Where to go for the Spring Festival?
New Year tour Yangpu
Have a happy New Year!
Get ready to start a segment.
Travelling to Yangpu?
Today. Let's take you on a tour.
China Museum of Modern Press and Publication
Exploring the "Past Life" and "Present Life" of the Press and Publishing Industry
And what exhibits are worth checking in.
China Museum of Modern Press and Publication
The long-standing Chinese civilization has given birth to China's journalism and publishing industry, which has distinctive characteristics. Over the past 100 years, a press and publishing company has told future generations the journey through their "works".
What did the original "Youth Magazine" of "New Youth" look like? What is the specific content in one of the issues of the Xiangjiang Review? How many types of books are in Chung Hwa Book Company's collection? In the Museum of Modern Press and Publication in China, the answer can be found.
Located at No. 3678 Zhoujiazui Road, the China Museum of Modern Press and Publication officially opened to the public on June 30, 2023 after 20 years of preparation. The exhibition hall has a total of 5 floors, divided into 6 halls, covering an area of about 10,000 square meters, with a collection of more than 600,000 pieces. It covers the general history of press and publication, printing technology, children's publishing, art design, digital publishing, audio-visual publishing, etc. Six exhibition halls display a total of 766 sets of exhibits since the end of the Qing Dynasty, including books, periodicals, newspapers, records, celebrity manuscripts, documents and archives, production tools, etc.
Old collection of Chung Hwa Book Company Library(1st floor of the museum).
The old collection of Chung Hwa Book Company Library showcases the rich collection of books in Chung Hwa Book Company Library, which is the largest single cultural relic in the domestic publishing industry. The library displayed in the exhibition hall according to the classification method of Du Dingyou and Liu Guojun preserves many modern publications before 1935, including important reference books and first editions of many famous books. The steel bookshelves and catalogue cabinets used are also original.
Hovering in front of the transparent glass, the 170,000 books in the collection are neatly arranged in the original bookshelves using the original book classification method, including red literature such as "New Youth", and nearly 800 photocopied copies of Kang Youwei's bronze movable type "Ancient and Modern Books Collection" in the fourth year of Yongzheng in the Qing Dynasty. The "sense of age" that blows on the face makes people feel the charm of modern Chinese literary works.
Theme Pavilion(2nd floor of the museum).
The theme pavilion is composed of three parts: "Transformation and Transformation - Modern Chinese Publishing Industry", "Reform and Innovation: Modern Chinese Publishing Industry" and "Forge Ahead - Contemporary Chinese Publishing Industry". It presents the magnificent development path of China's modern press and publishing industry since the end of the Qing Dynasty to the 20th National Congress of the Communist Party of China.
The most eye-catching feature of the museum is the large-scale interactive art scroll "Shanghai Culture Street in the Early 20th Century". Visitors can scan *** through their mobile phones to incarnate the characters in the long scroll for tours, answering questions and other interactions, and feel the day and night of the cultural street at that time. According to the staff of the museum, the scene of this interactive scroll will change according to the season, and you can see the spring picture of the "Shanghai Culture Street" at that time in the spring season.
Printing Technology Pavilion and Children's Publishing Pavilion(3rd floor of the museum).
The Printing Technology Museum takes the introduction and development of the six modern printing technologies as the entry point, showing the transformation of China's publishing and printing technology from tradition to modernity. Among them, a lithograph machine introduced into China in the late Qing Dynasty is the "treasure of the town" here, 4 meters long, weighing 4 tons, introduced from Germany in the 1870s, after several technological transformations, in the printing industry "effective" for a hundred years. Today, it is still functioning after being electrified.
There are also Chinese typewriters, mimeograph machines, and intaglio engraving tools for printing banknotes at the beginning of the last century, among which the 1910 Commercial Press's five-color lithographed "Nanyang Persuasion Venue Map" and Xu Tianchi Flower Keluo Plate are particularly rare.
The "Digital Technology Restoration Grottoes" on the third floor are also very distinctive, presenting a panoramic view of Cave 38 of the Kizil Caves in Xinjiang, the most wonderful mural part of Cave 17 and the dome of the Kumutula Caves. While appreciating the thousand-year-old mural art that has been digitally "rejuvenated", the audience is enough to experience the artistic charm of "printing can do anything".
Passed by the Children's Publishing House"Children's books look back"with"Brilliant galaxy"The two sections, featuring interesting and interactive experiences, respectively show the history of Chinese children's books from the end of the 19th century to the founding of the People's Republic of China, as well as the children's book publishing industry since the founding of the People's Republic of China. Through classic fairy tale images and rich interactive exhibits, it reviews the 100-year history of Chinese children's books in an entertaining and educational way.
Coming here is like coming to a children's paradise, not only can you take children to appreciate the century-old history of children's books, but the colorful and rich and peculiar scenes in the museum are very suitable for taking photos and checking in. The ring screen projection "A Hundred Years of Children's Books" uses the mythological image of the paper-cut effect to string together the classic images in the century-old children's books. "100,000 Whys" Wonder House uses hexagonal mirrors to create a cool visual effect, in which you can see the "whys" of different eras.
Art & Design Pavilion and Digital Publishing Gallery(4th floor of the museum).
Focusing on the design of modern Chinese books, the Art and Design Museum highlights the use of technological development and design elements according to the context of the times through four parts: "Chinese Characters and Publishing", "From Pictures to Patterns", "Fifty Years of Excitement" and "Reputation at Home and Abroad". Here, you can get a close feel for the development process of modern publication design in China.
