In recent years, more and more workplace knowledge bloggers have gained a large number of followers by sharing content and choosing to provide consulting escort services. At the same time, they also direct traffic to the private domain and convert knowledge into online courses, achieving the first step of monetization. However, when it comes to curriculum design, most practitioners run into bottlenecks. A friend who works in HR consulting is in our Q&A community"Goose sparring"mentioned that he wants to develop and monetize online courses, but there are no mature courses yet, and he can't find a clue about the operation and development of courses. This is also a problem faced by many people who are trying to operate online for the first time. So, the question is: as a novice operator, how do you take the first step to monetize your online courses?
For this issue, would like to quoteLittle Goose PassCoach Bunny's view from the Coach League: "You should determine your next move based on your specific situation. As the author of many best-selling books such as "Explosive Copywriting Selling", Coach Rabbit is a 10-million-level popular copywriter and content monetization coach, who has helped more than 10,000 students and successfully incubated more than 200 super copywriters. For novice operators, her advice is to conduct their own analysis first, starting from the pain points and needs of users. In response to the direction of user demand, she gave the following 3 suggestions:
If you have been working in the enterprise and have little contact with C-end users, then you may face the risk of the course not meeting the needs of users when you venture to do the course, thus wasting time and energy. So, what should be done in this situation? Please be patient for now, and I will give some suggestions below.
Next, let's talk about the second scenario, where you've been working on the front lines and have a good understanding of the needs and pain points of your target users. In this case, you can:Start by developing an introductory course for your users' needsand close the loop on monetization through this course. There are several benefits to doing this: on the one hand, it increases your own self-confidence and lets users know that you are solving a problem for them; On the other hand, during the delivery process, you can discover the deeper needs of users and iterate and develop new courses based on those needs.
Next, let's talk about the first case, where you don't understand the user's needs and pain points. In this case, you need to conduct a user needs research, and here are some suggestions:
1. Find experienced teachers, enter their user base, and understand user needs.
2. Set up live courses by yourself and communicate with users. You can introduce your identity and profession, and understand the real needs of users through the way of answering questions through microphone connection. In addition, you can also make the live content into **, which can be used as a course for you to start the drainage, and test the closed loop of monetization through the drainage course.
3. You can open a paid community product, and set the duration and delivery form according to the actual situation. After users pay to join the community, they will ask questions in the group, so that you can understand the user's needs more accurately. In addition, the community can also be used as an inspection to let users recognize your professionalism. When you launch a system course, it is easier for users to buy, which is equivalent to doing user screening and planting grass for you. This is crucial for entrepreneurs, as it allows you to monetize your skills as quickly as possible and increase your confidence.