In the expectation of the outside world, Dong Yuhui, a senior partner of Oriental Selection, launched the broadcast again with a new account.
At 19 o'clock on January 9th, the official Douyin account "Walking with Hui" of Hui (Beijing) Technology *** was broadcast live for the first time, and Dong Yuhui and Yu Minhong, the founder of New Oriental, appeared in the live broadcast room.
The reporter found that "Walking with Hui" started broadcasting at 19 o'clock on January 9The number of people in the live broadcast room exceeded 100,000 in an instant, and exceeded 1.7 million during the peak period, ranking first in the total list of Douyin with goods and the first place in instant popularityAt that time, Oriental Selection ranked 15th in the overall list of goods. As of 22 o'clock, "Walking with Hui" ranked third in the overall list of goods, and Dongfang Selection, which was also in the live broadcast, ranked more than 100.
When the broadcast started at 19 o'clock on the evening of January 9, the number of fans of the "Walking with Hui" Douyin account was 41680,000, as of 23 o'clock, "withThe number of followers of the "Hui Peer" account exceeds 71280,000, with more than 1 billion likes, which also means that in this live broadcast, the number of fans has increased by nearly 3 million. According to Gray Dolphin data,As of 21 o'clock on January 9, the cumulative number of people in the live broadcast exceeded 30 million, and the peak number of people exceeded 1.7 millionIn terms of GMV (total transaction value), the sales of "Walking with Hui" products exceeded 100 million yuan.
Dong Yuhui said that he was very moved to see everyone's comments, as if he had lit up the mood of the past whole month, "Although we have never met, I still look forward to resonating with you, because I know that you are happy with our happiness, sad about our sadness, looking forward to our expectations, and feeling our feelings, thank you." ”
He revealed that under the strategic instructions of Mr. Yu (Yu Minhong), the company will first adhere to the original intention of agricultural products, and at the same time meet the original intention of everyone's daily necessities, and explore more possibilities in books, culture and tourism. In the future, it is planned to visit 20-30 schools and give public lectures.
Dong Yuhui recalled in the live broadcast room that the preparation for this premiere was hard and meaningful. He mentioned that Yu Minhong messaged him a few days ago and asked him to enjoy the process because it was "equivalent to starting a company from zero".
This is not the first time Dong Yuhui has done management work. He mentioned that in 2016, he became the project director, teaching and research director, responsible for training, research and development, classes, and responsible for parents and students. Now that the track has changed, we must be responsible for our customers, ourselves, and everyone around us.
When this company (Walking with Hui) was established, Mr. Yu was also very supportive, and selected some people from each department from the East to join quickly. [Everyone] is very young, and they are all running in quickly. Dong Yuhui said.
Yu Minhong said frankly in the live broadcast roomAt present, the number of people in the team of "Walking with Hui" is close to 70 people, and seeing everyone jumping around is like seeing their own children grow up, and my heart is full of joy: "Today's scene is really a scene that I have been thinking about for a long time and especially want to see. ”
For future planning, he said that he is considering the international live broadcast of "Walking with Hui". Yu Minhong suggested that Dong Yuhui could go to "Australia" for live broadcast, "My friend over there also talked to me about when to let Xiao Dong come over and want to meet him." In this regard, Dong Yuhui smiled and said: "Oh, there is also an Australian mother-in-law!."He mentioned that in the future, "Walking with Hui" is also considering the possibility of foreign live broadcasts, and the follow-up should consider foreign attempts to broadcast live.
Regarding the small essay incident that the outside world is concerned about, Yu Minhong mentioned, "Although there are a small twists and turns this time, I think the later result is better than no twists and turns." It is also because of such a process that we have adjusted the organizational structure, and it really makes me feel that in fact, what a company needs to do is to give everyone who is able to give the biggest platform for them to do it themselves. ”
He also revealed that he talked to Yuhui about the idea of making his own platform a year ago, but it has not been implemented. After experiencing this gap and ups and downs, the development of this matter has been accelerated.
*: The Paper.
Editor: Miao Yaxiang Review: Wang Xuanhao.