The more difficult the environment for Chinese entrepreneurs, the more they must be kind to their relatives and friends, employees, consumers, and each other, so that they can go longer and go further.
The "big strong son" of Guangming Village sent New Year's goods to the villagers.
In the circle of friends of Suqian people in Jiangsu, there is one thing that has been swiped in the past two days.
As the flavor of the New Year becomes stronger and stronger, every household has also begun to prepare for the New Year's goods in full swing. In the hot atmosphere of preparing for the New Year, an account named "Dongge" placed an order for more than 1,000 down jackets and more than 1,000 Jingdong supermarket gift boxes at the same time on JD.com, and sent them to Lailong Town, Suqian. After verification, this Dong brother is Liu Qiangdong, the founder and chairman of the board of directors of Jingdong himself, and this batch of New Year's goods will be delivered to Guangming Village, where his hometown is located, which has more than 1,300 villagers, and each family has a copy!
This is not the first time Liu Qiangdong has sent New Year's goods to his hometown.
According to public reports, as early as the Spring Festival of 2015, Liu Qiangdong returned to his hometown with his wife Zhang Zetian and gave a special Spring Festival red envelope of 10,000 yuan per person to more than 650 elderly people over 60 years old in the village. During the Spring Festival of 2018, Liu Qiangdong also sent Spring Festival gift packages to more than 800 households in the village at that time, including chicken, duck and fish, household appliances and daily necessities.
Someone on the Internet described some details at that time, 650 old people roughly calculated that more than 6.5 million cash would be issued, and the pile was also very considerable, it is said that even the old people in the next village came to receive the money when they heard the news, Liu Qiangdong said: Hair, as long as the old people who come will send it.
In Guangming Village, the older people love to call Liu Qiangdong's nickname "Da Qiangzi" in his early years, as a poor and noble son in the poor village, Da Qiangzi brings not only New Year's goods to the township, but earth-shaking changes.
This kind of scene can be seen everywhere in Guangming Village and Lailong Town, where the village is located: Jingdong Cultural and Sports Park, Jingdong Nursing Home, and Lailong Jingdong Nursing Home for the Elderly.
It is difficult to produce a noble son from a poor family, no matter how many twists and turns Da Qiangzi has encountered over the years, but it should be good to live up to the villagers.
Unlike all the big guys of the internet
There are many technology and Internet bigwigs in China, and news reports on the bigwigs can be seen everywhere, but they are generally similar, and Liu Qiangdong is the only one who gives gifts and New Year's goods to his hometown during the New Year's holidays.
This is not simply doing public welfare and spreading positive energy, but what plays a decisive role behind it is the relationship between Liu Qiangdong and the Chinese countryside.
Because among all the Internet bigwigs, Liu Qiangdong is a real rural baby in northern Jiangsu. People in Shandong and northern Jiangsu are most afraid of being pointed to by their hometown parents and saying "forget their roots" and "don't forget their roots" when they become adults, which is the bottom line of a man in northern Jiangsu.
Guangming Village, Lailong Town, Suqian, Jiangsu Province is the hometown where Liu Qiangdong lived until he went to college, he grew up in a poor family, his parents made a living by sailing boats, and he was placed in his grandmother's house since he was a child.
How poor is the Liu family? When Liu Qiangdong was admitted to university, the tuition fees were a heavy burden, and the villagers scraped together 76 eggs and 500 yuan to send him to Beijing.
After that, Liu Qiangdong started a classic cold door boy counterattack journey, which is also the characteristics of that era, as described in "Flowers", since the nineties of the last century, countless ordinary Chinese like Liu Qiangdong have braved the wind and waves, overcome thorns and thorns, and realized their own Chinese dreams with personal efforts.
Da Qiangzi must be grateful for the era that made him, and he must give back to the fathers and villagers who raised him.
If you count it carefully, you will find that most of the technology and Internet tycoons in the domestic circle are actually from the city, Ma Huateng, Ma Yun, Huang Zheng, Wang Xing, Zhang Yiming and others even have good family backgrounds, only Liu Qiangdong was born in poverty and was born in the countryside.
But it may also be a blessing. If there are no parents in the hometown, it is actually a strange place, but the village is different, the old folks and relatives form a more stable social relationship, he is the soil of your life, the grace of dripping water, the spring reciprocates, and the actual watering is the soil that gave birth to you and raised you.
A man and a city
A bright village is far from carrying the close relationship between Liu Qiangdong and his hometown, and what Liu Qiangdong has changed is the entire Suqian City.
Suqian is the youngest city in Jiangsu, founded in 1996 and only recently connected to trains. Before Liu Qiangdong founded JD.com, Suqian was best known to outsiders for Xiang Yu and Yanghe wine. To this day, Liu Qiangdong's status in the local area is second only to the legendary "Xiang Yu".
This is not an exaggeration, I have been to Suqian to know that the locals have a very high evaluation of Liu Qiangdong, because he has changed Suqian, a small city in northern Jiangsu, for more than 10 years, Liu Qiangdong has invested more than 20 billion yuan in Suqian. He not only donated to charity, but also brought a large number of jobs to Suqian and brought the e-commerce economy to Suqian.
Some netizens commented:Daqiangzi returned to his hometown to benefit the township after becoming rich, took the lead in creating tax revenue for the city's investment to drive employment rate and development, and ran back to his hometown to develop real estate after Xu Belt's wealth.
Although this statement is more extreme, there is some truth to it.
