What is an Alipay Mini Program? What is the use for store merchants?

Mondo Technology Updated on 2024-02-02

For example, a merchant wants to let his physical store appear in Alipay, in order to operate the private domain of store members or want to use the same city** to drain Alipay users, then at this time, the merchant needs to build a store called a mini program in Alipay to operate, so we also call it Alipay mini program.

So after building the Alipay Mini Program, we have to know what help it will bring to the merchant's store, and the following is a list of some of the basic functions of the Alipay Mini Program.

1) Store private domain membership management.

We all know the basic gameplay of using the Alipay Mini Program to operate the private domain for store members, such as allowing consumers in the store to receive membership card discounts in the Alipay Mini Program and join the merchant group, etc., but this is not the focus of this article, so it will be skipped here.

2) Intra-city traffic acquisition.

So how does this want to borrow Alipay's own traffic to carry out ** for his own store? In fact, it is to let your Mini Program appear on the homepage of Alipay, search page, etc., so that after users see it, they can be guided to the store according to the store address of the Mini Program, so that our purpose of draining consumers in Alipay's online city has been achieved.

In addition to the above common traffic acquisition methods, merchant Alipay Mini Programs can also participate in platform marketing promotion activities, such as this Spring Festival Wufu Red Envelope Event, where consumers are guided to Alipay Mini Programs or physical stores for consumption through the platform's subsidized red envelopes.

Including the daily coupon issuance of merchants, this coupon can be sent to various channels in the Alipay station with one click for ** drainage opportunities, including the transaction page that appears in some nearby stores, so it can also achieve the purpose of guiding online users in the same city to offline stores for consumption with store coupons.

3) Commodity sales and management.

In addition to the Alipay applet itself, which can be used to drain platform users and merchant stores for membership management on the Alipay side, and in the Alipay applet, you can also upload goods for business **drainage, there are 2 types of goods that can be uploaded to the Alipay applet, namely ordinary goods and local life goods.

Ordinary goods: that is, directly in the Alipay applet daily sales or live broadcast products, such as paper towels, water cups, cosmetics, jewelry and other products or rental local car rental, hotel reservation and other services, of course, there are also virtual products can also be sold on the shelves, such as traffic point cards, **member recharge cards, etc., and finally about this merchant who brings goods in Alipay's live broadcast also needs to create a mini program before it can be operated.

Local life goods: mainly used for the operation of local offline store merchants, which may be clearer for Xiamen store merchants, such as merchants can release local life goods (** cash, etc.). The user purchases online on Alipay, and then goes to the store or mini program offline to verify the conversion.

You must know that the products and services of many offline stores cannot be presented one by one, and the mini program is a good supplement to this shortcoming.

4) Convenient for users to repurchase.

After Alipay users place an order in the Mini Program, they can then view the consumption details, quickly contact the merchant, after-sales consultation and other issues on the merchant's order details page to improve the user's consumption experience, and at the same time, these relevant information will reach the user from different pages, such as in the Mini Program order center, the bill and message notification page appears, which can quickly improve the user's click to find the store that has been consumed, such as contacting the merchant, coming to another order, etc., as a path to quickly improve the repurchase transaction.

5) Order fund data management.

This basic function can be used for merchant stores to track and manage the detailed data of each product order, such as from the creation time, settlement time, merchant order number, platform order number, transaction number, product type and order status, including the relevant details of the user's in-store verification, such as voucher number, voucher status, verification store, commodity type verification time, etc.

As well as the final order fund status inquiry, such as according to the order fund status, you can quickly query the three types of "settled", "pending settlement" and "refund".

6) Access to intelligent customer service in stores.

This is very friendly to stores that need to communicate and place orders on a daily basis, and can assist merchants to easily provide 7*24 hours of robot service anytime and anywhere, so as to share the workload of daily consultants and achieve simple, fast and clear communication and order timeliness.

Summary. In fact, the Alipay Mini Program and the WeChat Mini Program are almost the same working mode, such as the same basic services such as scanning the code to place an order, but the difference is that the Alipay Mini Program comes with the support of the platform's user traffic and can participate in the platform's major node activities from time to time, such as the recent Spring Festival Jiwufu activities and Alipay** activities, etc., while the WeChat Mini Program can really only rely solely on merchant stores for offline drainage and self-management.

So it's still the same sentence, children make choices, and adults want them all, just like some people like to shop and consume in **, and some people like to shop and consume on Jingdong, but in any case, as long as it brings traffic transactions to their own brand stores, then this matter can be implemented.

Welcome to pay attention and help Alipay merchant operation and management - Yuchen Yixin

Alipay

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