional third-party platforms or agencies to find and contact bloggers.
These platforms or agencies generally have their own blogger resource bank, which can recommend suitable bloggers for you according to your needs and budget, and provide one-stop services, including communication, contracting, payment, monitoring, analysis, etc. For example, Xinzhi Bailuo Xiaohongshu MCN agency has signed a large number of high-quality KOL KOC bloggers, covering 50+ fields and 10 years of operation experience, providing enterprises with one-stop grass promotion services.
However, if you want to find Xiaohongshu experts to work with, you need to pay attention to the following:
1. You need to clarify the purpose and budget of your cooperation, whether you want to increase brand awareness, increase sales conversion, or build an influencer store.
2. Choose a talent that matches your product or store style.
3. Contact the expert and communicate the details of the cooperation, such as the cooperation fee, sample mailing, note content requirements, release time, etc.
4. Monitor and evaluate the effect of cooperation, such as the number of notes, likes, comments, favorites, etc.