Travelnews.com, Feb. 7 (Xinhua) -- Siam Place, a global landmark on the banks of the Chao Phraya River, has joined hands with the Ministry of Cultural Promotion of Thailand, the Thai Chamber of Commerce, the Thailand** Committee, and Kasikornbank Public Company Limited, Hatakabb (Sim Tien Ho Company Limited), Reference Sathorn-Wongwianyai and Tao Kae Private partners, including noi, are committed to preserving and promoting Thai Chinese traditions, and will host a grand Lunar New Year celebration from 7 to 11 February 2024"Siam Paradise 2024 welcomes the prosperous New Year", farewell to the old and welcome the new year of the dragon. This year's highlight is made of:'Dragon vein gathers wealth'The place - Hong Kong's Pak Tai Temple came all the way to Siam (Iconsiam) to preside over the blessing ceremony. In addition, you can see the first of its kind in Thailand"Auspicious windmill dragon", the award-winning Hunan Acrobatic Troupe's dragon and lion dance performances, Sichuan's Sichuan Opera face-changing performances, and Chinese opera showcases. The event not only cemented Siam Place's position as a top global tourist destination, but also provided a unique opportunity for local residents and international visitors to immerse themselves in the cultural extravaganza of the Chao Phraya River.
In response to the success of the New Year's countdown celebrations, Siam Paradise has been recognized as a global landmark, said Mr. Supoj Chawatsirikul, Managing Director of Siam Heaven***, that the company will work with public and private partners to:"Dragon is prosperous, auspicious New Year"to hold a grand Chinese New Year celebration to further cement its international status as a global landmark. With a total investment of 100 million baht (US$2.8 million), the event aims to provide visitors with an extraordinary experience during the Chinese New Year in February. The celebration is divided into two phases, the first is:"2024 Dragon Tour"Hong Kong tour from now until 18 February 2024. The second phase will be held from February 7 to 11, 2024, with a blessing ceremony, lucky bags and traditional Thai-Chinese cultural performances. The event is designed to be an auspicious and fulfilling experience for both local and international visitors.
In addition, Mr. Supoj revealed:"According to the Ministry of Tourism and Sports, a total of 1,300,363 tourists visited Thailand in the first half of January 2024 (January 1 to 14), spending a total of more than 6320.5 billion baht ($1.8 billion). Among them, the number of Chinese tourists is the largest, followed by Malaysian, South Korean, Russian and Indian tourists. This indicates a positive trend towards the recovery of tourism and economic expansion, especially during the Chinese New Year celebrations, which are an important auspicious festival for people of Chinese descent in Thailand. "
The Chinese New Year celebrations in 2024 are expected to bring in a lot of spending, with more than 34 billion baht (9.).$7.1 billion), retail spending in shopping malls will increase by 8-10% over the previous year. Mr. Supoj said he believes the diversified activities at Siam Paradise will elevate Thailand's Chinese New Year celebrations into a global festival, attracting more than 3.5 million visitors and further boosting the mall's retail revenue.
Siam Paradise 2024 welcomes the prosperous New Year"Set to kick off from 7 to 11 February 2024 at Siam Cosmopolitan on Chakan Road, don't miss out on this extraordinary celebration.