Who is the peak of word-of-mouth in the opening drama of 2024?
Answer:"Ask the Boundless".
Compared with the same period of "Flowers" scored 81, climbed to 8 at the endWith a score of 3 points, "Ask the Boundless" scored 86, which has now risen to 88. What a surprise.
A popular drama review said that "Ask the Boundless" is the "entrepreneurial story" of a generation of great men, and this relaxed grammar also says that this main theme work has unexpectedly captured the appetite of young audiences.
This is also inadvertently reminiscent of the birth of "Cha Classmate Boy", which was launched in 2004.
is also self-made by Hunan Radio and Television, with the same topic selection, the two works that have been separated by 19 years have stood on the high ground of word-of-mouth, but in it, there is still a secret past in the mango drama circle.
The past of eating crabs - making the drama youthful
In 2005, "Super Girl" became popular, and Hunan Satellite TV was also branded as a youth.
That year, the drama circle of Hunan Radio and Television was also pondering a change, introducing and broadcasting "Da Changjin", Li Yuchun, Zhou Bichang, Zhang Liangying, He Jie and Ji Minjia sang the theme song together in the competition, and used the superposition of "Supergirl" IP to superimpose this drama, and the song became popular before the play was broadcast.
That year, Hunan Satellite TV also joined hands with TVB to bring "Golden Branches Desire" to the domestic entertainment screen, and Li Zi, Charmaine Sheh, Lin Baoyi and Chen Hao traveled to Changsha together, supporting the highlights of the post-Hong Kong drama period.
There is no doubt that Hunan Satellite TV has firmly established itself as the number one popular broadcast platform in satellite TV.
However, the drama circle of Hunan Radio and Television is not willing to just become a broadcast platform, and a new way has also begun to try.
Because the once self-made dramas such as "Huanzhu Gege" and "Tears in the Sky" have been recognized by the market, Hunan Radio and Television's self-made dramas have begun to ponder how to express the drama.
Sheng Heyu, the screenwriter of "Towards the Republic" and "Night Banquet", and Huang Hui, the screenwriter, set out to polish the script of "Qia Classmate Boy", all of whom were from Hunan, and they made up their minds from the beginning to use the perspective of youth to open the juvenile stories of the great men when they were studying, and to create a high-spirited teenager on the screen.
However, imagination is beautiful, the historical materials of the subject itself are difficult to find, and how to locate the story has become a problem.
For this scene, Hunan Radio and Television held several brainstorming meetings from the early stage of planning, and Ouyang Changlin, then director of Hunan TV Station, set the tone and wanted to shoot it"How to be a student, how to educate a teacher".theme.
uses the study experience of a great man as the main story line, which is an expression angle that TV series has never tried.
In order to write this script, screenwriter Huang Hui locked himself in the room and buried himself in writing, and he couldn't write a word for 16 days. In order to be rigorous and innovative, this script has been polished for almost three years, and it has been compared and revised many times before it has a look.
Contents**"Changsha Evening News").
In 2004, "Cha Classmate Boy" was launched in Changsha. After Hunan Radio and Television completed the initial planning, it finally chose to work with Changsha Radio and Television during the filming period.
In terms of main creators, Hunan Radio and Television and Changsha Radio and Television have sent the strongest lineups, Gong Ruofei, the producer of "Huanzhu Gege 2", and Jiana Shahati, the director of "Yongzheng Dynasty", co-directed, and Luo Hao, who has created works such as "Yongzheng Dynasty", "Towards the Republic", and "Ming Dynasty 1566", served as co-producer.
It can be clearly seen from the personnel structure that on one side is the youth drama team that Hunan Radio and Television is best at, and on the other side is the drama team of Changsha Radio and Television. This is undoubtedly the strongest force of the TV Hunan Army at that time, and it is a two-way rush of teams from two types of dramas.
Content** "Red Web".
Determined to show the youth stories of a generation of great men from a new perspective, "Cha Classmate Boy" also bypasses the idea of actors who have become famous, or the idea of using special actors in the past, so that Gu Zhixin, Lian Shumei, Gao Ziqi, etc., who are all newcomers, can these faces who have just walked out of the campus or are still on campus be recognized by the audience? The crew did not have an accurate answer, and this drama was particularly low-key from start-up to completion.
In 2005, when "Super Girl" was popular, a review period of more than a year began after "Cha Classmate Boy" was completed.
Taking the stories of the great men and martyrs when they were studying in Changsha as the main line, it is unknown whether this expression can finally appear on the screen.
To the delight of the crew, in March 2007, TV Xiangjun sent this experimental "Cha Classmate Boy" to the evening theater of CCTV One. The ingenious narrative method, the story line that has not been developed in the past, and the vitality of the new actors made this drama the ratings champion that year.
Contents**The Beijing News
16 years after the broadcast, "Cha Classmate Boy" is still considered one of the best youth dramas by drama critics, which also shows the winner of this attempt.
"Cha Classmate Boy" is a win for the TV Xiangjun, not only a success of a work, but a new way of expression to gain recognition, not only to be a crab eater, but also to open a crab full of yellow cream.
