Geely Auto Sales Express:
Sales in January 2024 were 213487 units, up 110% year-on-year and 45% month-on-month7%；Among them, the sales of new energy vehicles were 65,826, a year-on-year increase of 591% and a month-on-month increase of 143%。
This is a very interesting set of data, so far, the sales reports of major car companies have basically shown year-on-year growth; However, there are only a handful of brands that can achieve month-on-month growth, and most car companies have consumed orders in advance due to the ** war in December 2023, so that the sales volume in January has appeared month-on-month**. Therefore, it is really rare for Geely Automobile to achieve the same and month-on-month growth, and the month-on-month growth shows that Geely Automobile is very stable.
And the most important thing is that the sales champion of independent car companies in January changed hands, and BYD's total sales in the same period were 201493 units, which was overtaken by Geely Automobile.
The following is the sales data of specific brands:
Geely brand, 172774 units.
Lynk & Co cars, 28,176 units.
ZEEKR automobiles, 12,537 vehicles.
The sales volume of the Galaxy series in the Geely brand was 19,223 units, an increase of more than 59% month-on-month; The sales volume of the geometric series was 20,722 units, an increase of more than 256% year-on-year; The sales volume of the star series was 47,458 units, an increase of more than 73% year-on-year.
Many car enthusiasts, including Geely owners, do not understand why Geely cars are so popular, and even confused why they choose Geely cars. Some car enthusiasts have left a message to the author to ask similar questions, and it seems that these cars are neither the strongest in the same class, nor the largest space in the same class, nor do they seem to be the lowest in the same class. However, this is the brilliance of Geely Automobile's product planning, although these cars generally do not achieve the ultimate in one area, but the performance of each item is not bad; The average score is high, the exterior design is decent but in line with the public aesthetics, and everyone can get their own point when a family goes to choose a car, so such a car will inevitably become a bestseller.
The recent performance of Lynk & Co is more eye-catching, and the new model Lynk & Co 08 EM-P has performed well since its launch, with sales reaching 8,816 units in January, which is already a good result as a mid-range SUV. The next stage of Lynk & Co is still worth paying attention to, the brand's main models are at the turning stage of technology iteration, if Lynk & Co 01 03 05 06 and other cars successively switch to the new plug-in hybrid technology, Lynk & Co car sales may be able to achieve significant growth in 2024.
ZEEKR Automobile is a brand that I am more optimistic about, and the first model created by the brand is the hunting car ZEEKR 001, which is a bold challenge; The safari car is essentially a station wagon, and this model has never become a mainstream model because it is too alternative and the options used to be generally low in price-performance. The ZEEKR has brought strong power and good handling through electric drive technology, and the cost performance has reached a high level, and the next step is to see whether market users are willing to accept the alternative of this model. The result is indeed unexpected, the already personalized model plus Lynk & Co has a new design language, ZEEKR 001 has become a hit, it seems that ZEEKR car knows how to discover users.
This was followed by the more individual Zeekr 009, which is also very much worth reading.
Its avant-garde design has also brought more controversy, but this car has become the highest-selling MPV in the 500,000-class class, and even the Mercedes-Benz V-class is slightly inferior; The reason for this is that its positioning is accurate, and it is aimed at B-end market users who are equally avant-garde in terms of aesthetics, thinking and engaging in the field, which is another successful exploration.
Geely Automobile, which has this ability, naturally has a lot of potential, and Geely Automobile, which has almost no presence in the fierce marketing war of the past year, may be able to achieve surprising results in 2024.
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