Ten years ago, Suqian was a well-known backward area in northern Jiangsu, and the city's GDP was only one-ninth of that of Suzhou. At that time, one of the biggest constraints on economic development was the severe lack of jobs. This place is close to Shandong, and most of the young people will choose to go to other places to seek a way out of development, except for the examination and editing. After Liu Qiangdong put the JD.com customer service department in Suqian, in a short period of time, the number of employees expanded from 80 to tens of thousands, and almost all of these tens of thousands of people came from Suqian.
Driven by JD.com, a large number of Internet companies have laid out their customer service departments in Suqian, which is now the largest business call center in the country and a well-known e-commerce city in the country.
After the customer service center, JD.com has successively placed four major centers and cloud computing bases, including information R&D and processing center, financial settlement center, logistics management center, and drone operation and dispatch center, in Suqian. By 2017, the annual transaction volume of Suqian's e-commerce industry had reached 102 billion yuan, becoming the first 100 billion yuan industry in the local area.
Liu Qiangdong said: If I don't take the lead in returning to my hometown to invest when I come out of Suqian, what kind of companies can it find to invest?
What Liu Qiangdong said is true, think about it, if Liu Qiangdong didn't take the lead in Suqian, which Internet company would have a reason to put the call center in Suqian?
The influence of Guangming Village on the Great Hadron runs throughout
After coming to Renmin University with the 500 yuan collected by the villagers, the rural baby became a native of the capital, and Liu Qiangdong's life seems to have entered a new stage.
But in fact, the influence of Guangming Village on Da Hadron has always been strong, and even penetrated into the corporate culture of Jingdong in the future. This makes JD.com, although it is a high-tech listed company, there is always a kind of bright village-style simplicity in its corporate culture.
For example, Liu Qiangdong's daily habits of employees are called "brothers", and he insists that he must be kind to "brothers".
For example, JD.com is famous in the industry for "full social security". For a large number of couriers, many companies avoid social security issues through outsourcing, and couriers are only paid according to the minimum standard, symbolically paying social security and other five insurances. However, Liu Qiangdong has been paying five insurances and one housing fund in full according to all the salaries of employees. He once said at the meeting: If employees do not pay social security in full, JD can save 1.8 billion a year. However, I will never withhold my brothers' pension money! If I did, it would be a shame and I would lose the meaning of being an entrepreneur.
Once, he found that the accommodation conditions of employees were poor, and Liu Qiangdong was "so angry that he wanted to beat someone", "It is absolutely impossible for a room to be limited to 2 people at most, and employees who have worked for three years will have a single room for one person." ”
After that, we will also vigorously build schools so that the children of our employees can go to school just like the children in the city, so that they can receive the best education. "As long as the salaries of civil servants are raised, we must increase their salaries, so that employees can live with dignity." ”
Liu Qiangdong said that now more than 70 percent of the company's employees are from rural areas like me, and most of these employees who have worked at JD.com for more than five years can afford to buy a house in their hometown.
In recent days, screenshots of the intranet message of a Jingdong stationmaster in Wuhan have been leaked, and the pension that courier Wang Bin can receive every month after retirement is 5646 yuan, in addition to enjoying medical insurance retirement treatment, this is not the key, the key is to withdraw nearly 200,000 yuan of provident fund at one time after retirement!
This pension shows that Jingdong must have paid social security according to actual income before, and a private company can give such a high pension, which has exceeded 99% of the enterprise.
Also recently, when many companies were laying off employees due to the economic background, Liu Qiangdong issued a "procurement and marketing convening order" to call the old procurement and marketing employees who had left to go home. The convening order mentions that the benefits of departing employees after returning home will continue to be accumulated, and the seniority allowance, housing security**, continuing education, exclusive titles for old employees, and employee assistance** will be continued.
In addition to calling old employees home, Liu Qiangdong also shouted to the departing procurement and sales employees that "when they go home, they will get a raise", and at the same time, from January 1, 2024, the annual fixed salary of JD procurement and sales on the job will be increased by nearly 100%, and the average salary increase of all JD retail employees will not be less than 20%.
It should be noted that the "full salary increase" is not the average salary increase by the senior management, and the word "full staff" radiates to the majority of grassroots employees, Liu Qiangdong does not treat these brothers badly in terms of salary and benefits.
In fact, at the same time that Liu Qiangdong sent New Year's goods to the elders of Guangming Village, Jingdong also expanded this custom to the whole network, and launched the largest "I send New Year's goods to the countryside" activity in the country since January 29, users can choose to place orders for New Year's goods that they want to send, and they will be specially sent to villages by Da Qiangzi's brothers. It has become a new fashion to feed back to the hometown and the countryside.
In the cold winter, we must "not forget our roots".
This winter day at the beginning of 2024 is a bit cold, and I often see some anxious information in the circle of friends, in the midst of great changes unseen in a century, everyone is accepting challenges.
But the more such an environment, the more it tests human nature, flowers pave the road, fire cooking oil flowers, sedan chairs, people carry people, in fact, you can't see the good, ugly, good and evil.
Ordinary people should guard each other, and those who are capable should take the initiative to take more responsibility.
We often talk about entrepreneurship, including entrepreneurship, risk-taking, tolerance, development, etc., but the grace of dripping water, reciprocation, gratitude and return in traditional Chinese culture should also be an important part of entrepreneurship.
The more difficult the environment, the more we must be kind to relatives and friends, employees, consumers, and each other, so that we can go longer and go further.