Agritourism project planning and design is a complex and meticulous process, which involves multiple aspects and levels. The following are the suggestions of the Generation Scholar Planning Institute on the main contents of the planning and design of agricultural tourism projects.
1. Project background and objectives.
When planning and designing an agritourism project, it is first necessary to clarify the background and objectives of the project. This includes understanding local agricultural resources, cultural characteristics, market demand, and policies and regulations. Through the in-depth analysis of this information, the positioning and target market of the project can be determined, and the direction for subsequent planning and design can be provided.
2. Resource integration and utilization.
The core of the agritourism project is the integration and utilization of agricultural resources. This includes a comprehensive assessment of land, water resources, biological resources, human resources, etc. Through reasonable planning and design, these resources will be transformed into attractive tourism products to provide tourists with rich experiences and feelings.
3. Product design and development.
According to the characteristics of resources and market demand, the design and development of agricultural tourism products are carried out. This includes agricultural tourism, farming experience, rural vacations, agricultural shopping, and many other aspects. By digging deep into local culture and characteristics, we will create agricultural tourism products with regional characteristics to meet the diverse needs of tourists.
4. Spatial layout and planning.
In the planning and design of agricultural tourism projects, spatial layout and planning are crucial links. This includes the layout and planning of scenic spots, scenic spots, service facilities, etc. Through a reasonable spatial layout, tourists can easily reach various scenic spots and enjoy perfect tourism services. At the same time, we should also pay attention to protecting the ecological environment and achieving sustainable development.
5. Marketing and promotion.
Finally, marketing and promotion are key to the success of an agritourism project. This includes developing marketing strategies, carrying out promotional campaigns, building brand image, and more. Through effective marketing and promotion, increase the visibility and influence of the project, and attract more tourists to experience and consume. Make an evaluation report, make a planning plan, and identify the generation of scholars planning institute.