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In a theatrical and retro-inspired 19th-century performing arts theatre, Swiss design genius Kevin Germanier kicked off the Fall 2024 Haute Couture collection with his fiery creative passion, like a symphony of fashion. The designer declared: "This feast is for the drama, so let's play it to the fullest!" ”
The star-studded show was opened and finalized by top French drag artist La Grande Dame, who is currently active on the stage of the second season of Rupaul Drag Contest: Britain & Britain, giving the show an irresistible charm. At the same time, a 55-member brass band played live, adding to Germany's haute couture debut.
This season's German creations are like a flowing palette, with dazzling sequins, dynamic fringed edges and countless hand-selected beads creating a feast for the eyes. With this, Germany declares a new exploration in the world of haute couture and confidently says that now is the perfect time for the brand to reach this peak.
After six years of hard work, the Swiss designer has mastered how to establish himself in the Parisian fashion scene, not only to push the brand's most innovative and unrestrained design concepts to the extreme, but also to see it as a forward-looking business strategic decision, especially after the successful creation of a proof-of-concept collection for the LVMH recycling program, made entirely from the Group's upgraded materials.
Even in the knitwear category, Germany strives for a breakthrough in craftsmanship, inviting his 84-year-old grandmother and 87-year-old aunt to weave this season's stunning beaded silhouettes, a unique blend of tradition and modernity.
In addition, Germany has always been adept at turning the ordinary into the magical, and this time he transforms the spike-shaped inflorescences commonly found in the art of flower arrangement into a unique design element, humorously calling himself "a scavenger in the fashion industry, and even a magician who reinvents everything". The spikes emerge from the seams like sharp outlines, or the rose gold wings are carefully fastened into metal rings on the bodice and assembled like a visual carnival.
Without compromise," he said firmly, "it is the embodiment of a dream, a play worth watching." It's not just a costume showcase, it's a gorgeous narrative about women, the clothes and the whole story behind them. "Germany's autumn ready-to-wear collections debuted at Paris Fashion Week, once again setting the trend, offering a visual and emotional celebration of fashion.
Mira Fashion WhisperDear readers, at the top of the fashion wave, the German Haute Couture Fall 2024 collection vividly illustrates the artistic charm and infinite possibilities of fashion with its unique theatrical tension and endless creativity. Designer Kevin Jennier transcends the boundaries of materials, blending the retro and the modern, boldly using discarded materials to elevate them into the jewels of haute couture. He reinvents knitting with a traditional approach and uses everyday elements to create new designs that show us the never-ending spirit of discovery in the fashion industry. Here's a look at how Germany tells a wonderful story through fashion and inspires us to discover our unique vision and pursuit of beauty.