From the Ling side, this attempt of "Cha Classmate Boy" still has regrets for Hunan Radio and Television, because of the youthfulness in the creation of the main theme work, it was created together with the team of Changsha Radio and Television, and in the end I didn't eat a whole crab.
On the road to the creation of Hunan Radio and Television's main theme drama, "Cha Classmate Boy" is a monument, but it is only the first taste of results.
The ratings of "Ming Dynasty 1566" "hit the nail".
Before the start of CCTV's broadcast, Hunan Satellite TV also had a New Year's drama that planned to reverse the theater style at that time.
This play is "Ming Dynasty 1566" directed by Zhang Li.
This drama has maintained a word-of-mouth score of 98, is undoubtedly a word-of-mouth masterpiece in the drama circle, but it made Hunan Satellite TV a little depressed that year.
Chen Baoguo, Yan Ni and other leading actors rushed to Changsha to build momentum for the series, but after the series started, the ratings fell to less than 05%。
That year, Hunan Satellite TV's solo theater was a hit drama maker, but the ratings of this masterpiece were accused of hitting the nail.
At that time, the ** people all decided that the audience of Hunan Satellite TV and the audience of the drama rarely intersected, which became the reason why the drama hit the rocks.
ButZhang Li said in an interview with "Beijing Entertainment News" that he had predicted that the ratings would not go high from the start-up, but they were more willing to make a drama without any hints, and this kind of thinking was undoubtedly recognized by Hunan Satellite TV, and they all wanted to develop the audience's viewing habits together
The word-of-mouth exploded, but the ratings slipped to a low point, "Daming Dynasty 1566" is considered to be a painful past in the peak period of Hunan Satellite TV Theater, which also led to many years after that, every time Hunan Satellite TV broadcasts a drama, it will attract all kinds of singing and declining, and it is determined that it will be "unadaptable".
But an attempt by Hunan Satellite TV and Zhang Li to coincide was overshadowed by various dataLi Hao, then director of the editor-in-chief office of Hunan Satellite TV, once told the "Beijing News" and other ** that the ratings of "Daming Dynasty 1566" were cold, and all aspects of the data met expectations.
In the peak era of traditional TV, the popularity of Hunan Satellite TV's dramas made the TV station open three major theaters in a row: solo theater, youth in progress theater and evening diamond weekly theater to broadcast dramas, almost one popular one, and the popular actors in the film and television industry basically soared in popularity because of these three theaters.
At the peak of TV, Hunan Satellite TV became an insurmountable plateau.
In those years, film and television companies would send new works to Mango to watch the film in advance as soon as possible, even if it couldn't be broadcast, it was gratifying to be able to get a few words of revision.
However, it has become the broadcast platform with the highest stickiness among female users, and Hunan Satellite TV's theater has always been considered to be good at ancient costumes and emotional ethics dramas. Mango's TV series people are not willing to carry this kind of label, not only out of their comfort zone, but also the character of Hunan people who do not admit defeat.
In 2017, a "In the Name of the People" was born on the screen, ten years after the broadcast of "Ming Dynasty 1566", breaking the curse of not being able to broadcast a drama for Mango Theater.
Before the broadcast of this drama, it was not calm, because the once serious theme was cold during the broadcast, and many evaluations were worried about whether the content of the drama and the fit of the audience matched, and at the same time, the anti-corruption content of "In the Name of the People" has a special theme, and how to guide the audience to watch the drama when the drama is broadcast has also become a problem.
In the end, "In the Name of the People" chose to be low-key, but after the broadcast, the response quickly surpassed the previous youth idol dramas, and the word-of-mouth score soared directly to 91, the ratings once exceeded 8%, which directly subverted the solidified impression label of mango dramas, and also made domestic anti-corruption dramas a hit.
Mango's dramatists stepped out of their comfort zone and once again led the audience's taste, eating crabs on the screen ten years later.
When the outside world pays attention to when "In the Name of the People 2" will come, in 2020, "Patrol Procuratorial Team" will land in the Golden Eagle Solo Theater again, and this drama has once again become a popular rating, and it also won the Feitian Award and became Douban's annual word-of-mouth drama.
In the past 13 years, Hunan Radio and Television has broadened its boundaries in both fields from production to broadcasting, and continues to try new things in the TV industry.
The success seen by the outside world is that the TV drama people of Hunan Radio and Television have insisted on being crab eaters in the industry for more than ten years, and the outside world only sees the delicious taste of crab paste, but they don't know the past when they are caught when they cook crabs.
Iterative upgrades to bypass web drama sniping
In recent years, it has been an indisputable fact that traditional TV dramas have been sniped by online dramas, and online dramas that often break 100 million yuan have made it difficult for the TV industry to match.
In the statement of "film and television winter", the traditional TV drama industry is considered to be on the edge, and many TV stations can only get the leftovers left by online broadcasting from the model of the first network and backstage.
In the past few years, Hunan Radio and Television has begun to feel the stones to catch crabs in another lake because of the accumulation of crabs.
