The drama of the same name of Ice Hunting was launched, and the IP popularity was soaring in an

Mondo Entertainment Updated on 2024-02-29

In the recent hit film and television dramas, the topic of "Ice Hunting" continues to "soar". On February 21st, the drama of the same name adapted from **"Ice Hunting" was officially launched on Tencent**, the drama was directed by Gao Qunshu, who had directed the classic spy war movie "The Wind", starring Zhang Songwen and Yao Anna, telling the story of the anti-narcotics police represented by Zhao Younan (played by Yao Anna) who persistently pursued the drug trafficking group led by Huang Zongwei (played by Zhang Songwen), and finally succeeded in exterminating the drug gang.

This is Zhang Songwen's first new drama after the explosion of "Hurricane", his return to play the villain, and Yao Anna's gimmick of starring in a TV series for the first time, has attracted a lot of attention from the outside world. According to the battle report released by the official blog of "Ice Hunting", on the day of the broadcast, the popularity value of the show on Tencent** exceeded 25,000.

In fact, long before the TV series was broadcast, "Ice Hunting" had already attracted attention because of the theme of anti-drugs. The original work was published by Guangdong People's Publishing House in March 2023, and the audiobook was performed by the broadcast artist Ai Baoliang, which landed on Himalaya in November 2023 and was recommended by the homepage. And with the popularity of the series and the rise of word-of-mouth, the overall popularity of "Ice Hunting" is soaring. On February 24, "Ice Hunting" WeChat reading soared to the top of the list.

1. Tencent's ** hot search list ranks first; On February 28, the Himalayan audiobook list ranked second, with nearly 800,000 listeners.

Author: Dong Fang.

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