Yu Chen.
*The Cyberspace Administration of China (CAC) recently launched a one-month special action to rectify the online environment during the 2024 Spring Festival, focusing on the types of platforms and services commonly used by netizens during the Spring Festival, focusing on rectifying outstanding problems in the online ecology that are strongly reflected by the people, and effectively purifying the online environment. The special action focuses on rectifying six issues, including the promotion of curiosity-hunting behavior, violations of public order and good customs, the fabrication of false information, malicious marketing and hype, and endangering the physical and psychological health of minors.
When family reunions to watch the Spring Festival Gala, friends meet to travel all over the world, and self-driving travel to enjoy folk customs have become an important part of more and more Chinese people to celebrate the New Year, the Spring Festival atmosphere on the Internet is becoming more and more intense. From the online Spring Festival Gala of employees who carry forward the spirit of model workers, labor spirit and craftsman spirit, to the use of aerial photography and other means to display the grand scene of folk lanterns in an all-round and three-dimensional way, from the live broadcast of stilts, martial arts, lion dance, middle flags, and car fairs, to the online PK of the Chinese New Year's Eve dinner skills, when offline temple fairs and large gatherings are in full swing to prepare for the debut, the colorful New Year flavors on the Internet are also becoming more and more fragrant.
The Spring Festival is a period when everyone has the most time to go online, pays the highest attention to online content, and interacts most frequently. The rectification of the network environment during the Spring Festival carried out by relevant departments is a precautionary measure for the problems that are very likely to occur on the Internet during the Spring Festival. Only by strengthening the rectification of the online environment during the holidays and making great efforts to maintain a clean and upright atmosphere in cyberspace can we ensure that the masses have an auspicious and happy year.
This Qinglang action lists 6 items and 19 questions, which are highly instructive and targeted. For example, publishing misleading travel guides, inducing netizens to go to "wild spots" with potential safety hazards, and entering closed management areas in violation of regulations; Using strange and strange ingredients, adding a large number of irritating seasonings, etc., to publish information about overeating and deformed diets in disguise; used topics such as the Spring Festival Gala, Spring Festival film and television works, and celebrities to provoke mutual abuse and abuse, brush up on points and control comments, incite antagonistic emotions, and so on. These key rectification of the Spring Festival network chaos, not only may be concentrated in the Spring Festival of the daily network problems, but also the frequent seasonal problems during the Spring Festival in previous years, as well as the possible problems in the prediction of the characteristics of this year's Spring Festival.
With the birth of emerging models such as "algorithms", "traffic" and "platforms", the Internet, which is a virtual space that shortens the distance between people, has become a "tool" for some people with ulterior motives. Internet chaos such as spreading rumors, maliciously stirring up hot events, and pushing vulgar negative association words in search results have become prominent problems in the online ecology that the masses have strongly resented, and they are also the focus of relevant departments in recent years to continuously deepen the "Clear Action". Not allowing these old problems to concentrate on the Spring Festival is the focus of the network environment rectification during the Spring Festival.
Focusing on the seasonal problems that are prone to occur and frequent during the Spring Festival to purify the network ecology is also a good practice to further consolidate the daily rectification effect. During the Spring Festival last year, the relevant parties focused on rectifying the Spring Festival Gala and Spring Festival film and television works to instigate fan groups to tear and abuse each other, attack and oppose each other, and use the Spring Festival activities to set up a new celebrity personal list selection, disguised induce support to hit the list, and deliberately show off the luxury of life. Through the special festival of the Spring Festival, the public is guided to distinguish normal literary criticism from boredom, from normal attention to celebrities from excessive commercial operations, and from life sharing and speculation to show off wealth, so that the positive energy of the Internet is more abundant. This year, the relevant parties continued to include instigating the confrontation of art critics, publishing information on deformed diets, and showing off their wealth in the scope of rectification, demonstrating the pursuit and responsibility of long-term and long-term governance.
It is worth mentioning that this year's Spring Festival holiday is long, and the tourist flow will surge. The Internet is an important source of reference information for tourists to choose a destination, and it must be strictly controlled to prevent "wild spots" with potential safety hazards from harming tourists. The inclusion of this new situation, which has the characteristics of this year's Spring Festival, in the scope of rectification of the network environment reflects the good intentions of the relevant parties.
Focusing on the types of platforms and services commonly used by netizens during the Spring Festival, focusing on rectifying outstanding problems in the online ecology that are strongly reflected by the people, and creating a positive, civilized and healthy online atmosphere for the Spring Festival, the upcoming Spring Festival will be more joyful and peaceful.
Beijing Youth Daily).