If the episodes are too expensive to afford, it's better to do them yourself.
Compared with the 2004 when "Just Classmates and Boys" needed to join hands with Changsha Radio and Television when it was launched, the accumulation of drama people in Hunan Radio and Television after 2020 began to explode, and they began to create crazy output against the market, giving their peers a new idea.
In recent years, many of Hunan Radio and Television's drama works have been self-produced, and calm main theme works such as "The Country is So Beautiful" and "Hundred Tempered into Steel" have come out of the circle.
Pay attention to Made in China in the news, and Hunan Radio and Television will be able to shoot "Song of the Foothills" with the manufacturing industry as the background.
A combination like Jin Dong and Cheng Yi, which seems to be difficult to intersect, can also become a master-apprentice file on the screen, and a "Bottom Line" has become the first drama series in the country to show the latest achievements of the people's court's judicial reform in a panoramic way.
I'm Good in Another Country" and other dramas have opened up the mode of short dramas, using the perspective of urbanites to open up the bitterness and romance of a group of drifters in a foreign land.
Not only that, Hunan Radio and Television's self-made dramas are also exported to the outside world, such as "Ice, Rain and Fire", "Secret and Great" and other works have gained a lot from word-of-mouth and popularity, and actors such as Chen Xiao, Wang Yibo, and Jin Chen have shown the transformation of the drama here.
The outside world once thought that Hunan Satellite TV was only good at choosing good dramas, but today's Hunan Radio and Television dramatists have long been able to tailor their own dramas.
In the New Year's Eve file from 2023 to 2024, a "Ask the Boundless" has once again become a highlight, locking the perspective on the story of a great man between 1921 and 1927, and the topic selection once again fills the gap in the existing film and television works, and the quality of the content is also recognized by the audience as a sequel to "The Awakening Age".
18 years after the completion of "Cha Classmate Boy", it is also appropriate for Hunan Radio and Television's TV series to show a "** ceremony" in this drama.
There will always be similar times in the story, from the beginning of the preparation of "Ask the Boundless", the time seems to have returned to the time of "Just a Classmate Boy". To use the perspective of a "pathfinder" to capture the youthful fearlessness of a great man, the narrative and presentation perspective should be different, and this setting is still a new challenge 18 years later.
Compared with 19 years ago, it was necessary to use strength to complete the filming together, and today's Hunan Radio and Television dramatists have long been able to produce independently, but how to take into account youth, fearlessness and calm exploration, even if these creative problems make the crew not easy, but with the accumulation of the past, everyone is not panicked.
In order to polish "Ask the Boundless", the preliminary preparation of the main creative team took three years. In order to be accurate and realistic, the crew consulted nearly 100 authoritative historical books before the start of filming, invited experts to start many talks, and also conducted three collections in multiple cities, an "immersive" experience, because of years of continuous attempts and accumulation, the crew did not have the slightest confusion.
Before the start-up, Hunan Radio and Television was also produced by its Xiaoxiang Film Group, allowing the young director Wang Weilai to take the helm, and at the same time using Wang Renjun, Ning Li, Bai Ke and other actors and cutting-edge actors to pick up the beams, such a mix and match mode can also get a glimpse of a somewhat familiar way of operating.
has the texture of a veteran film factory, but also needs the impact of young people, while being calm and innovating, this is the experience that has been explored in "Just Classmates and Boys" 18 years ago, and now it has been upgraded to 3Version 0.
Facts have also proved that such a design is still applicable today, and it is still premiered on CCTV, and after an interval of 18 years, the share of "Ask the Boundless" in CVB big data has reached 10935%, ranking first among all channels. The word-of-mouth of this main theme work has risen all the way, and it has also become popular on both short ** platforms and social platforms, which is what the outside world never expected.
"Ask the vast earth, who is the lord of ups and downs! ”
The pattern and feelings revealed in "Ask the Boundless" are moving, and the real expression also touches the young audience, who account for 3% of the audience, which has also become a new phenomenon in the main theme works.
Undoubtedly, Hunan Radio and Television's self-upgrading of TV drama creative thinking has also completed another successful experiment in the industry.
"Just Classmates and Boys" filmed the great man's study past for the first time, and "Ask the Boundless" filled the gap in the film and television works of the great man's youth story from 1921 to 1927. has set a precedent in the industry twice in the same type of theme, and the TV drama people of Hunan Radio and Television have borrowed their previous experience, but they have used a new creative logic, and their expression has been refreshing.
18 years ago, I nervously embarked on the road of creating the main theme works, and step by step to today's maturity and proficiency. If the success of "Cha Classmate Boy" is a surprise, the success of "Ask the Boundless" is more expected, because what is ignored by the outside world is 18 years of accumulation, in the process of hitting nails and groping again and again, Hunan Radio and Television's TV drama people walked from one peak to another, and finally stepped out of a plateau, and a new high appeared again, which is not unexpected.
It's just that behind the current highlights, the outside world once again lamented that Hunan Radio and Television had eaten full yellow paste crabs on the creation road, but the marks of different shades left by the crab claws along the way should also be seen.