In the context of the brand positioning update of the national original park game, "Egg Boy Party" recently opened the national paradise carnival. In order to stimulate the inspiration and love of every egg boy, a huge bonus of 15 million yuan was taken out to present a paradise feast for users. This event echoes the brand's new positioning, creating a new ecology of "love for all, creation for all, communication for all, and motivation for all", leading the UGC track to a new era of excellent content and talents.
In order to allow every player to find their own fun in the game, "Egg Boy Party" has set up a number of awards such as the Super Giant Award, the Super Craftsman Award, the Workshop Popularity Award, the Map Dissemination Award, and the Super Nova Award, which stimulate the creative enthusiasm of all egg boy craftsmen and shine original content in various fields!
During last year's Spring Festival, "Egg Boy Party" quickly became popular on the short ** platform with its UGC content, allowing more people to know about Egg Boy and UGC. In order to further promote the creation of cross-platform content for users, "Egg Boy Party" has officially set up a special communication fund of 400,000 yuan, so that players can also have a stage to show their creativity and talent in map communication.
Now, "Egg Boy Party" pays more attention to meeting the diverse needs of users, and strives to open every door to happiness. In order to improve the development of the UGC ecosystem, the official is also constantly improving the ecological incentives and supporting policies, showing the cherishing and protection of original content in an all-round way.
In order to provide better support for creators, the official has also launched the Creator Rights Protection Center to provide creators with professional, efficient and convenient one-stop rights protection services. Compared with the form and slogan of other products, the Creator Rights Protection Center includes a map rights protection hotline, arranges professionals to provide one-on-one legal advice, provides professional legal advice and help, and even bears all the litigation costs that may be incurred in the follow-up of creators' rights protection. This can not only ensure that original intellectual property rights are respected, but also stimulate the creative enthusiasm of creators, and provide strong support for their ecology of original + co-creation and PGC + UGC collaborative operation.
In 2023, "Egg Boy Party" has successfully attracted 500 million players and become a high-profile brand with its paradise-like joyful experience and high-frequency iteration of diversified content. The major linkage cooperation has deeply penetrated the national degree of IP into various real scenes, further enhancing the influence and popularity of the brand. From a deeper perspective, "Egg Boy Party" is laying a solid foundation for future leadership through the expansion of a broader national image.