Make a cup of tea, take a drink, and stumble across a joke:
Summary of the law of industrial development "four ones":As soon as you learn, you can rush up, drink soup together, and chicken feathers on the ground.
At first glance, it seems to contain a bit of real ingredients, so why is this happening?
As an insider, the enthusiasm for investment promotion is obvious at the beginning of the year. However, each place should have a "unique skill".Planned investment
Planned investment promotion is naturally to bid farewell to the situation of natural growth and passive undertaking of the industry, and step by step to a new stage of development with active planning and high-level promotion.
Industrial planning is a cliché
Every time I mention industrial planning, I feel that my ears are "calloused".
However,Running on the front line of investment promotion, we can still see that the industrial plan has not been implemented at all.
In some places, the scale of local industries is small, or the industry is more traditional, and the industrial chain environment is low-end, so they aim at high-tech and industrial upgrading ...... at every turn
In an area where even the industrial base is weak, because some infrastructure has been built, the banner of "vigorously developing a certain industry" or "industrial upgrading" has been raised.
This situation is completely determined by industrial planning, and there is no "planning investment".
If the positioning is not right, no matter how strong the investment promotion and operation ability is, it is indeed powerless. This is like the wrong real estate layout, product, design and positioning, and it is difficult to sell no matter how powerful the marketing is.
Now, whether it is the construction of new districts or third- and fourth-tier cities, through the settlement of foreign enterprises, characteristic industrial parks have also been formed.
However, from the actual effect, more enterprises are industrial spillovers or migrated out of provincial capitals, and there may be any type of enterprises.
In particular, in the past, when an enterprise site was selected, it was enough to find a site with enough area. Basically, it does not consider the industrial base, upstream and downstream facilities, market environment, etc.
With the construction of high-speed rail and high-speed, the original highway to the provincial capital is 1-2 hours by car, shortened to the high-speed rail within half an hour.
In recent years, the local transportation has been convenient, and there will definitely be opportunities for industrial development. If you want to really attract business, you must stand on the basis of the local industry and analyze, how to make the surrounding resources and enterprises quickly graft into the development of the local industry.
In many places, knowing that industrial planning is a bit twisted, but they still have to do it, why not take the road of "planning" investment?
In some areas, traditional industries actually have room for development, but they pursue high-tech industries and take high-end investment promotion bureaus.
Plan ahead for the project to settle in
Someone has asked, how to formulate industrial planning? In our opinion, it can be divided into two:
First, the external reporting version used for publicity; The second is the practical version of investment promotion based on industry analysis.
The second is actually a "planned" investment promotion, what is planned?
What are the local industrial bases? What types of businesses are there? What links in the industrial chain are missing?
Even, what resources can be "created out of nothing" to extend new industries? What hidden resources are not tapped?
There may be more to plan, and once planned, there will be a starting point for attracting projects in this direction.
Industrial planning, this topic sounds very big. Spatially, it is as large as a region and a city, and as small as a park; In terms of time, it is as long as three or five years, and as short as one or two years.
Whether the introduction of local industrial resources can effectively support the implementation of industrial planning, priority must be given to the current situation and future development of the local industrial base.
If the city does not reach a certain energy level, even if it can introduce high-tech industries, it will definitely not be able to develop for a while.
The well-known Shanghai Zhangjiang, Beijing Zhongguancun, Guangdong Zhongle Medical also rely on decades of accumulation, as well as talents, technology, policies, markets, and funds, to have today's brilliance and achievements.
Of course, the planned investment promotion is not to plan the corresponding industrial agglomeration area everywhere, otherwise there are so many resources, and then disperse and match to each park, the planning can basically only be on paper.
On the contrary, if the time for industrial planning and construction is longer, the planned area is more concentrated, and after time precipitation and accumulation, there is more opportunity to attract enterprises to settle in.
So,Local industries and projects need to fully consider the stage of urban development and industrial base, and the industrial planning cycle can be lengthened.
Spatial design focuses on
If the local government adopts the "planning" style of investment promotion, there will be no "one can learn, one rush, drink soup together, and chicken feathers in one place".
This will not exist, this year's biomedical fire, we will increase the development of biomedicine; Next year, artificial intelligence will be popular, and I will sharpen my head and make it into artificial intelligence; The next year, there will be an integrated circuit, and it will still be correct.
The local area has a suitable industrial positioningThe next step is property space design.
Speaking of which, too many people ignore it. In some places, outsourcing to some design institutes is indeed very professional, but they do not understand the needs of enterprises and do not know what kind of carrier this kind of industry is suitable for.
When entering the investment stage, the company came to inspect and found that the distance was not right, the height was not suitable, and even the freight elevator had problems, and some equipment could not enter.
Indeed, everyone will do this thing in the development, design, and construction of the park, turning money into reinforced concrete.
However, the development of reinforced concrete through investment operation will test whether the planning and design are suitable for the industries and enterprises to be attracted.
In this regard, we must investigate the needs of market players, and fully study and repeatedly corroborate.
From the perspective of industrial development, rent is not the core reason for not being able to recruit enterprises, mainly because most parks do not have the conditions for enterprise production.
Previously, I contacted Anhui enterprises that do biomedical circulation, and the project was considered to be located in the southwest.
At that time, the industrial park was under construction, and the topping out delivery was completed in June last year.
When I met for the first time, I was most impressed by the sentence:If the carrier is not suitable, there is no need to talk about ......
A piece of equipment is 77 meters long, with reserved space at the front and back, and the plant needs to be more than 80 meters long. In addition, the layout of the elevator hall and unloading platform has to look at the CAD drawings to see it at a glance.
As a result, the layout of the two factories projected by the merchants projected the screen, which basically met the needs of the enterprise. Subsequently, the company proposed a water agent warehouse, 200 square meters, 150 meters away from the workshop.
It is conceivable that if the plant carrier can't even put down the equipment, the company will not turn back at all.
In terms of design, it is not only the display of the form and function of architecture, but also the future development direction of industrial upgrading and investment promotion.
Planned investment promotion follows the logical thinking of "positioning first, then designing, and then attracting investment".。This means that all localities need to be more down-to-earth in planning and walk out of the road of differentiated investment.