With the theme of "Traveling Through Time and Space", the Digital Publishing Hall introduces the history of China's digital publishing development by means of 3D mapping and multi-touch screen interaction, and focuses on the digital transformation of traditional publishing media, the innovative development of new publishing media and the development achievements of online game entertainment publishing. The sparks and crystallization of the collision between traditional publishing and digital publishing are displayed here in multiple dimensions and forms.
Audiovisual Publishing Hall and Temporary Exhibition Hall(5th floor of the museum).
The audio-visual publishing hall is divided into two parts: "Looking Back on the Century of a Long Century" and "The Voice of the Spring and Autumn Times", where visitors can listen to the memories of the times through selected physical records and audio media, showing the development process and achievements of China's record industry and audio-visual publishing industry in Shanghai from the beginning of China's record industry in the 20th century to China's reform and opening up.
It is worth mentioning that from now until February 24, 2024, the temporary exhibition hall on the 5th floor will open the exhibition "Scenery by Mail - Old Shanghai Postcard Exhibition", and citizens and tourists can have a glimpse of the old Shanghai style in history in the memory images printed on the precious old postcards.
China Museum of Modern Press and Publication
Address: No. 3678, Zhoujiazui Road, Yangpu District, Shanghai.
Opening hours: Tuesday to Sunday 9:00-17:00 (last admission at 16:00, closed on Mondays)
During the Chinese New Year. China Museum of Modern Press and Publication
There are also a variety of Chinese New Year activities.
Waiting for you to experience and explore.
Celebrate the Year of the Dragon and welcome the New Year - the edition of the Expo Garden Party
Activity time: February 12, February 13 (early)
3. The fourth day of the first month) activity content: The garden will be divided into photo check-in activities and folk customs and experience activities, not only including all kinds of interesting games and handicraft experience, but also a variety of small gifts waiting for everyone to receive.
1. Photo check-in activity (all day).
1.In the new year, say goodbye to the old and welcome the new, let's find the exhibits containing the words "new" and "year" in the theme pavilion on the second floor, take photos and check in (posted on Moments, Xiaohongshu, Weibo, etc.) to receive red envelopes. (Limited to 50 pieces per day).
2.In the traditional custom, posting New Year's pictures to bless the auspicious and festive New Year is an indispensable part of the New Year, and a number of New Year's paintings are displayed in the Art and Design Museum on the fourth floor, where you can find them and take photos (posted on Moments, Xiaohongshu, Weibo, etc.) to receive postcards. (Limited to 50 sheets per day).
The redemption and stamping counter is located at the main service desk on the first floor.
2. Folklore and experience activities (14:00-16:00).
1.Folklore activities - clay sculptures.
Clay sculpture is an ancient and common folk art of Chinese folk tradition, we can not only make clay sculptures on the spot, but also take away their favorite clay sculptures. (Each group is limited to 1 piece, limited to 100 per day).
2.Folklore activity - paper-cutting.
Paper-cutting is not only a folk art used to decorate life or cooperate with folk activities, but also a national intangible cultural heritage in China. The master used red paper to cut out vivid animals on the spot, and everyone celebrated the New Year together, and everyone can take away the paper-cut works. (Each group is limited to 1 piece, limited to 100 per day).
3.Experiential activity - greeting card printing (printing workshop on the third floor).
This activity uses elements such as the Year of the Dragon, New Year, and blessings to make 80 eraser plates, and participants can randomly print greeting cards, write their own blessings, and give them to their families to convey their blessings and hearts in the new year. (Each group of visitors will provide one material, limited to 40 sets per day).
4.Experience activity - old ** coloring.
The black and white old ** carries a precious history and records all kinds of human history, life customs and architectural beauty. You can use your creativity to color the old ** and add a beautiful style to it.
Printing experience activities during the Spring Festival
Time: February 14 to February 17, 10:00-11:00
Activities: Greeting card printing and zodiac printing. This activity uses elements such as the Year of the Dragon, New Year, and blessings to make 80 eraser plates, and participants can randomly print greeting cards, and then write their own blessings, and give them to relatives and friends, to convey their blessings and hearts in the new year.
In addition to the red envelopes, this event also includes the 12 zodiac signs engraving printing, as a unique Chinese culture, each person has their own zodiac signs, and the audience can find their own zodiac signs for traditional engraving printing.
The event is free of charge, advance reservation is required, each reserved ticket corresponds to a group of spectators (one large and one small), and each group of spectators provides one event material.
Unlock the New Year's Lucky Badge
On the occasion of the arrival of the Year of the Dragon, the museum has specially made a number of New Year's lucky stamps, waiting for everyone to collect stamps and check in. If you meet any of the following 2 methods, you can collect 5 New Year's lucky stamps. (You can bring up to 2 notebooks for stamping at a time).
1.Bring the topic of China Modern Press and Publication Museum to share on social platforms.
2.Look for any Year of the Dragon element in Bonnet and take a photo.
3.Feel free to spend in cultural and creative stores.
This Spring Festival
Let's have a date with Yangpu
Text: Tian Jing**: Yu Wenhao.
Editor: Xi Yuxuan.
Part of *** China Modern Press and Publication Museum.
*Please indicate that it is from Shanghai Yangpu official WeChat.